Cathy Sykora Health Coach Conversations Podcast

Cathy Sykora, a Nebraska native now living in Florida, has been in business for 42 years as entrepreneur.  34 of those years were in a brick-and-mortar business and 10 years in a 100% online business.

Cathy is passionate about family, travel, learning, and has always loved her work. She credits her amazing team for making her look good, and her family for supporting the crazy life of an entrepreneur.

44 years in business and over 17,000 clients have taught her that business should always add value back into the world in as many ways as possible.

She has written over 30 lifestyle and wellness courses that are used in over 65 different countries by doctors, life coaches, health coaches and other health professionals.  These programs have been used in clinics, online, and in private practices.

Cathy saw early on that there was a need for business, marketing, and technology education for wellness practitioners and provides that all through THCG.

Cathy is a graduate of the Art Institute of Pittsburgh, the Institute for Integrative Nutrition, Body Mind Institute, University of Virginia/Darden School of Business, Trinity School of Natural Health, Hippocrates Health Services, and has taken numerous courses at the John Hopkins Bloomberg School of Public Health and the Harvard Medical School.  She is an avid lifelong learner.

Topics we covered:

  • Redesigning her career and others’ lives with health and wellness coaching 
  • How prioritizing her podcast has benefitted her business and listenership
  • Embracing rejection and using it as a stepping stone to podcast success

This episode is brought to you by “Podcast Accelerator Challenge“. I’ve been using podcasting as a powerful business growing tool for years. Nothing is more powerful than podcasting for help businesses grow. If you’re tired of playing roulette with your ad dollars and frustrated with algorithms constantly changing on social media platforms, the only thing that has changed about podcasting is the popularity of the platform.

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Show Notes:

  • (02:37) From interior design to redesigning people’s lifestyles through health coaching
  • (03:44) How she managed to scale and evolve her health and wellness coaching career
  • (05:07) How Cathy has revolutionized the health and wellness space by supplying the materials to help others, such as Blue Shield, Blue Cross, and hospitals, help others 
  • (06:38) Saving $15,000 by transitioning from a brick and mortar business model into 100% online
  • (07:28) Happening across podcasting from her network 
  • (08:31) Fulfilling surprises that podcasting has brought to her business
  • (09:29) Why Cathy chose to focus on her podcast instead of her blog
  • (10:26) Paving a new platform to create a change with podcasting
  • (11:14) The benefits podcasting has for its listeners
  • (12:01) Providing business education with a podcast
  • (13:55) The struggle of recording in an engaging tone 
  • (15:54) How empathy for a podcast guest became the key to overcoming her fear of recording
  • (18:23) Why podcasting became an important tool to help Cathy’s business achieve great success and stick to her core value
  • (19:08) The ripple effect of helping listeners in the wellness community keep their mental game strong 
  • (20:26) Why you shouldn’t be scared of paid advertising in podcasting
  • (21:55) Rejection before success: building your wins
  • (24:13) Why putting rejection into perspective is crucial for your business
  • (26:03) The key to understanding rejection and taking it as constructive criticism
  • (27:51) Don’t start a podcast for your business without doing these first 
  • (30:23) Getting into the groove of consistency for your podcast
  • (31:15) Solo podcast ideas: determining when it’s time to go solo

Transcript:

Cliff Duvernois: Today’s episode is brought to you by podcast pipeline. We’ll take care of all your podcast production so you can focus on your business. Visit us at PodcastPipeline.com. 

Cliff Duvernois: Hey there, world changers and welcome back for a yet another episode of Entrepreneurs on Podcasting. 

Cliff Duvernois: Today’s guest is a Nebraska native now living in Florida, but she’s been in business for 42 years as an entrepreneur. 34 of those years were in a brick and mortar business. 10 years, purely 100% online, which is awesome. And with those 44 years in businesses and over 17,000 clients have taught her that business should always add value back into the world in as many ways as possible. I love that! 

Cliff Duvernois: She’s written over 30 lifestyle and wellness courses that are used in over 30, 65 different countries by doctors, life coaches, health coaches, and other health professionals. These programs have been used in clinics online and well, as well as private practices. She’s passionate about her family travel and learning, love it already.

Cliff Duvernois: And she’s always in love with her work. She credits her amazing team for making her look good and her family for supporting the crazy life of an entrepreneur. And she saw early on that there was a need for business marketing and technology education for wellness practitioners that provides that all through T H.

Cliff Duvernois: She is a graduate of the art Institute of Pittsburgh. The Institute for integrative nutrition BodyMind Institute, the university of Virginia Darden school of business, Trinity school of natural health. Hippocrities health services and has taken numerous courses at John Hopkins, Bloomberg school of public health and the Harvard medical school.

Cliff Duvernois: She’s smart. She’s also an avid lifelong learner. Please welcome to the show, the host of the Health Coach Conversations Podcast, Cathy Sykora. Cathy, how are you? 

Cathy Sykora, Health Coach Conversations: I’m good. Thank you. How are you?

Cliff Duvernois: I’m doing awesome. Thank you for asking. Why don’t you tell us a little bit more about what your business is.

Cathy Sykora, Health Coach Conversations: You know what we started out. I didn’t have any intention at all of going into health coaching business. I had gone through IIN and I went to New York and for one of their conferences, which they have great speakers at their conferences. And I got there and there were thousands of people in this room who were health coaches, and maybe one or two of them were working. And yeah, and I thought I could probably, I knew I could help them because that’s how I got into my earlier business. 

Cathy Sykora, Health Coach Conversations: My first 34 years, believe it or not was, is. an interior design firm. And yeah, and I started that business by hiring interior designers and marketing and sending them out on appointments.

Cathy Sykora, Health Coach Conversations: So I thought this is what I’ll do for health coaches. And these guys will be able to get out. And I do believe that there’s a huge need in the world for health coaches to help people get healthy because there’s a lot of unhealthy people. And so that’s, I actually got started early and it’s been so great.

Cathy Sykora, Health Coach Conversations: It was like a snowball. Yeah. it just grew and grew and grew and grew. And what we do is we create our purpose has never changed, but our way of delivering the service has over time, we went from finding jobs for health coaches, to teaching health coaches, how to run their own businesses because there just was no.

Cathy Sykora, Health Coach Conversations: Employment avenue besides entrepreneurship for health coaches. And so we created wellness programs and

Cathy Sykora, Health Coach Conversations: then we started teaching the health coaches how to start their businesses. And we created technology to deliver the wellness programs that we had created. And now. We have wellness programs all over the place and we have a software that delivers it and it’s like, we’re all over the place, but we’ve grown because our customers are so open and tell us what they need.

Cathy Sykora, Health Coach Conversations: And so we’ve evolved that. 

Cliff Duvernois: now. So if I understand what you did correctly, or you’re helping health coaches for that matter with the sales and marketing of their business, as well as giving them know products, to be able to sell to their clients. 

Cathy Sykora, Health Coach Conversations: Right. Yeah, we have, we have the wellness programs. We actually have blue cross blue shield is using some of our programs. We’ve got individual health coaches that are using the programs. We’ve got clinics and hospitals that use our program. And the nice thing is, is, you know, you get to my age, you figure, if I’ve been doing this for 40 some years, I’m not young, but you get to my age in my I’m past wanting to make pretty things or to make money or any, any of that.

Cathy Sykora, Health Coach Conversations: I want to make a difference in the world. And instead of working one-on-one with people, we are actually providing all these people, the materials that they need. To help other people become healthy. And so we affect millions and millions and millions of people’s lives. 

Cliff Duvernois: This is actually very wonderful. It, I was thinking back to interview number three for this podcast with, I was talking with a gentleman has talked about there’s essentially three legs to every business out there. You’ve got your product or your service, which every entrepreneur seems to have nailed, but then you’ve got marketing and you’ve got, say, And typically if a business isn’t functioning, one of those three things just isn’t firing.

Cliff Duvernois: So it seems that your health coaches have got the great product or the great service I eat themselves and their knowledge, but it’s like the marketing and the sales where they really need to help with. And so this is where you’ve stepped in and said, Hey, I believe in this mission as well. I can actually help you get, get your market and get your sales right.

Cathy Sykora, Health Coach Conversations: Right. Yeah. And we started out brick and mortar, so we know all the marketing and advertising that there is locally, but then we transitioned to online and online. Marketing is so nice instead of spending, $15,000 a week on newspaper advertising your Cindy now to email blasts that probably took you five minutes or maybe 15 minutes to put together.

Cathy Sykora, Health Coach Conversations: And it costs nothing, 

Cliff Duvernois: Yeah, Yeah, exactly. That’s really great. So when you’re talking about going online, right, and you moved your business online, a hundred percent online, you’re able to help, uh, health coaches at scale. What made you decide to get into podcasting?

Cathy Sykora, Health Coach Conversations: You know what I had, I’d been blogging. I love blogging. It’s like having your own diary that you write into every week, you know, so I was a blogger and I have a customer slash attorney. Slash events, speaker who got into podcasting and was on one of my calls for my group and told me that she had a guy who was doing her podcast work.

Cathy Sykora, Health Coach Conversations: And so it was really easy and I could not have gotten into podcasting if it wasn’t easy, I do the recording. Amanda takes it off of the zoom or whatever, and then sends it to the podcast guy who edits it and puts it into wherever it goes. See, I don’t even know. I don’t know any of the technology of it, which is what I needed it to be.

Cathy Sykora, Health Coach Conversations: So it’s really hands free for me. I get the fun of doing the interviews, but not the. The labor of it. But you know, what’s turned out really good for us. It’s like, I’ll get calls or emails from people who have been, who just happened on our podcast. And I had this one lady, she said, I listen to.

Cathy Sykora, Health Coach Conversations: All weekend long and she had set an appointment to talk to me. She says, I can’t believe I’m talking to you. You know, like I was some kind of,

Cathy Sykora, Health Coach Conversations: so it’s podcasting has been a nice surprise for me. Plus I’ve gotten to interview unbelievable. 

Cliff Duvernois: And that’s really good. And I always tell people that when you’ve got a podcast you’re essentially, you’re a media company and it now will give you access to people. You just normally would not have access to. But I want to push this. I want to push my question a little bit more.

Cliff Duvernois: So you’re a blogger you’re doing really well with blogging. Why not just continue to blogging? What was it about podcasting that said, you know what? This is better. Or this is going to be a great avenue for us. What was, what made you decide what made you say, Hey, we’re going to chase podcasting.

Cathy Sykora, Health Coach Conversations: Well, it was a little bit out of my comfort zone. Um,

Cathy Sykora, Health Coach Conversations: because yeah, it was a lot. And actually the attorney I told you that had talked to me about it. We both had done the flying trapeze at club med at one of our events. So it might’ve been a little bit of a dare, 

Cliff Duvernois: Ah,

Cathy Sykora, Health Coach Conversations: but it became comfort. You know, as I went along, it became comfortable. I don’t think I knew all the good things that it could do for us. And for the people that listened at the time that we set it up, it was a challenge. I think, I think that would be the biggest thing is it was a challenge. 

Cliff Duvernois: Certainly, and you’ve kind of alluded to this and I do want to chase this tastes us a little bit more is, you know, you talk about all the good things that it’s done for your business and the people who listen. What are some of those. What are some of the things, what are, so some of those like tangible benefits, people reaching out listenership and what’s that done for your business and 

Cathy Sykora, Health Coach Conversations: Well, yeah, for our business, the listenership has been good. The fact that people can listen on their own timeframe. And there’s a lot of people that don’t like to read. They want to listen. So it’s given us another avenue to people, but it also helps. To, I felt the celebrity when I talked to that person, but really it helps us to spread our expertise.

Cathy Sykora, Health Coach Conversations: And other people’s expertise. We’re able to help other people that are in this in this business, you know, we have doctors, I had one. Esther in the UK who had done a podcast interview for me, and it was a good interview and she, two weeks later, she came back and signed up for another podcast interview because she had more to say, so that’s nice.

Cathy Sykora, Health Coach Conversations: It not only gets what we want to say out. It gets what other peoples want to say out. And then it also helps to teach our listeners what they want to learn. 

Cliff Duvernois: Right, which is primarily the sales and the marketing.

Cathy Sykora, Health Coach Conversations: Yeah, And you know what the nice thing is, and that’s one of the nicest things about online business is it’s not hammering sales all the time. It’s giving value and ending up with sales is a by-product.

Cliff Duvernois: Yeah, all of that. 

Cathy Sykora, Health Coach Conversations: Yeah. 

Cliff Duvernois: I like where you’re going with this. Cause I’m also a big believer in delivering value. So when you talk about delivering value, especially through a podcast, what are some of the, what are some of the concrete things that, that you’re doing?

Cliff Duvernois: Like some of the, some of the tactical things that you’re sharing with your audience or something?

Cathy Sykora, Health Coach Conversations: well, Amanda’s gone back and looked to see which of our podcasts are most popular and, you know, I think. I thought that probably the medical information was going to be number one, but people listen to us for the business information. They want to know how to get customers. And the funny thing about the people in our industry is that they’re natural salespeople because they are helpers and listeners.

Cathy Sykora, Health Coach Conversations: And that’s really the sign of a good sales person is that they listen and then they give a solution and. I think that the more we talk about it, the better understanding that there is. Did I answer your question or did I talk around and I’m sorry. 

Cliff Duvernois: No, that’s exactly it, you know, it’s exactly, what is I was looking for. And so first off, I always tell my clients when I’m working with them, with podcasting is don’t pay attention to the downloads, right? It’s more important for you to get your message out there and start developing and creating your audience.

Cliff Duvernois: But that is one of the things that I’m glad you pointed that out. Is that by monitoring. The number of downloads that you’re getting on a podcast tells you the types of content are really resonated with people. So that way you can say, okay, like for instance, what you noticed was that it wasn’t so much of the healthcare, maybe the latest breakthroughs, it was more along the lines of, the sales or the marketing, or how to reach more people or how to, phrase your offer a little bit differently to, to get people to respond.

Cathy Sykora, Health Coach Conversations: Right, right. 

Cliff Duvernois: So when you got into podcasting way back in the day because I know you said it was, a little bit scary and you know what it is for a lot of people, so kudos for, overcoming that and pushing forward.

Cliff Duvernois: What was one of your biggest struggles when you get on a podcasting? I understand that you had somebody that you were the editing and all that technical stuff. We’ve got somebody, but what was one of your biggest struggles when you got into podcasting?

Cathy Sykora, Health Coach Conversations: Feeling comfortable with talking to people and really not talking to people, but what seemed like talking to my microphone and feeling like it was actually going to be heard in. Uh, manner that I wanted it to be heard. I have, I had a priest when I was in grade school, ask my friend to ask me to move away from the microphone and not sing or when I was.

Cathy Sykora, Health Coach Conversations: Yeah. 

Cliff Duvernois: Oh,

Cathy Sykora, Health Coach Conversations: So I had that problem to start with. And the first time, you hear it now when we do the intro and the outro of our podcast, that of which, I had to record that nine times. 

Cliff Duvernois: wow.

Cathy Sykora, Health Coach Conversations: before it sounded good to me because I also have a tendency to get bored with what I’m saying. And then I go monotone. Yeah. So I had to work on that a lot. But now I don’t, you know, I’ll do the intros. They actually, you did the intro with me Right here, which was kind of fun to hear. I’m learning a lot from you. Usually I do the intros when nobody’s listening and I normally don’t have to do those over and over and over again.

Cathy Sykora, Health Coach Conversations: I can feel comfortable reading them and sounding like I’m interested in what I’m saying anyway. And I always am interested in what I’m saying. It just doesn’t sound like it. 

Cliff Duvernois: Y so I get what you’re talking about there with regards to overcoming that fear of your own recorded voice. And I’ve always thought that on some level and I know this is just a hang up in the back of my head, but every time I hear my voice, I’m thinking, God, I sound like Charlie Brown. You know, who wants to listen to Charlie Brown talk for, 30 minutes, like every day or twice, this podcast actually comes out twice a week. So who wants to listen to me for a total of an hour, you know, every week, but I have to remind myself it’s about the content.

Cathy Sykora, Health Coach Conversations: Well, and you’ve got a good voice. You’re easy to listen 

Cliff Duvernois: Oh, well, thank you.

Cathy Sykora, Health Coach Conversations: You. know what, the first time that I, it helped me to get over that was having a guest who I could tell was uncomfortable. And so when you put yourself in more of a position of making the guest feel more comfortable, it takes all the pressure off of you. 

Cliff Duvernois: yes. So, yeah, so, okay. So I got a little story about that. Uh, exactly. Maybe you’ve got one as well. So my very first interview that I did, uh, this was my, my, my very first podcast that went into pod fade back in the day. And my very first guest was a Frenchman who had come to the US, meet a woman, that’s where it seems like most stories always start.

Cliff Duvernois: But he met a woman, fell in love and moved to the states. They’ve got five, six kids, beautiful family, wonderful man. He showed up for the VR and I was nervous. This is my first face-to-face interview. This was before, long before COVID or anything else. And he was just beyond nervous.

Cliff Duvernois: Like he was like shaking, nervous, like so scared. And so I’m nervous too. Well, one of the things that I realized was like, you know what, he’s depending on me and I can’t let him down. So all of a sudden I assumed I was no longer, like scared little Cliff. I am the host of the show and I need to make sure that he’s comfortable.

Cliff Duvernois: So when I asked him like the first couple of questions, he was really nervous. You could hear it in his voice. I realized I’m like, cause you know, he and I had talked a couple of times, so he knew that I spoke French. So my next question, I busted it out in French. And he kind of gave me a double-take and also he just relaxed.

Cathy Sykora, Health Coach Conversations: Isn’t that funny. 

Cliff Duvernois: Yeah. And we talked a little bit in French and then we switched back to English and he was totally calm. One of the best interviews I had. So many people share that cause it was like a local community community-based podcast. But so many people shared that episode. He was so proud of that episode.

Cliff Duvernois: You know, it was unreal, but it was, it was because, you know, it was just on a Lark that I just did something to do a pattern interrupt to let him know. Hey, this is okay. I’ve learned to keep that little trick in mind, of course, a little different talking to podcasters, but I’ve had to keep that little trick in the back of my mind when somebody is just not used to interviewing is what can I do to make them more comfortable and talk about what it is that they’re truly passionate about.

Cathy Sykora, Health Coach Conversations: Yeah, very good. That’s it. That’s something I’ll write down and keep in my little tool book. 

Cliff Duvernois: what has been one of your biggest successes from that has come from your podcast?

Cathy Sykora, Health Coach Conversations: That’s a good question. I think the biggest success are the people that send me the emails and say you are doing such a great thing with this. Able to help us in ways that we have not been able to find help before. I think that that’s my number one, getting sales is nice that being able to help people and then hearing about it is awfully nice. 

Cliff Duvernois: Well, it also sounds like, from what you’ve been describing there, it’s, you’re helping them build, sales process and marketing processes that, that actually. And also at the same point in time, it sounds like you’re also helping them with kind of like their mental game.

Cathy Sykora, Health Coach Conversations: Oh, yeah. The mental game is a big part for people in the wellness is wellness practitioners, because no matter what education they have, they still feel like they’re lacking. And that’s one of the things that, that is happens a lot in this industry is that you finish one certificate or degree or whatever, and you don’t feel like it’s enough.

Cathy Sykora, Health Coach Conversations: So you just keep going and going and going and going. And, sometimes it just takes stepping back and. Feeling comfortable with what you’re doing. And we did a series of successful health coaches, and that ranged anywhere from doctors to health coaches, to, people who were doing like multi-level marketing, that felt like they needed more education to be able to help the people with the products that they were selling.

Cathy Sykora, Health Coach Conversations: And just having people be able to hear this. The successes of other people in the industry was really nice. 

Cliff Duvernois: Beautiful. And what would you say would be probably like the number one mental challenge that you’re seeing from, from your podcast listeners, from your clients if it, would it be imposter syndrome?

Cathy Sykora, Health Coach Conversations: I think imposter syndrome is a lot of it, but I think most of it is fear. I think that a lot of people instill their own fear and they, they can get along. We’ve got a lot of people that go all the way through and then when it comes time to advertise. They won’t do it. And it’s, it’s a fear and I it’s money-based, it’s also part of the imposter syndrome thing.

Cathy Sykora, Health Coach Conversations: You’ve got to get over both things. 

Cliff Duvernois: Yeah, you do. And this was actually a really a wonderful conversation that I had just a couple of weeks ago with, between myself and my coach is talking about that innate fear of for lack of a better term, do you know who Brene Brown? 

Cathy Sykora, Health Coach Conversations: Yes. Yes. 

Cliff Duvernois: Okay. So I love her stuff. I love her. I’d like to sit down and have a cup of coffee, just pick her brain for an hour.

Cliff Duvernois: She is just, she’s wonderful. I love her work. But it’s that when I pegged it as the fear of vulnerability, right? When you’re going out there and you’re talking to somebody and trying to get them a client, you for all intensive purposes are opening yourself up to not only the opportunity, but for the potential of.

Cliff Duvernois: And we all know from a sales standpoint that there’s going to be a lot more people that say no, that say yes. And so having, opening yourself up to that potential rejection for some people it’s just really hard to do. And like you were talking about the, that fear kind of sets in and obviously you’re the coach in this, but what do you think of that whole line of thought?

Cathy Sykora, Health Coach Conversations: Well, I think that the more wins you have, the better you can accept rejection. As you know, it’s easier to accept rejection if you’ve had a few wins, but first starting out, not having the wins underneath your belt, it’s harder to take. And it takes a lot to get past those first few rejections. I think you see all of those memes out there that show how many times all these famous people were rejected before they finally became.

Cathy Sykora, Health Coach Conversations: And that makes it a little bit easier to accept. But it would be nice if we could manufacture some wins for ourselves before we have to go accept all the rejections to get to the wins. 

Cliff Duvernois: And I find a lot of the times it doesn’t even have to be big wins. They can be small wins.

Cathy Sykora, Health Coach Conversations: Any kind of win. 

Cliff Duvernois: Any kind of win is important. And I’ll tell you, I think one of the best things I ever did for, to help my sales was when I was in California and I had clients that I was working for. I picked up a real estate as a part-time gig. Boy, if you want to get rejected, go into real estate. Yeah, especially in California, one out of every six people in California is a real estate agent.

Cliff Duvernois: You cannot throw a rock into a crowd without hitting at least four of them. And yeah, working open houses and, talking with people that don’t already got an agent already got an agent, or, I mean, it’s just rejection after rejection after rejection. And but the thing is you don’t, you’re not going to get a client unless you get out there and try.

Cliff Duvernois: And I think that right there helped me out a lot as far as sales go and just, getting used to that rejection, you know, and granted, I know a lot of people don’t want to get into real estate just to be rejected, you know? But I think you’re absolutely right.

Cliff Duvernois: I think setting yourself up for some early wins, no matter how small they might be puts you in a better position, because then when somebody does says, says, no, you’re low, then you just realize, okay, well this person said, no, that’s fine. Let’s move on to the next person. Let’s just, you know, let’s try this out, listen to one of your podcast and say, oh, okay.

Cliff Duvernois: Here’s another marketing strategy that I can try.

Cathy Sykora, Health Coach Conversations: It will changing your thoughts about rejection is helpful too, because once you get to the point where you understand, first of all, that the rejection isn’t about you, it’s about the person who is rejecting. Once you can accept that and then also accepting rejection as a learning process, then that turns the rejection automatically into a win. 

Cliff Duvernois: Yeah, I agree. And it’s for me, it was the hardest thing to do is, cause everybody always and I’m, I’m human just like everybody else. But when that rejection sets in. Yeah I have a tendency to take it personally. And part of that is, is my, and I fight it every day, my need for perfection.

Cliff Duvernois: And what I have is good and you’ve gotta be crazy not to take this, but people still say, no they really do. So it’s the thought, like you said, that we attached to it. My mindset coach, Kristen Goodman. She’s just awesome. She turned me onto this model, CTFAR a our circumstance thought feeling action result. And the circumstances, you know, somebody says, no, our first thing is, is what is the thought associated with that.

Cliff Duvernois: if we sit there and think that, oh, well this is bad. They rejected me, whatever it is, then the feeling that follows is the one that’s really the disappointment. And so with working with her, I had to reframe my thought that when somebody says, no, my first thought was, they said, no, because I took a step forward.

Cliff Duvernois: Right. I’m moving my business forward. If I hadn’t taken that step, if I hadn’t heard that, no, that meant I wasn’t doing anything. Right. So what, by, just by changing that thought my feelings became better because at least I tried. At least I put myself out there. They said, no. Okay. Move on to the next person.

Cliff Duvernois: But that was the hardest part is when they say no, just understanding that that’s nothing more than a data point, 

Cathy Sykora, Health Coach Conversations: Yeah. And their reasoning may be, well, almost always has nothing to do with you. It has more to do with what their circumstances are. I think too, as you get practiced with it, once you find out or learn ways to find out why they said no, it can help you to either get them to yes. Or to move on and know?

Cathy Sykora, Health Coach Conversations: that there’s just nothing that you have for them. 

Cliff Duvernois: Yeah, because, and that’s the truth be told you may not know what the other person circumstances are. It could be financial could be, they’re dealing with a death in a family that could be going through a divorce. Or maybe they’re just not ready, you know? And, and the best thing to do that I found anyways is when somebody does say, you know, continue, like you were talking about add value, right.

Cliff Duvernois: Continue to invest in that relationship. Whether it’s just sending them emails with information, or just sending out an email every now and then, person to person and just say, Hey, just checking in. How’s everything going? How are you doing how’s life treating you and, treat it for the relationship it is.

Cliff Duvernois: You know, if, if you’ve gotten to a point where you can at least ask. And they got an opportunity to say no, that, that tells me right there, that you’re at least probably on some kind of a friend level with them. So you just continue to, to grow the relationship. And they it’s, like I said, they might say no today. They could say yes tomorrow.

Cathy Sykora, Health Coach Conversations: Yeah, well, they’re looking for an answer or else they wouldn’t be talking to you. 

Cliff Duvernois: That’s correct. 

Cathy Sykora, Health Coach Conversations: You could also consider that as a win, because if they chose you to talk to, then there’s your first win. 

Cliff Duvernois: Well, yeah, there you go. You’re talking about small wins. Just, yeah, you’re right. Just because they reached out to you is always a good sign.

Cathy Sykora, Health Coach Conversations: Yeah. 

Cliff Duvernois: for the entrepreneur, that’s out there right now, they’ve got a podcast. Maybe they’re struggling with it. Uh, what would be a piece of advice that you would give 

Cathy Sykora, Health Coach Conversations: That’s a hard one to answer because my first, I think my first. Position on that would be to make yourself a pro and con list. What’s it giving you and what’s, what’s it taking away from you and do the pros outweigh the cons? For me, it would be silly for me to stop my podcasts. I think we’re almost to 200 now. I’ve think I’ve done one a week. I know I’ve done one a week for however long. You need to, to get 200 podcasts, but you know what? I would make sure you’ve got a good team. 

Cathy Sykora, Health Coach Conversations: I would also offer that if it’s overwhelming you to do fewer instead of stopping it. You know, and seeing how that would work out. And to maybe look at what it is that’s not making you comfortable with the podcast. 

Cliff Duvernois: Yeah, I absolutely love that. And there’s something to be said that, the important thing is when you’ve got a podcast you’re publishing episodes. Make sure that you’re doing it consistently. But the hard lesson here is, and I’ve talked about this in other episodes, but I’m going to keep saying it it’s, what’s consistent for you.

Cliff Duvernois: Consistent does not mean every day. Does not mean every week. It’s what’s consistent for you. So I’m glad that you said that because there are podcasts out there that are really super successful that are once a month, once every two weeks, you know, you could find them all over. Like the there’s one podcast.

Cliff Duvernois: I listened to hardcore history. Uh, he’s like one episode every six months, but you know, you listen to his episodes and they’re like, they’re, they’re awesome. And I love history.

Cathy Sykora, Health Coach Conversations: I’ll bet he has to do some research for those. 

Cliff Duvernois: Oh, he? Yeah, he does. Have you listened to Hardcore History. 

Cathy Sykora, Health Coach Conversations: No, I haven’t, but I might now, because I think that would be very interesting to hear about. 

Cliff Duvernois: Oh my goodness. Yeah. I love it. Especially if I’m on a long road trip, I dropped one of his episodes in and just. The way he talks about history and you know, some of the military stuff or what, and he’s all over the map, by the way, it’s not just, you know, the U S in, in world war II. I mean, he’s, he’s, he talks about all these different battles and wars and reads all these books and stuff, but he really does dedicate the time to make these episodes phenomenal. Right. And all he does is ask for a $1 donation, that’s it. 

Cliff Duvernois: But it’s yeah, but it’s crazy popular. And like I said, it’s like once every six months he drops a new episode. In the middle of summer, he’ll drop an episode then around Christmas time, it’s like the best Christmas present ever.

Cliff Duvernois: But again, it’s about finding what is, what is consistent for you? What works with your schedule?

Cathy Sykora, Health Coach Conversations: Well, and we got to the point where we were not a head with our podcasts and it would come to Thursday when we had to have our podcast and to get it out on Monday. And I’d be sitting there looking through my blogs, seeing what I could do a monologue on. You know what I did those and those ended up being some of people’s favorites too.

Cathy Sykora, Health Coach Conversations: You would never think that. But I don’t like operating that way. I like being ahead. So there’s things you can do to make yourself more comfortable with. 

Cliff Duvernois: I always tell my clients, it’s a combination of solo and interviews that are the best, because if you find yourself like you were in a position where you need an episode, you can just step up to the microphone, do a monologue rip out a solo episode. But like you said, and this is something I noticed very early on in my podcasting career.

Cliff Duvernois: My solo episodes always seem to do really good.

Cathy Sykora, Health Coach Conversations: Well, do you know what? If we do a solo episode, a lot of the times we pick it because it’s something that’s popped up. In the recent past, you know, like that week, you’ve got a bunch of health coaches that are struggling with getting their lists built and they just don’t know where to start. And so you get on and you can shoot off, 45 minutes of, step-by-step how they should get their lists built in, for a lot of people, that’s very helpful. 

Cliff Duvernois: Certainly. At the time of this recording, I just released episode five. it was really something that I was passionate about and I really do think that’s probably one of my best episodes I’ve ever done.

Cliff Duvernois: I could just let it out and say, Hey, this is my philosophy. This is my framework. This is why I believe what I do here is my argument. And yeah, it was like, 15 minutes. So it’s a lot longer than my regular episodes. But for this podcast here that’s what I’m doing. And what I’m committing to going forward is every fifth episode will be a solo episode.

Cliff Duvernois: Cause I really do, in addition to providing all that high value to the audience, I want to make sure that myself is that I’m focusing on taking the time to build a relationship between me. And the audience, so, yeah.

Cathy Sykora, Health Coach Conversations: And then, if you get ahead and you can throw those in, whenever you do feel passionate about something, you can have those in the coffers to pull out of, to put in when you need them. 

Cliff Duvernois: In the queue as well. So, yeah. Wonderful, wonderful. Cathy, If people want to follow you online, check out your podcast, getting tips on, marketing and sales for their coaching business. What would be the best way for them to find you?

Cathy Sykora, Health Coach Conversations: A good website. It’s the health coach group.com. And that’s probably the easiest way to get to us. We have resources up at the top in the menu and you can pick that and that’ll go to the podcast or the blog or to anything that we do. And then it gives you some other ways. We’re also on Facebook. And that’s just at the health coach group. 

Cliff Duvernois: wonderful. And for our audience, we will make sure to have all those links in the show notes down below. Cathy, It’s been awesome having you on the podcast today. Thank you very much for making time for us. 

Cathy Sykora, Health Coach Conversations: Thank you. I’ve enjoyed it.