Grant Bledsoe Grow Money Business with Grant Bledsoe Podcast

Grant Bledsoe is the host of Grow Money Business. He’s also a CERTIFIED FINANCIAL PLANNER™ (CFP®), a Chartered Financial Analyst (CFA), and the founder & president of Three Oaks Capital Management. Grant writes about personal finance, investing, and entrepreneurship on his blog Above the Canopy, and is frequently quoted in several national publications, including Forbes, CNBC, The Huffington Post, and U.S. News.

Grant’s professional focus is working with small business owners. He helps entrepreneurs and small businesses align their wealth and business with their values. Over the years Grant has worked with businesses and entrepreneurs in dozens of industries across all stages of the lifecycle: from start up/seed stages, to growth, scale, and eventually succession and exit.

Topics we covered:

  • How he transitioned from a comfortable job on Wall Street to starting his own registered investment advisory (RIA) firm
  • Leveraging podcast as both a marketing and communication tool for your audience and existing clients
  • Expanding your net worth and skill set with your podcast

This episode is brought to you by “Podcast Accelerator Challenge“. I’ve been using podcasting as a powerful business growing tool for years. Nothing is more powerful than podcasting for help businesses grow. If you’re tired of playing roulette with your ad dollars and frustrated with algorithms constantly changing on social media platforms, the only thing that has changed about podcasting is the popularity of the platform.

If you’re a business owner and you want to grow your business but you’re not sure where to start, then join the FREE 5-Day Podcast Accelerator Challenge“. Within 5 days, you’ll go from no podcast to having a full realized podcast with built in strategies to help use this tool for your business.


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Show Notes:

  • (01:55) How a college baseball player unclear on his career path ended up in the financial industry working at Charles Schwab
  • (04:05) What made Grant decide to leave a stable Wall Street job to start his own investment advisory firm
  • (07:34) Did being a fiduciary affect his standing in the finance industry or business model?
  • (08:02) How niching down to business owners in transition strategically set his business apart from competitors
  • (09:35) Getting his business point of view out into the world with a podcast
  • (11:00) Podcasting as a marketing tool: Growing his audience and online presence 
  • (13:08) How his finance business clients and audience has particularly benefited from releasing a podcast episode on a weekly basis
  • (15:58) Gradually overcoming the struggle of flawlessly conducting a podcast interview through practice 
  • (17:20) The X Factor podcasting has that blog posts and videos cannot hold a candle to
  • (17:55) Directly getting clients by adding the podcast to their overall marketing funnel
  • (20:01) How his podcast episodes are marketing and how fits into his business model 
  • (23:19) Gaining popularity and unlimited potential opportunities for his business through his podcast
  • (25:35) How a podcast can essentially increase your net worth 
  • (26:25) The unexpected benefits podcasting has brought to his business
  • (28:02) Enabling your business to be authentic by showcasing organic conversations
  • (30:51) Finding the beauty in vulnerability during his podcasting journey
  • (31:42) Why the best things you can do for your podcast is to not take it too seriously and be consistent

Transcript:

Cliff Duvernois: Today’s episode is brought to you by podcast pipeline. We’ll take care of all your podcast production so you can focus on your business. Visit us at PodcastPipeline.com. 

Cliff Duvernois: Hey there, world changers. And welcome back to another episode of Entrepreneurs on Podcasting. Now today’s guest. He has entrepreneurship in his blood growing up in Alaska. He watched his grandfather ran a successful dental practice, and then his father built a very successful. Law firm. He went off to college and after that, he was offered a job working with Charles Schwab, which cemented his passion for the world of finance, but he couldn’t ignore the call of the entrepreneur for ever.

Cliff Duvernois: And after a handful of years with Charles Schwab, he turned in his resignation and he started three Oaks capital. A financial planning firm that’s dedicated to helping their clients live. Their best lives is a loving husband, a caring father, avid skier, and a baseball junkie. Please welcome to the show, the host of the grow money business podcast, Grant Bledsoe. Grant, how are you?

Grant Bledsoe: I’m doing very well. Thanks for having me. 

Cliff Duvernois: Excellent. And thank you so much for taking the time to talk with us today. What I would like to do is I’d kind of like to go back to the beginning of your, well, not the very beginning of your story, but at the beginning of your story, what drew you to the world of finance in the first place?

Grant Bledsoe: When I was, when I was in college, I went to college in upstate New York. I, I played baseball in college. And when, when you do that, you’re spending a ton of time on the field. When I probably should have been spending a little bit of time figuring out what career I wanted to get myself into through internships and that kind of stuff.

Grant Bledsoe: So I didn’t really have any direction. In my undergrad, I got done after four years, came out with a BS in economics and I stuck around and did. Kind of an accelerated MBA program over the subsequent 18 months, and then use that to figure out what the career trajectory was going to look like.

Grant Bledsoe: So time-wise, that was 2006 and 2007. And at that point, everybody wanted to be an investment banker because you get to do really exciting. You get to help businesses go public, arrange their financing. It makes a lot of money doing that. And, you know, as, uh, an early twenties dude, that didn’t have a real clear idea of what he wanted to do in his life and his career.

Grant Bledsoe: Those kinds of things were very appealing. So I knew it was something like that. I didn’t really know the intricacies of the financial system and what I was really wanting to get myself into. So I went through business. I applied for a bunch of jobs. And I got a really cool offer from a Charles Schwab, not as an investment banker per se, more on the trading and portfolio management side of the industry.

Grant Bledsoe: And so it was a, it was basically a wall street job. I worked as a trader on a trading desk, which is, if you’ve seen any of the. Wall street, movies is big room. You’ve got six computer screens in front of you. And the phone was phones going off all the time. That was kind of the environment.

Grant Bledsoe: We, we weren’t, cold calling thousands of unsuspecting consumers every week. Like some of the, uh, like some of the trading floors used to do way back when that had been portrayed in the movies. But it was a very, it was a very cool place to get into the industry and start to cut my teeth. 

Cliff Duvernois: So you’re here at Charles Schwab. You’re doing well. You probably could have sat at Charles Schwab and just stuck it out till retirement time. But you decided after a handful of years to stop and start your own business, right? Why did you do that?

Grant Bledsoe: Yeah. That’s So for me, you’re you hit the nail on the head. I had a really great career there. I worked with awesome people on a great team that still are very dear friends of mine. And I’ve got a couple of promotions, you know, I managed part of the trading desks that I was on. And I had a very nice career trajectory at Schwab had I wanted to stick it out, but as you know, Charles Schwab and other big financial companies.

Grant Bledsoe: They’re big, massive organizations and you have to deal with bureaucracy. There are a lot of cool things that we wanted to get into on great ideas that we had to develop a business and drive revenue on the trading desk that management wouldn’t, or couldn’t sign off on for a variety of reasons, which is frustrating.

Grant Bledsoe: And in that environment, you’re, I live on the west coast and for. Uh, wall street job that revolves around trading hours on the west coast. I was getting up every morning at about 3:30 AM to get to work at 4:30 AM. really sucked. You’re in bed at seven 30 or 8:00 PM to get enough sleep.

Grant Bledsoe: The benefit of that is you get out at 1:00 PM on the nose when the market closes because your, your work day is pretty much done at that point. But I, I just felt like I was doing the same thing. And I could have stuck around and continued working up through the ranks, but I was, I was just getting bored.

Grant Bledsoe: And at that point in my career, I’d been there for seven years. I have, I had developed a really solid understanding of how the industry is set up. What products and services are delivered to the investing public and how, and my observation at the time was that. There are all these financial professionals across the country.

Grant Bledsoe: And today there are between 300 and 400,000 financial advisors or financial planners or wealth managers or whatever people want to call themselves. They’re basically synonymous. And the idea is someone in that role is trying to do. People help their clients get to the best place financially for them.

Grant Bledsoe: The vast majority of hat pool of advisors is either incentivized to sell specific products. So they’re technically an advisor, but really they’re a salesman for an insurance product or a mutual fund or something like that, which is not a very objective way to operate, or they do not have a legal responsibility to act in their own in their client’s best interests.

Grant Bledsoe: As a fiduciary, which is surprising, but true where some combination of the two and this idea of helping clients in a way that’s objective and transparent where your interests are aligned and conflicts of interest are not quite eliminated, but minimized as much as you possibly can. That’s kind of a new and developing thing and more and more advisors are working in that manner.

Grant Bledsoe: But in 2014, when I was at Schwab, that was far less. So I resigned from the job because I was getting a little bored and wanted to help people more directly. And it seemed like, if you’re looking for help with your stuff, figuring out how to grow your wealth, retire, use your resources in a way that are going to benefit you and your family and line up all the things that you want to do in your life.

Grant Bledsoe: If you’re looking for, for help with that kind of stuff, you want someone who’s. Educated experienced transparent objective and has a legal responsibility to act in your best interests before theirs. And so I resigned and started the firm to deliver those services in that manner.

Cliff Duvernois: So would you say that was, that would be one of your chief differentiators, is that you are a fiduciary?

Grant Bledsoe: I would say not no not anymore, because then, right? So in 2014, that was a little less common. Now in 2022, it’s a far more common model. And I think if you’re anybody who’s looking for help from an advisor at all, you absolutely need a fiduciary good news is that there’s a lot of them out there.

Grant Bledsoe: So we, we, it’s not that we. That we don’t operate as fiduciaries any longer. It’s just that there’s a lot more people out there doing it. Now, I would say that our differentiator as, as a firm would be the way that we deliver our planning services and our target clientele. So we predominantly work with business owners in transition at this point.

Grant Bledsoe: And I think what sets us apart. Yeah. You know, if, if you’re a W2 employee somewhere, you’re probably saving for your own retirement in a 401k plan, you want that money to grow. You’re trying to minimize taxes. And then at some point you depart from work. You use that retirement savings to fund your living expenses for the rest of your life.

Grant Bledsoe: And that’s a big transition, right. But when you’re a business, It’s a lot more complicated than that. Number one, you can set up the 401k plan. However you want in a way that benefits both you and your employees. There’s a lot of other arrows in your quiver, as far as minimizing taxes, along the way, and setting up the business in a manner that supports your income needs and your wealth goals long-term and then that transition away from the business.

Grant Bledsoe: Business succession planning is a whole different animal because you probably have some equity in that business. You might want to get something for whether it be selling it to partners or your employees or managers, or a third party. And oftentimes business owners need that the value of their business in order to live a sustainable retirement thereafter.

Grant Bledsoe: And so we have a lot of expertise in those items specifically, and I think that’s what sets us. 

Cliff Duvernois: What made you decide to get into podcasting?

Grant Bledsoe: Yeah, two reasons. Number one, it seemed like a really great opportunity to communicate our philosophies and thoughts. On planning and investing and business management in a longer form format. And there are a lot of, there are a lot of different ways that we can communicate. You can have a, a blog, you can have a YouTube channel.

Grant Bledsoe: All of those are conducive to communicating those messages. But for me, I found that I was. Spending a lot of time talking to prospective clients who were not a good fit for the practice either. They just didn’t check the boxes of people that we were trying to work with. Predominantly business owners and transition, like I mentioned, or they were not on board with our planning philosophies or maybe the way that I communicate.

Grant Bledsoe: And so number one, this is a great opportunity to broadcast those messages out into the world. And I don’t need to have, you know, a million downloads a month for this to be successful. But if every one of our prospective clients listens to a couple episodes before they come in to talk to us about becoming a client that makes my life and job a heck of a lot easier.

Grant Bledsoe: And so it’s a great medium for just sharing a little bit about your services. The firm, just the way that you think about things and let people self-select in and self-select out before you have to spend any time on them. Second secondarily to that, it’s a growing medium. And so, you know, there is marketing benefit to that.

Grant Bledsoe: We do get a fair number of, of downloads and people do find the firm because of the podcast. But the primary reason is it’s just an ability for us to. Broadcast a message out to people who are considering becoming a client. And if there’s something going on in the markets that I need to comment on for example we’re down a fair amount on the year, interest rates are going up because of inflation.

Grant Bledsoe: A lot of people have questions about their bond portfolios and what that means for them. Well, guess what, I can hit record, talk for an hour on that subject, or have an expert come in and about, I’d say half of our clients are more listened to every podcast episode anyway. And so I don’t have to deliver the same exact message over and over and over again to all of them individually.

Grant Bledsoe: It’s a more efficient way to communicate to our existing clients on top of the marketing benefits.

Cliff Duvernois: so I want to unpack a couple of things that you said there, because it was very interesting. The first is that it actually helps you with getting the right customers in the door. The second thing is with customer attention. And I L I love that, you know, rather than spending all your, your time and effort, just trying to produce shows and shove them out there, you’re able to communicate to your client base using your podcast. Now was that something that you kind of just stumbled across or was that by design

Grant Bledsoe: I kind of sensed that there would be some of that benefit and to put a frame around it. In my job, it’s a service business, right? It’s a relationship business and we have a financial plan for everybody. We have an investment strategy for everybody. It’s, long-term, it’s consistent and it’s based in academic research basically and empirical data, right?

Grant Bledsoe: It’s not me sticking my finger in the wind and saying, I think the, Russia situation in Ukraine is going to last another six months. Therefore we’re going to have these supply chain problems over here. And because of that, I think you need to buy this stock and sell that one. We don’t do any of that.

Grant Bledsoe: It’s it’s long-term and consistent regardless of the current economic environment, because the markets are very. Irrational because they’re based on human behavior and humans are just irrational creatures. So the reason that that’s relevant is that we have these plans for people to get them to the best destination for them based on what they’re trying to do in their lives and their careers and their businesses.

Grant Bledsoe: But when we run into issues in the economy and issues in the market, like we are right now, it’s very hard to remain consistent. And stick to that plan when times are tough. So I spend a lot of my time and energy, all advisers do not just me. When markets are down talking people through it and trying to use, you know, we can call it righteous tricks or, you know, mind can mind tricks.

Grant Bledsoe: Not because we’re trying to sell somebody a product or something like that, but just use. Tools in our toolbox to get people to stay with the plan that we’d mapped out initially that we still have confidence in that’s going to work. So I sensed that. Me sending these messages about my thoughts on the market in a broadcast manner, through a podcast would make those individual meetings easier when the markets fall and that’s turned out to be true.

Grant Bledsoe: We still have to spend a lot of time and energy, walking people through it. And when times are tough, but it has been a little easier for people to stay consistent when they’re with their. When they have the opportunity to hear me talk about the markets every week.

Cliff Duvernois: that’s excellent. And it’s really great that you’re using this as a, as a tool to communicate to your existing client base. Because I think a lot of times entrepreneurs who are starting up a podcast are thinking about it just in terms of getting new clients. When they, you know, everybody knows the statistics.

Cliff Duvernois: It’s, it’s always easier to keep a client. And keep them, doing business with them versus trying to get a new client. So I think that’s really clever. And how you’re doing it. One question I would like to ask you is for your podcasts especially when you were first starting out, uh, the one question I would like to ask you is what was one of your biggest struggles that you had.

Grant Bledsoe: I had a lot that I wanted to convey in the beginning. And so at this point, most of our episodes are guest interviews and at the beginning it was maybe 50, 50 guest interviews and monologues. Maybe even less than that toward to where more than 50% were monologue. Less than 50% were guest interviews.

Grant Bledsoe: But the first couple episodes I had on I was, I was really excited. I had a lot to say. And I was awful at interviewing. And I think the first three episodes were all guest interviews, as I recall. And, you know, I tried my best to prepare. But I interrupted incessantly it’s it makes me cringe going back and watching and listening to those episodes at the beginning.

Grant Bledsoe: That was really tough. It was more so just my inexperience and, it’s a skill that you develop over time and it gives me. Bigger respect for late night talk show hosts after, um, realizing how hard and challenging that is. So that was that, that was really tough at the beginning, but it’s a learning curve and you get over it and I think everybody. It’s a medium of communication, right. And everybody puts their own flavor on their own spin on it. Uh, you can have exclusively monologues. You can have exclusively interviewed. There are so many things that you can do with this medium, but it takes a little while and a few repetitions to find your groove and fall into it.

Grant Bledsoe: But you’re right. That it’s a great way to retain customers. And at the end of the day, I think that this format of, you and me. To each other is just a better ability to build relationships with strangers because we have a chance to really open our kimonos and talk about anything, which is a lot harder to do in a blog post.

Grant Bledsoe: And it’s challenging to do on video sometimes too. So it’s a, it’s kind of a unique way to, to build relationships. 

Cliff Duvernois: Now have you used your podcast for customer acquisition? 

Grant Bledsoe: We have added a few clients directly through the podcast. F for us, I think of it as a really nice addition to our overall marketing funnel. If you think of the age old marketing funnel, you have somebody who hears about your business from a friend or a customer or something like that.

Grant Bledsoe: They fall into the top of the. So the first thing they probably do is check you out on check your website out, or maybe social media, something like that. And they learn about your services and what you do. And if that’s halfway interesting, they’ll continue to move down that funnel. And maybe if you have a lead magnet on your website they can exchange their email address for, you know, to get on your mailing list or download an ebook or something like that.

Grant Bledsoe: Or, maybe they can listen to the podcast directly on the website or elsewhere, and they continue to work down that funnel. I think of podcasting as a really good kind of medium funnel, addition to our marketing mix, because you don’t have to exchange any information. You don’t have to give your name or phone number or email address to listen to a podcast episode.

Grant Bledsoe: You can do it anonymously, but for our show, it’s at least like a 45 minute investment in your time. Usually there are 45 to 60 minutes long and you can tune out after the first few minutes, but it’s not as a. It’s not as simple and convenient and quick as just spending 30 seconds and checking out your website. 

Cliff Duvernois: Certainly. When people come into your orbit, so to speak, or your top of funnel, like you were saying, there. It’s it’s really, it really, they’re engaging at the fringe of your content, right? They’re probably consuming a couple episodes, they’re checking out the website, but the more that engagement entails the further down the funnel that they go.

Cliff Duvernois: And at some point in time, if you’re advertising a freebie on your podcast or join our email list, and we’ll give you the five tips to do this then you’ve already had that opportunity to really nurture them and bring them down the funnel, which is great. How do you market your podcast?

Grant Bledsoe: So we have an email list that people can join on the website or elsewhere. And we send each, so we publish weekly and every Wednesday, when we publish, we send an email out with the most recent episode. We, you know, you can find it anywhere like you can like all podcasts, these days, apple and Spotify and all of those places.

Grant Bledsoe: And beyond that, I don’t do a whole lot we, record audio and video. We publish the videos on our website and on YouTube, they don’t get a whole lot of views, the majority of the downloads and and listeners come directly from the audio channels, on your phone or whatever. we don’t do a whole lot of marketing beyond that.

Grant Bledsoe: It’s, uh, like I said, I think of it as a middle of funnel thing. I’m not trying to drive people directly to the podcast. I’m trying to drive them to the website first. And then if they’re halfway interested, then they can spend a little bit more time and hear me communicate and we can start to develop that relationship.

Grant Bledsoe: And the relationship is it’s. My business is a service business and that relationship is paramount to anything that we might do with clients. And if somebody finds our show interesting, and they want to spend a little time with it, you really feel like, you know, the person producing the podcast after awhile. 

Cliff Duvernois: I think you bring up a really good point here. And it’s something that I want to make sure that I point out to our audience is the fact that it seems like a lot of the entrepreneurs that are having success with podcasting really podcasting is pretty much their only marketing tool out there.

Cliff Duvernois: I mean, they might put some posts on social media, like you said, send it out in an email list, which is something that I do. But for the most part, it’s just the podcast thing. And it’s the consistency of the episodes that are going out the door that are allowing people to find it and, you know, to be able to share it.

Cliff Duvernois: And there’s been, a bunch of episodes like for instance, in episode 31 with Rachel Cook where it’s podcasting, this are only sorry, force of a form of marketing. And because she understands the marketing that podcasting can do. She’s got an entire funnel with different levels of products going up, her value ladder that, she’s, successfully has built an awesome business doing that.

Cliff Duvernois: To hear you say that I’m really not surprised because really at the end of the day the I in my heart of hearts, this is my working theory is the people that listen to podcasts, belong to a much higher Democrat. Then people that don’t. And I say that, not because I’m trying to put anybody down, but if you go read the stats on people who listen to podcasts, these are people that are all close to six figure income earners.

Cliff Duvernois: They are all, you know, management. Type, management, upper management, they, have, very successful careers, very successful jobs. They’ve you know, they there, so anyways, if you go read that, all you have to do is just type in statistics for podcast listeners, and you’ll find all kinds of reports that are just like that.

Cliff Duvernois: The, the fact that you’re just doing th you know, the podcast thing, and that’s really about it is in line with what I’m here. With everybody else. What I would like to do is I’d like to ask you from your standpoint, what’s like one of the biggest successes that you’ve had with your podcast.

Grant Bledsoe: I think I th I think one of the coolest things that’s happened as a direct result of the podcast.

Grant Bledsoe: is once it, it starts to grow and you get a little. More notoriety. And to be clear, my show’s not huge. You know, we get a few thousand downloads a month and it’s it’s growing and it meets our needs and I’m really happy with it, but it doesn’t have a terribly massive following at this point, but it opens the doors to talk to really cool people.

Grant Bledsoe: And when you have a show, now, all of a sudden you have agencies reaching out to you all the time to. Put their guests on your show for marketing purposes. And there are all these businesses popping up everywhere to get, you on other shows as a guest and you pay thousands of dollars every time that you get placed somewhere.

Grant Bledsoe: And a lot of that is nonsense and people that would not be a good fit for the show, but it’s also. Some of the inquiries, not necessarily from agencies, but just generally people who want to come on the show as a guest have been awesome. I talked to a guy a couple of weeks ago, who was a successful tech entrepreneur.

Grant Bledsoe: had this video advertising business that he sold to Blackstone for like $780 million or something. Now he’s in real estate investing and he just has a really interesting perspective for the business owner. We work with this is, which is what I’m trying to talk to through the podcast. And another guy who’s is he’s an economist at Boston university.

Grant Bledsoe: He. Is he’s published like a dozen books on social security. He ran for president twice. He’s testified in front of Congress a couple dozen times on social security. And I would never have had the chance to talk to this guy. He’s probably the smartest human being I’ve ever spoken with. Never would have had the chance to talk to him, had it not been for the show.

Grant Bledsoe: And so it opens these kinds of cool doors that I didn’t expect at the beginning. And there’s no direct. Marketing benefit to that from the business, but there’s a huge networking benefit. That’s nonetheless helpful. 

Cliff Duvernois: and if you subscribed to the theory that your net worth is your net worth. And then podcasting is a great tool for you to be strategic with regards to who you bring onto your show and who you want to build your network with and everything else like that.

Grant Bledsoe: That’s right. That’s right. And you made, you made a good point. That podcast listeners in general are intelligent people, I think. And they, if you’re someone who’s listening to. Podcasts regularly, you probably have a natural and sincere intellectual curiosity. If you don’t have that.

Grant Bledsoe: then you’re probably not spending 30 minutes or more, just listening to somebody talk.

Grant Bledsoe: And those are good people that you know, are helpful to build relationships with. And that can be good customers. 

Cliff Duvernois: exactly. I agree with that. And you’ve already touched on this in your answer, but I still want to ask the question anyways. What has surprised you the most about having a podcast? Yeah.

Grant Bledsoe: Yeah.

Grant Bledsoe: like I was saying, I think the doors that it opens it’s I knew intuitively that it would be a great way to communicate with our existing clients and prospective clients. That’s been true. I knew it would be, it would be a new skill that I would need to develop over time. That’s been true. I sucked at it at the beginning, like I mentioned, and I’m getting better, I’m trying to sharpen my ax continually and I’m a lot better today than I was on episode one, but I’m still trying to improve.

Grant Bledsoe: But the networking benefits I didn’t fully appreciate at the beginning and just the ability to meet new people. I do everything totally remote. It’s not, there are a lot of podcasters out there that will only do episodes live, where they’re sitting across the table from someone which I would agree is probably the best way to do it.

Grant Bledsoe: It just limits the. Pool of people that you can ever speak with. Because most of us are not, Joe Rogan who are flying in all their guests to Austin for multiple episodes every week. 

Cliff Duvernois: Yeah.

Grant Bledsoe: But he, it just gives you the opportunity to network with really interesting people around the industry, regardless of what industry industry you’re in.

Grant Bledsoe: Because if you have a show and you invite somebody to come on as a guest, that’s kind of a flattering thing. 

Cliff Duvernois: it is definitely. One of the things that you brought up is the fact that how your first three episodes, the way that you described it were not very good episodes. All right. You were completely inexperienced. You were struggling. You recognize that you solely been getting better and better as your episodes go on.

Cliff Duvernois: So my question to you is why leave those episodes up there? Why not pull them down?

Grant Bledsoe: I think part of the benefit of podcasting is you just, it, it’s a way to show your true self. And the reason that it’s a successful medium is it enables organic conversation. And so much of our media that we’ve been trained to consume over the years has to be. Truncated into these 32nd soundbites or three minute segments or whatever, because of the way the mass media is structured, or you turn on the news and they have these screens with six so-called experts and everyone has a box.

Grant Bledsoe: Right. And they’re all yelling over at the, over the top of each other. And what the hell is that? That’s awful. And this us talking right now is an ability to suss through complex topics in a more organized format and really get into nuance in a way that’s not really existed before. And so I leave those three episodes up there because I have nothing to hide.

Grant Bledsoe: I am it makes me cringe if I were, I haven’t listened. In a very long time, but there are, they’re awful, but I don’t feel the need to take them down because it is what it is. And I’m not, I’m not terribly embarrassed about it. It’s just a, it’s an accurate recording of the quality of the show at the beginning.

Cliff Duvernois: I am a huge proponent of Gary Vaynerchuk and he always says document the journey. So I would never advocate for anybody to take those episodes. All right. I just asked the question because of your standpoint. You’ve mentioned a couple of times about how those episodes make you cringe. My episodes make me cringe too.

Cliff Duvernois: Especially when I go back to when I first got into podcasting way back in the day. Holy sweep, Moses. Right? That’s bad, but I still have them because it shows, you know, Anybody really can start doing a podcast, no matter what your skill level is, you do not have to be Larry King. You don’t have to be Oprah.

Cliff Duvernois: You don’t have to be phenomenal at interviewing before you can get started. The best thing to do is to get started and move forward. And so even, even all these famous people that have done interviews and are really good at, you know, like you mentioned, Joe Rogan,, there was an episode one at one point where he didn’t know what he was doing.

Cliff Duvernois: He was brand new in front of the camera, whether it was a television show or whatever he was doing. And I guarantee you, he was nervous. He flubbed his words and everything about it. But in retrospect, the only reason why Joe Rogan became Joe Rogan is because he stuck with it. Right. His persistence kicked in.

Cliff Duvernois: And he’s gotten better and better and better with, with not only, with his podcast and TV appearances and announcing MNA, and God only knows what else he is into. So, but

Grant Bledsoe: It’s, we have this reluctance as humans to be to show vulnerability and that’s, that’s always something that I’m trying to get. Better at because, yeah. It’s endearing to other people, I think when you’re, when you show your own vulnerability, but

Grant Bledsoe: it’s, it also expresses being comfortable in your own skin.

Grant Bledsoe: And so I see it as, I want to get better at being comfortable with my own vulnerability and that, leaving those episodes up there is contributes to that. 

Cliff Duvernois: Yes, indeed. It shows that you are. This is what it does, you know? And I, and I love that answer. What I would like to do is, you know, let’s pretend that you and I are going to jump into a time capsule the way back machine, and we’re going to go visit grant and episode one. What would be one piece of advice that you’d go back and share with yourself that you’ve learned about podcasting?

Grant Bledsoe: I’d say chill out, take a deep breath. You don’t need to get all the words in there at the very beginning. And I w looking back on it now, I am surprised I’m not embarrassed by the first couple of episodes at all, but I’m surprised at how amped up I was when we hit record. Because keep in mind, I’ve spent the last 15 years of my career in one-on-one settings with other people talking about their, the intimacies of their finances.

Grant Bledsoe: And I’m really good at asking open-ended questions in those settings, because that’s the best way to conduct a meeting with our clients. And so that’s kind of a natural skillset that I have. And. When we hit record, I still screwed it up. And so think if I were to give myself any advice, it would be just, take a deep breath, just be consistent with it.

Grant Bledsoe: And you’re going to have if you publish, keep publishing every week, consistency is important. You’re going to have plenty of time to interject your thoughts and opinions in future episodes. So try not to interrupt. 

Cliff Duvernois: beautiful. Absolutely love that grant. If somebody is listening to this episode right now, and they want to check out your podcast. Maybe listen to this guy that sold his business for $780 million. What’s the best way for what’s the best way for them to find you and connect.

Grant Bledsoe: podcast is called a Grow Money Business with Grant Bledsoe. And it’s all the places where you get yours, apples, Spotify, and all those places. The business is called three Oaks wealth, three Oaks wealth.com is our website. You can find everything you need there as well. 

Cliff Duvernois: Beautiful. And for our audience as usual, we will have all those links in the show notes down below grant. Thank you so much for coming on the show today. I really do appreciate it. Thank you. 

Grant Bledsoe: My pleasure. Thanks for having me, Cliff.