Dr. Brad Cooper Catalyst Health, Wellness & Performance Coaching Podcast

Dr. Cooper’s bio is extensive, but can be summarized into 3 words: Mind… Body… Business. The mind? He holds a PhD in Performance Psychology, was a national columnist for 20+ years, had his research published in peer reviewed journals internationally, written 5 books, and spoken professionally in all 50 states plus multiple times in Europe.

The body? He earned a Master’s degree from the nation’s top physical therapy school, has completed 11 Ironmans (including 4 times at the World Championship in Hawaii) won the Race Across America and was recognized as “The World’s Fittest CEO” in 2016.

Business? He is the CEO of US Corporate Wellness, co-founder of the Catalyst Coaching Institute, holds 2 US Patents, an MBA, and hosts the popular Catalyst Health, Wellness & Performance podcast.

However, none of these hold a candle to being husband to Suzanna, his bride of 30 years and Dad to 3 incredible (adult) kids, Ashley, Danielle and Joshua, who were all married within an 18 month window and their Australian Shepherd, Sky. The Coopers live (and play) in Ft. Collins, Colorado.

Topics we covered:

  • The importance of national board certification in the health and wellness coaching space
  • The best ways to leverage your podcast to help your business stand out in a competitive market
  • The impact of mindset in the creation and upkeep of a successful podcast

This episode is brought to you by “Podcast Accelerator Challenge“. I’ve been using podcasting as a powerful business growing tool for years. Nothing is more powerful than podcasting for help businesses grow. If you’re tired of playing roulette with your ad dollars and frustrated with algorithms constantly changing on social media platforms, the only thing that has changed about podcasting is the popularity of the platform.

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Select Links from the Episode:

Show Notes:

  • (02:31) Dabbling in the industrial setting and entrepreneurship by providing both stellar health and wellness coaching and training
  • (03:33) How a health and wellness coaching certification became essential in the practice 
  • (04:25) The proliferation of having a national board certification in today’s coaching landscape 
  • (06:42) How podcasting has allowed his personal goal come into fruition and provide ample opportunities to have conversations with industry leaders
  • (08:28) Gaining an edge among other leaders in the competitive coaching industry with a podcast
  • (10:24) Establishing your own annual vision plan with the F-Five method 
  • (13:43) Increasing your brand equity with the help of your podcast guests
  • (15:07) How Dr. Brad Cooper was able to gain traction and keep his podcast momentum going
  • (17:05) Encouraging a sense of community among podcast listeners and how that gives their business the upper hand in the industry
  • (17:55) The influence of their current financial situation on their podcast and business
  • (19:03) Leveraging a YouTube channel alongside their podcast to tap into a modern audience
  • (20:19) Combatting a lack of technical podcast knowledge by getting started, being consistent, and setting a routine
  • (21:31) The best way to determine if podcasting is the right choice for you and your business
  • (26:37) How mindset, word choice and action comes into play in your podcasting journey
  • (31:28) Why failing to allocate your time for sleep does not express ambition– it’s pure stupidity
  • (33:39) The wise way to invest your time for productive podcasting work

Transcript:


Cliff Duvernois: Today’s episode is brought to you by podcast pipeline. We’ll take care of all your podcast production so you can focus on your business. Visit us at PodcastPipeline.com. 

Cliff Duvernois: Hey there, world changers. Welcome to another episode of Entrepreneurs on Podcasting. Now today’s guest. His bio is extensive. It can be summarized in three words, mind, body, business. And I would almost add Batman. Now for his mind, he holds a PhD in performance psychology was a national columnist for 20 plus years.

Cliff Duvernois: Uh, he’s had his research published in peer review journals international. Written five books spoken professionally in all 50 states. Plus multiple times in Europe. Now he’s earned a master’s degree from a top, the nation’s top physical therapy school. He has completed 11 iron man. Including four times at the world championship in Hawaii, they won the race across America, which is astounding.

Cliff Duvernois: And it was recognized as the world’s fittest CEO in 2016, it makes me want to lay off the Twinkies. Now for business. He is the CEO of us corporate wellness co-founder of the catalyst coaching Institute. He has two patents as well as an NBA. But truth be told none of those hold a candle to his blushing bride, Susanna of 30 years.

Cliff Duvernois: He’s a dad to three incredible kids. Ashley, Daniel, and Joshua, who were all married within an 18 month window, which is surprising. You didn’t go broke and Australian shepherd named sky, the Coopers live and play in Fort Collins, Colorado, which is absolutely beautiful. If you haven’t seen it. Ladies and gentlemen, please welcome to the show.

Cliff Duvernois: The host of the Catalyst Health, Wealth, and Performance Coaching Podcast. Dr. Brad Cooper, Dr. Cooper. How are you?

Brad Cooper: I’m good buddy. Thanks for having me on it’s great. 

Cliff Duvernois: This is awesome. And yeah, I wasn’t kidding. I, I think you could qualify as Batman. So tell us a little bit, tell us a little bit more about your business and what it is that you do.

Brad Cooper: So two hats, uh, US Corporate wellness, we provide health and wellness, coaching and associated wellness services to employers, generally 200 and above employees. Most of them that 500 to 2000 range. So that’s the focus. That’s what we started in 2006. And then we also run the catalyst coaching Institute.

Brad Cooper: And that’s something that if somebody wants to become a nationally board certified health and wellness coach, the catalyst coaching Institute is one of not your only option, but one of the options that you can go through the training and be prepared for that exam and be qualified for that exam. So two hats, one, we provide health and wellness coaching for employers.

Brad Cooper: Two. We allow people the opportunity to become certified as a health and wellness. 

Cliff Duvernois: So I’ve got to ask this question because it seems like I can’t walk more than 20 feet without tripping over a coach. Why is having that certification so important? Why can’t somebody just hang up a sign in their, front window that just says, the coaches in.

Brad Cooper: yeah.

Brad Cooper: And that’s a great question. And that’s what happened before 2017. So you and I could be having a cup of coffee in 2016 and you could be like, Hey, coop, let’s go be coaches. And I’d be like, Yeah.

Brad Cooper: cliff, I love that let’s be coaches and we can go call ourselves coaches. And some people still do that.

Brad Cooper: But in 2017, the national board for health and wellness coaching. Came into existence and created a standard of practice, a code of ethics and extensive exam, which is actually put on by the national board of medical examiners. So our son is in medical school. He will be licensed by the same organization that accredits the MBH WCS national board exams.

Brad Cooper: So, completely different. You are. Four or five, six years ago, you could have done that. Technically you can still do that and you’re not going to get arrested for it. You’re just not credible anymore. And today your clients may not know most people are starting to hear about it, but in two, three years, for example, at us corporate wellness, we don’t even interview coaches unless they’re nationally board certified.

Brad Cooper: So that’s w we’re a little bit unique with that. We’re not that unique. Most coaching organizations now require that national board certification. And if you’re doing it on your own, like you said, you can’t walk 20 feet without running into somebody, thanks to social media these days. And those folks there, they’re probably getting by now, but another year, another 18 months, there’s going to be so many people that are nationally board certified that their customers just sort of going to see them as no longer. 

Cliff Duvernois: Yeah. And I agree. Cause that’s one of the things that you know, when I was taking a look at. Getting, last year I started to invest in coaching and that was one of the things that I would always do is, if somebody was out there coaching and if I asked them, where are you certified?

Cliff Duvernois: All right. What program, do you have, or, you know, whatever it is, and this is literally across the board, and I’m, in the health and wellness space, it’s super important, but I just wanted to make sure that this wasn’t just somebody that was reading a book and then coming back and telling me what to do.

Cliff Duvernois: I, I wanted somebody who’s been there, done that and second off, we’re, where are your certifications? And I was shell shocked at the number of tap dances that I saw, last year, just interacting with people. And I was like, yeah, that, that completely threw me for a loop.

Cliff Duvernois: So you’re right. I think as time goes by, people are going to become very discerning with, uh, who they take their information from what certification that you have.

Brad Cooper: Yeah.

Brad Cooper: you wouldn’t pick an accountant. Who’s not a CPA to do your taxes. I mean, it’s as simple as that, you’re not going to pick somebody. Who’s going to walk you to the, some of the most important aspects of your life who is simply. out a lot. Hey, look at my body. I should coach you. What, wait, what, what does that have to do with anything that doesn’t engage you with?

Brad Cooper: Intrinsic motivation, motivational interviewing, temperament, all the things that are critical to really bringing out those key components in your life. So very well said. 

Cliff Duvernois: Awesome. So you are, you’ve obviously done extensive research into this. You are so qualified. Your businesses are doing really well. Why did you decide to get into podcast?

Brad Cooper: That’s a good question. Why podcasting? I think. I love to explore. So one of the things that I’ve done the last 10 years is created an annual personal vision. So it’s not, it may overlap into our business, but it’s not business related. It’s personally it’s what do, who is the Brad that I want to become over the next 12 months?

Brad Cooper: And I’ve, I’ve created a, uh, a visual with that, a picture of that and how to go through that process. And over time, I’ve, we’ve. We’ve encapsulated that into the podcast and the YouTube coaching channel that we do. But my vision for this year probably describes the answer to that. And it’s curious exploration.

Brad Cooper: That’s my key phrase. There’s a lot of stuff around that. I can go into this in great detail, but the core of my vision for this year is curious exploration. And I think that the podcast?

Brad Cooper: allows that to. Come to fruition. It allows me to talk to some of the smartest, most amazing people. Researchers bestselling authors, top coaches, top athletes in the world and ask them almost anything, frankly, anything I’ve never had somebody say, oh, don’t ask me that.

Brad Cooper: So basically anything and, and Cliff, you probably feel like this. I mean, you’ve been kind, but I’m basically your average dude out there. There’s no reason why these people should be like, oh wow. I got to talk to Brad Cooper. This is amazing. Like, that’s not amazing. I’m just a guy. And yet I’m getting to talk to Kelly McGonigal.

Brad Cooper: I’m getting to talk to James per Chaska. I’m getting to talk to Bill Miller, getting to talk to Wendy Wood, Tom Peters. Just the list is endless and they’re in. They seem to be at least enjoying the process. It’s been a very, very enjoyable. Exploration. So I think that’s the primary reason for me, has it helped our business?

Brad Cooper: Absolutely. The coaching world, the training world is a very competitive landscape. And so there are a lot of organizations that you can go to, to earn your health and wellness coaching certification. But when they hear the catalyst, health, wellness, and performance coaching podcast in the guests that we’ve had over our 210 episodes they immediately.

Brad Cooper: Mo generally move us up the list of, oh Yeah.

Brad Cooper: I, I think they’re worth, I think I’ll check into catalysts. That sounds pretty interesting. So it’s been a wonderful credibility piece, but on a personal level, just a great chance to meet incredible people and, and learn some stuff that I, I didn’t know. 

Cliff Duvernois: That’s like beautiful and well said. And I want to go back and talk real quick about a couple of points that you brought up when you were talking before about the annual personal vision. I read a book last year that was called Living Forward, where it was to kind of help you design like a life plan.

Cliff Duvernois: And it was basically what you were talking about there. Right. And it was one of those things that it’s become more and more popular, what do you want people to say about you at your. Right. What do you want them to say? Who is this future version of cliff? And then what do I have to do to make that person a reality?

Cliff Duvernois: And it’s all aspects of, you know, health and wealth. It’s, your family, your friends, your relationship, the community giving back. I mean, it was all of these things and I, I spent probably about a month working on it and I have to tell you, it was one of the most beautiful exercises that I’ve ever done.

Cliff Duvernois: I did my annual review just a handful of weeks ago when I, I took some time to go skiing. I did my annual review of it. And it was nice to see that, you know, this idealized version of cliff then in my head starting to come to pass because all these little small things that I have to do to get there, I was able to check off the list and update it and do my vision.

Cliff Duvernois: So, yeah, you’re still my hero. 

Brad Cooper: W well, 

Cliff Duvernois: Still checking that box.

Brad Cooper: a really easy way for people to do this. And we’ve done a couple episodes on this, but we call it the F-Five. And it’s an easy way for you to go through if you don’t want to go through the full vision piece, but you want to get a running start on the types of things Cliff’s talking about.

Brad Cooper: There is just go through the F five. So it’s five F’s and a couple of them have two or three versions of it. The first one is family and. Who do you want to be? So these aren’t necessarily goals. We always talk about the who before the what? So instead of me saying, what do I want to accomplish?

Brad Cooper: I say, who do I want to be at the end of this year? And so when it comes to family and friends, who do I want to be when it comes to my faith, who do I want to be? When fuel and fitness, who don’t. Field of play. That’s the one that throws people off field of play is your hobbies and your profession, your job.

Brad Cooper: And it’s just a reminder that we walked onto the. can walk off the field. Most of the people listening to our interview today are in free countries where maybe they have to stay in a job for a certain period of time because of insurance or a sick child or something like that. But long-term, we can make plans to get off of that field.

Brad Cooper: So field of play and then finally finances. And so going through the F five is a nice, quick, easy way to do a a quarterly, monthly, weekly annually review of. M I becoming the bread that I want to become over time. 

Cliff Duvernois: Beautiful love that. Yeah. That whole identity shift. That right there. I’d love to have you back on the podcast to talk about that. Cause I, you know, you and I were talking before I hit the record button about the importance of mindset and stuff, and I definitely would love to, to dive more into that, but to get back.

Cliff Duvernois: To the podcast thing, you brought up this point up, and I’m glad that you did because it’s, it’s an absolutely wonderful point. We spend a lot of time talking about how podcasting is really great for building up your network. But the one thing that you pointed out, which I think is actually very clever is that by you interviewing these people, you’re literally borrowing some of their brand equity to help lift your brand.

Cliff Duvernois: Like you were talking about there, like when people are looking for, some kind of a company to work with, as far as the certification goes, they look at your podcast, which I got a question about that here in just a second. They look at your podcast, they see who you’ve had on there, and it raises your brand equity in their eyes.

Cliff Duvernois: They move you closer to the top of the list because wow. Look at who these people have interviewed on their podcast. That alone is like very clever. Now, was that, is that something that you. 

Brad Cooper: No, That 

Cliff Duvernois: or is it just 

Brad Cooper: hadn’t even thought of it until you said that. Yeah you’re the first one to bring that to my attention did not focus on that at all. I, in a slight left turn from that I’ve seen and just an encouragement. Cause I think a lot of podcasters are listening to you. The more.

Brad Cooper: Tracks and you can get is so difficult to get guests early on, especially now because there’s so many podcasts they’re being asked by so many people and they’ve got to pick and choose where do I want to be a guest? And where do I not, whereas 10 years ago it was like, oh, sure. Yeah, I’ll do that. So I just want to encourage those people that are getting started.

Brad Cooper: You’ve got, 8, 10, 20 episodes under your belt. It gets easier. We have, the fact that Tom Peters, who was one of the greatest business writers of all time was on our podcast and Kelly McGonigal out of Stanford is amazing. Just those two names. Most of our other guests will say, oh, okay.

Brad Cooper: So Tom was on and Kelly was on. So. Yeah.

Brad Cooper: I, that sounds great. I’d love to Brad. So I just want encourage you. It’s it’s hard to get their first few but each one that you get and you do a good job with him and it’s a meaningful conversation. The better off you’re going to be down the road. So stay the course. 

Cliff Duvernois: Yeah, beautiful. Beautiful. I love that now, with regards to, what it is that you’re doing and everybody, we’ve got some level of competition that’s out there. So for your podcast, is this something that your competitors are doing as well? Or is this just something purely that you’re doing?

Brad Cooper: not aware of it, not on an extensive basis. We’re the number one podcast for health and wellness coaching and probably up there in the top for coaching overall in terms of evidence-based practices and not just. Headlines and chasing fads. We’ve when we first started and Susanna, my amazing wife of 30 years gets credit for this.

Brad Cooper: I was feeling overwhelmed. I felt like we needed to, I needed to move into that space to help our organization as a whole. But I was in the middle of my PhD program. I, I just felt like it’s it’s up here. I don’t, I don’t know I can do it. And she said, well, honey, why don’t you just do one a month and see where things go.

Brad Cooper: And I didn’t, I ended up doing one a week. We’ve done every, we’ve done one a week ever since for 200 and now we’ve recorded 215 episodes released 208. But that was a nice way to go in not feeling that pressure. It wasn’t the pressure to every week. It was, let’s just do one a month and if we want to do it weekly, great.

Brad Cooper: And then once that trend starts you just get the ball rolling and you get your routines. 

Cliff Duvernois: Yeah, exactly. And that’s something I want to make sure that I put out to the audience too. And I’m glad that you bring it up. The consistency is the key, putting out episodes consistently is the key, but consistent does not mean every day. Consistent does not mean once a week, consistent is what is consistent for you.

Cliff Duvernois: So if you only have the ability to put. Yeah, exactly. It’s, one episode a month is what you can do then that’s better than nothing, but just keep putting out an episode once a month. And if you ever find you’ve got more time in your schedule, like, the time with you and you want to bump that up to once a week, then do it.

Cliff Duvernois: And I think that’s absolutely critical to have that level of self-awareness to make sure that, if I’m going to commit to doing something. Can I keep that commitment up? Cause like you said, now you’ve been doing it now for, 200 plus episodes and it’s done your business, a tremendous amount of good, which by the way, I would like to, that’s going to lead me into my next question.

Cliff Duvernois: So what has podcasting done for your business?

Brad Cooper: Yeah, we touched on it earlier with your question about credibility people. There are many options. If you want to become certified as a health and wellness coach, we’re not the only game in town catalyst coaching Institute is one of many very good programs. Our competitors do a great job. And so when they’re looking at, should I choose a or should I choose B or should I choose catalyst coaching Institute? W not in every case, but oftentimes if they’ve listened to the podcast, they say, I feel connected with. I know Susanna, I know the evidence-based practices that they’re bringing to the forefront and they’re helping with our industry as a whole, we know catalyst coaching Institute is building a community.

Brad Cooper: So even if I’m not paying them for a certification, I’m still welcomed into that community to be part of the annual retreat or to be involved with the podcast or the YouTube coaching channel. So we hope that that is something that makes people say. That’s a group that I want to be hooking my wagon to and cliff we’re in a fortunate situation, Suzanne and I are empty nesters.

Brad Cooper: Our kids are all done with college. You mentioned during the intro that all three of our kids are married within an 18 month window. So we are in a little different financial situation than we were 10 years ago. And so, yes, we still need to make money. We are still trying to be for profit. That does not, when people say we’re a for-profit business.

Brad Cooper: Sometimes that’s more a golden reality, but we’ve been fortunate. We’ve done pretty well. And so catalyst coaching is to, yes, we need to make money. We need to pay the bills, but we also love, love, love developing the coaching community and helping people develop their careers. And we’re at a point in our lives that we can put more of an emphasis on that because we’re not trying to pay for the kid’s college because we’re not trying to cover XYZ that maybe we had to do 10 years. 

Cliff Duvernois: So you’ve got the YouTube coaching. What made you decide to start leveraging YouTube as a platform? Or do you take yeah, perhaps what you’re recording on the podcast and bringing it into YouTube. How does, how does YouTube fit into your marketing strategy?

Brad Cooper: It’s the modern approach. People are wanting short videos. 50 seconds, two minutes, three, four minutes on key topics. And so it is not as significant part of our strategy, but it is certainly a part of our strategy. I think we have about 215 videos that are up. Uh, we do occasionally like when the pro Chaska is.

Brad Cooper: Dr Pro Chaska and his wife, Dr. Janice, per Chaska joined us. And those of you in the world of health and wellness know they are the creators of the Stages of Change. Like, this is amazing that they jumped on with us. I was so happy, but we published their video and it went nuts because people are like, oh my gosh, like Janice and James per Chaska are talking to this guy, like, he’s their best buddy.

Brad Cooper: And it was just such a fun interview. We, we publish some of those interviews, but very few. Most of them are short videos on mental toughness, coaching strategies, the business side of coaching, how to improve your, your overall approach to life, creating a personal vision, those kinds of things. So the YouTube coaching challenge is youtube.com/coachingchannel.

Brad Cooper: It’s, it’s a minor, minor part of what we do, but it’s an important part of what we do. 

Cliff Duvernois: Now, when you got into podcasting what was one of your biggest challenges when you got into it?

Brad Cooper: Probably the tech side, I was not tech savvy. I knew the basics that probably most of you all know, but I did not know how to use a Roadmaster pro that I’m looking at to my right here. I did not know what mic to get. I did not know what this, those you, you’re not watching on video, but we’ve got The little screen in front of the mic to take care of some of the.

Cliff Duvernois: The pop filter.

Brad Cooper: Yeah.

Brad Cooper: That, that lip smacking and that kind of stuff. A lot of those little things, so that’s probably the, the stuff I needed to learn the most. And then just making it work when you first start off, every thing takes 10 times as long as it hopefully eventually will. So getting those routines down, figuring out how to fine tune your process without decreasing the quality for your. 

Cliff Duvernois: beautiful. I absolutely love that. And what I want to do is, and I want to spend some time cause you and I were talking before I hit the record button, cause you’ve actually done some research in this field. So this is going to lead me to this question and I want to make sure that we have a really nice, bigger conversation around it.

Cliff Duvernois: So for the entrepreneur out there right now, who has a package. And they might be struggling. What would be some of the key pieces of advice that, that you would give them?

Brad Cooper: No, I think it comes back to our conversation about vision. Is this part of your vision? Is this the person you want to be podcasting? There’s nothing. Ethically right. or wrong about podcasting depending on how you utilize it. It’s nothing, you’re not a better person because you’re a podcaster. You’re not a worst person because your podcast here, you’re choosing. Instead of doing other things I used to do triathlons. Cliff mentioned I’ve done 11 iron mans. We won the race across America bike race in 2015. I’ve done some fun things. Endurance. That’s not a key area of my life anymore. I enjoy being active. I run about 35 miles a week. I lift the off days. So I’m running four days a week, lifting three, enjoying being active, but I’m choosing that not 25 hours of swim bike run.

Brad Cooper: I’m not a better or worse. That’s just a choice. And the same thing with you with your podcast, don’t see the podcast as a. Got to do it, change one letter and say, I get to do it. And if that doesn’t resonate with you, if that shift from I’ve got to, to, I get to doesn’t resonate, then maybe it’s time to take a step back, take some time off and decide, is this really who you want to be?

Brad Cooper: Is this really something you want to invest? 5, 10, 15 hours a week every week or every month, whatever your schedule is to make it happen. Because if no. Then it’s okay. Like you don’t have to do broadcasting.

Cliff Duvernois: Yeah, definitely. And I agree with that. And so let’s take a step back here, cause we’re talking about the power of choice, right when you’re in here. And I’m glad that you brought this up because this is something else too, and it’s not it is a part of it. Right? You get to choose. Whether you do a podcast or not, but just, going back to the language that you just use, I got to do it versus I get to do it.

Cliff Duvernois: How important is that? The choice of the language? How important is that on my.

Brad Cooper: Oh, it’s here. It ties into self-talk. Yeah. my.

Brad Cooper: PhD was focused on something called functional mental toughness. And we can talk about this if you want, but it’s basically the things that any of us can do, not just the David Goggins, the Navy seals of the world, but any of us can do. To improve our outcomes, to improve our mindset, to be able to dig a little bit deeper during those key times when we’re struggling with something.

Brad Cooper: And, and that’s a big part of it, your perspective on, in fact, there’s just some research. We highlighted this in our catalyst five, the other day of if let’s say cliff and I both run and actually we do both run, but let’s pretend like we both run, but I run because I’m, I have to, like someone tells me, Brad, you have to go run five miles a day because XYZ and cliff just loves to run.

Brad Cooper: He just goes out and he’s I get to run today. This is awesome. Well it’s so this is so fascinating. What you’ve got to tap into this. So. Is doing it because he wants to do it. I’m doing it because I feel like I have to do it physiologically physio, not, not just psychologically physiologically. He will benefit more than I will.

Brad Cooper: We’re both running the five miles at the exact same pace, same everything. And yet his body benefits more because he’s wanting to do it. They think about that with every aspect of your life. So same thing with podcasts. It’s not a. It shouldn’t be, there you go. There’s that should word it. If it’s something you feel like you’re having to do and you feel that resistance, then maybe it’s time to take a step back.

Brad Cooper: We released a episode that someone quoted back to me the other day, so I’ll throw it out here where I was talking about. If it’s not a seven, let it go. And basically the idea was on a one to 10 scale. Now, clearly there are certain things you need to do, like. I don’t know some for your kids or something for your work.

Brad Cooper: There are aspects of your work editing your podcast. For example, you may not be in love with editing your podcasts. That may be something you have to do, but when you look at your life of vast majority of the things that we do, we’re doing because we chose to do them and stop choosing things that are twos, threes, fours, fives, and sixes.

Brad Cooper: If it’s not a seven, move on. And I think an easy example of this is Netflix and my wife and I are trying to do this. You have a trillion options on Netflix. Why are we watching the rest of a show? That’s a six out of a 10 on a 10 point scale. Stop it and start something else. If it ain’t a seven, send it on its way.

Brad Cooper: So it’s not just Netflix thing. It’s a life thing. 

Cliff Duvernois: Yeah. And I’m glad you, you brought up some, some really great points there about perspective functional mindset. So when somebody is coming into podcasting, what would be a couple of things that you would recommend that they either, either adopt. You know, as far as maybe their vocabulary or their mindset, just from the point where, and I’m asking this question, because usually if we start something, we want to be successful at it.

Cliff Duvernois: So if somebody comes in and accepts the fact that you know what, I’m going to start, this I’m going to be terrible at it, but I’m going to get better as time goes by. They accept all this, but man, I’m getting 10 episodes in 20 episodes in and you know, what, what would be some of the things that you would say, Hey, you know what, if you’re thinking about doing this, here’s some things from a mindset standpoint, that’s going to help set you up for success.

Brad Cooper: Okay.

Brad Cooper: so first I want to touch on word choice. We’re talking about it a little bit off offline, but you said, just say to yourself, I’m going to be terrible at this. And I might step back and say, well, what if we say, I’m not going to be as good as I’m going to be initially, instead of I’m going to be terrible at this, we say, I’m going to get better.

Brad Cooper: Every episode I’m going to do something better. I’m going to edit 

Cliff Duvernois: Oh yeah.

Brad Cooper: I’m going to work on my. Technology. I’m going to fine tune my questions, whatever it is, but, but I’m not terrible. I’m just not as good as I’m going to be next time. And if you keep saying that think about that. I mentioned we were around 210 episodes right now.

Brad Cooper: If, if I had just got a half a percent better, every episode for 280 episodes. That’s a pretty good thing. Even if you have 20 episodes and you’re getting 1%. So keep that perspective in mind in terms of word choice. And then the big thing I would say out of the gate is be realistic with yourself of what you’ve chosen to do in the world of health and wellness.

Brad Cooper: And again, we provide it for employees. For companies as well. And so we’re, we’re always talking to employees about their struggles and their pursuits and the things they want to do. And one of the big things that coaches help them with is the reality base. So oftentimes in January, you’ll have somebody say, I’m going to work out three times a week.

Brad Cooper: Now an inexperienced coach would be like, cool, that’s awesome. I’m going to mark you down as doing this goal three times a week of exercise, an experienced coach would say interesting. I like that idea. Oh, I’m going to do it Monday, Wednesday, and Friday. What time? Right before work. There’s a gym on my way.

Brad Cooper: I’m at, so I’ll be up at six. I’ll be at the gym at six 30 and I’ll give you a chance to shower and be at my desk before eight o’clock. Okay, cool. What are you currently doing at six 30 Monday, Wednesday and Friday? Well I’m oh, wait a minute. I gotta take my kid to school. And when. So immediately you, you catch that hurdle early and you, okay.

Brad Cooper: So when, since I going to work just Monday and Friday, Yeah.

Brad Cooper: Monday and fragile work. Okay. So we just need one more. You see where I’m going with this? It’s this practical your life. Doesn’t just to a point, it opens up to what you focus on, but it doesn’t just automatically go, oh, Monday, Wednesday, Friday, fully clear because I set a specific goal.

Brad Cooper: So with podcasting, If you’ve decided you’re going to pursue podcasting, sit back and say, this is going to take me and everybody’s different. But for me, it started off about 10 hours per episode. And now it’s about seven through some things that, that we’re doing a little bit differently, but assume it’s going to be seven to 10 hours a week.

Brad Cooper: What are you currently doing with those seven to 10 hours a week? That’s going to change because until you change that. The other, one’s not going to fit and you’re just going to get searched. So start Austin, Stephen Covey says, start with the end in mind, start off with, I’m going to do this every week and it’s going to take me seven to 10 hours again, I’m making that up cause that’s my number, whatever your number is seven to 10 hours.

Brad Cooper: And I’m going to find that create that make room for that seven to 10 hours by doing X now, until you do that. Until you do that, figure out where that X is going to be pulled from, because if it’s going to be pulled from sleep, that’s a bad option. It’s gonna be pulled from family time. That’s a bad option.

Brad Cooper: It’s gonna be pulled from your own health and wellness. That’s a bad option. If it’s going to be pulled from critical things that you need to be doing for your business, that’s a bad option. So take a step back and say, whoa, this is, I was listening to Brad, this Brad guy, and he’s saying seven, 10 hours. Oh wow.

Brad Cooper: That’s, that’s more than I was thinking. I was thinking I just hit recording and released this thing and it takes me an hour and a half. Oh, where can I get that? So you can probably get it like you probably have it. You’re probably wasting it somewhere, but be very purposeful about where you’re going to create that time out of going through. 

Cliff Duvernois: Yeah. And what you said before about, if you’re sacrificing sleep or sacrificing time with your family? I did that goat rodeo and it seemed like there was this point in time where every time you turned around, there was like this photo going around of, it’s like a city at night, all the lights are off, but one apartment is.

Cliff Duvernois: Then it says entrepreneur at 3:00 AM and I’m like, that was the goal that I had. So I’m like, well, I want to get all this stuff done. I want to have my morning routine. So I was one of those that was getting up at three every day. I’d go, I’d be in bed by like eight 30, sometimes nine o’clock get six hours of sleep, get up and grind it out.

Cliff Duvernois: And one of the things that I found early last year, and it was because I got sick was when I blew through three o’clock and I was getting a full eight to nine hours. Man, my mental acuity went up. My attitude like increased. Like I was like so much and I was like, why in the world that I give that up for so long?

Cliff Duvernois: There’s so many benefits to making sure that you’re getting proper rest. So with that in mind,

Brad Cooper: you know, we go back, especially in the eighties, but you go even back 10, 15 years. And it was a badge of honor. It’s like the CEO, the entrepreneur, it’s just, like you said, Oh man, I’m up at 4:00 AM. If it’s nice. It’s not 4:05 or earlier. It’s like a wasted day. Like it was this cool thing to say.

Brad Cooper: And so people last year on that and they wanted to be cool. And so they jumped in the crowd. Well, these days, if you’re not getting seven to eight hours, you’re just an idiot. Like we know that. You’re not tough. You’re not smart. You’re not driven. You’re not, you’re just an idiot. Now that may not be true on a very short-term basis.

Brad Cooper: You may have a 2, 3, 4 day period where you get five hours of sleep. That’s completely different question. You are going to have those periods of your life, but if you on a regular basis, you’re not getting seven to eight hours, you’re just an idiot. And you can quote me on that. Like, it’s not smart. It’s not gutsy.

Brad Cooper: It’s not, it’s not driven. It’s just stupid because we know too much now. 

Cliff Duvernois: Yeah. the science has come a long way. It’s especially like sleep and you know what it can do. And now these people are like, oh, you know, I can, I can sleep when I’m dead. You know, I, 

Brad Cooper: Sounds great on a poster. 

Cliff Duvernois: Know, every, yeah, it sounds great on a poster, but not anything you’re going to see hanging in my office because like I said, once I switched over, things in my life, I was more way more productive.

Cliff Duvernois: I did. That was the one thing I had to give up. On was the fact that I was just thinking, because I was awake more hours, that I was being more productive and that’s not true because what I found was that with actually like being awake less hours is I was much more strategic. And what I was choosing to do with my time.

Cliff Duvernois: So rather than, watching the latest YouTube from some, motivational channel, which really didn’t do a lot for me, I was like that’s not nearly as important. It is as it is for me to, attend this, attend this online webinar or, to, you know, respond to this customer requests or to send out this new proposal, things like that.

Cliff Duvernois: So it’s made me Way, way, way, way more productive. I’m glad that you pointed it out because you know, for the person that’s listening, thinking, I’m going to start a podcast, but I’ll just get up an hour early to do it. Don’t. Find, find another way in your schedule, make another hole in your schedule.

Cliff Duvernois: Somehow some way that that you could work on it on the side and make sure that you’re giving it the TLC that it needs.

Brad Cooper: Yeah, the exception to that. And I think you and I both agree on this is if getting up an hour early, I’ve always said, it’s not what time you get up. It’s what time you go to bed. So if you’re wa if you’re bingeing, Netflix till midnight, and then you feel like, ah, I probably should get up at six, but I’m just so tired.

Brad Cooper: Of course, you’re tired. You’re wasting your night. So if getting up an hour early means going to bed an hour early, so you’re trading an hour of Netflix for an hour of productive podcasting time or researching your guests time or preparing question time. I’m all for that. Like it’s not. I, my perfect day is getting, but five 15, like that is glorious.

Brad Cooper: If I can wake up five 15 with seven, eight hours of sleep is going to be amazing day for other people at seven, for other people, it’s four 30. It doesn’t matter, but it’s what time you go to bed. Not what time you get up. What are you doing at night? Most of us do not make great use of those last three, four hours of the day.

Brad Cooper: So it just may be considered. 

Cliff Duvernois: Yeah, that’s true. Because right now my morning time getting up is fine. I am usually out cold by nine o’clock, that’s just the way it is. I’m not a wild, you know, I’m not a wild party guy. Yeah. And it’s just, that’s just been working for me all along and I’m just going to keep on rolling that.

Cliff Duvernois: I get up in the morning. I do my yoga first thing just to loosen up the body and I’ve got. No my morning activities that I get done, you send it to, prepare my email to send out and all this other stuff. Yeah, of course this podcast is a part of that now part of my morning routine, but yeah, like I said, this is kind of stuff we could talk about all afternoon.

Cliff Duvernois: I love this stuff. This is 

Brad Cooper: that’s my, that’s my world, brother. 

Cliff Duvernois: it. If somebody wants to find you online, check out the coaching certification that you have. Come check out your podcast. What’s the best way for them to do that.

Brad Cooper: Our website is super simple. As long as you can spell the word catalyst it’s capital. Coaching institute.com and you can find the links to the podcast. There, you can find links to the YouTube coaching channel. You can find information on how to reach out to us. If you have questions, if there’s anything I’ve said today that.

Brad Cooper: you’re like, wait, what feel free?

Brad Cooper: I love chatting with folks. So that’s probably your best route, the podcasts that you can find through any podcasts out that you listen to is the catalyst, health, wellness, and performance coaching podcast. So either one of those. 

Cliff Duvernois: And for our audience, we will have, uh, those links down in the show notes down below Dr. Cooper. It’s been great having you on the podcast today. Thank you.

Brad Cooper: Cliff, thank you. very much. There’s a lot of fun.