Lesa Edwards is a Master Resume Writer, Certified Job Search Strategist, Certified Executive and Leadership Development Coach, award-winning podcaster of The Exclusive Career Coach, Master Practitioner of the Myers-Briggs Type Indicator, and international speaker on job search topics. Her practice includes clients on every continent except Antarctica.

Lesa is focused on helping high-achieving mid-career professionals navigate their career and job search by preparing their marketing documents (resume, cover letter, LinkedIn profile) and creating customized job search plans including how to network, how to maximize LinkedIn, interviewing skills, and salary negotiations. 

Lesa has presented for organizations including National Association of Colleges and Employers, Diageo, Topps Corporation, Capital City Bank, Walton County Sherriff’s Department, and Florida Virtual School. 

Lesa holds a Master of Public Administration degree from Columbus State University and a bachelor’s degree in music education from Florida State University.

Topics we covered:

  • The major role mindset played in both her clients’ respective careers and her podcasting journey
  • How to hack the sales process by maintaining your podcast’s integrity 
  • Achieving the perfect synergy of creating an impact and a profitable business with podcasting

This episode is brought to you by “Podcast Accelerator Challenge“. I’ve been using podcasting as a powerful business growing tool for years. Nothing is more powerful than podcasting for help businesses grow. If you’re tired of playing roulette with your ad dollars and frustrated with algorithms constantly changing on social media platforms, the only thing that has changed about podcasting is the popularity of the platform.

If you’re a business owner and you want to grow your business but you’re not sure where to start, then join the FREE 5-Day Podcast Accelerator Challenge“. Within 5 days, you’ll go from no podcast to having a full realized podcast with built in strategies to help use this tool for your business.


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Show Notes:

  • (02:03) The evolution of an investment in an in-demand skill set into a full-time business and career
  • (04:49) The intricacies of the typical mindset challenges faced by women and men and their career 
  • (06:50) How Lesa ignites a mindset transformation among her clients facing internal challenges hindering them from advancing in their career
  • (08:20) Coaching a client through a storm; how they turned a problem into an opportunity
  • (12:09) How Lesa learned that podcasting didn’t have to cost $5,000 and finally started her podcast
  • (16:07) Why podcasting provided the perfect avenue to maximize her zone of genius and share her wisdom with the public
  • (20:01) “Cheating” your way through the sales process: why podcasting is the marketing channel that keeps on giving
  • (22:30) What it takes to build a profitable podcast
  • (23:37) Episodes listened to and the conversion ratio: does it actually exist?
  • (25:07) Achieving synergy between her skillset and passion of helping advance careers through podcasting
  • (28:18) The unintentional business partnerships formed thanks to podcasting
  • (29:13) The strategy of podcast guest selection Lesa employs and why it’s integral to her podcast’s success
  • (31:23) What to do when a podcast interview doesn’t go as intended

Transcript:


Cliff Duvernois:
Today’s episode is brought to you by podcast pipeline. We’ll take care of all your podcast production so you can focus on your business. Visit us at PodcastPipeline.com. 

Cliff Duvernois: Hey, they’re world changers. And welcome back for another episode of Entrepreneurs on Podcasting. Now today’s guest is a certified job search strategist. She’s a certified coach and one of fewer than 25 master resume writers on the planet. Now she’s worked with clients on every continent except Antarctica and her clients have landed their dream jobs in fortune 500 companies, nonprofits, startups, midsize organizations throughout the world.

Cliff Duvernois: Now her weekly podcast has over 200 episodes and well over 30 5-star reviews. Please. Welcome to the show, the host of the Exclusive Career Coach Podcast. Lesa Edwards. Lesa, how are you?

Lesa Edwards: I’m doing great. I’m, I’m thrilled to be on, uh, the show today and to talk about podcasting, how fun

Cliff Duvernois: Yeah, this is gonna be great. I’m I’m really looking forward to this and I’m gonna, I’m gonna kind of plug you here for a second. If there’s any scientists in Antarctica thinking you want us change careers or jobs, please contact Lesa. So she can now say that she’s gotten them all on all seven continents.

Lesa Edwards: just figured there was penguins there and they don’t typically need resumes. So I feel pretty good about not having any on Antartica.

Cliff Duvernois: absolutely love it. I absolutely love it. Okay. Why don’t you tell us a little bit more about what your business is?

Lesa Edwards: So it’s sure. So it’s been an interesting evolution and I started as a resume writer because I knew that was a very marketable skill. So while I was still working in higher education, I was the director of a career center at a university out in the Midwest. I. I got my initial resume certification back in gosh, 2009, and knew that that was something very marketable and tangible that would draw clients to me.

Lesa Edwards: And I initially, as, as do most resume writers worked as a subcontractor for a variety of companies and really didn’t build my own business initially. And a couple of years after that, I started getting the the other certifications that I have, including my coaching certification. And it was really interesting.

Lesa Edwards: And you and I spoke briefly before we started about, you know, how you your mindset and how you define yourself. And when people would ask me who I was and what my business was early on, I was a resume writer and I didn’t own. The coaching piece, which is really interesting because I’d been a certified resume writer for, a year or two.

Lesa Edwards: And I had been coaching high college age students to figure out what they wanted to be when they grew up for, at that point about 20 years. But yet I didn’t own the coaching piece. Like I did the resume writing piece and it’s been interesting to watch that shift in my business. And so now my niche is high achieving mid-career professionals.

Lesa Edwards: So folks for whom the. Is the limit and they really need someone to help them complete the loop. So for many people that looks like I need a new resume, I need my LinkedIn profile to speak the right way and to speak to the right people. And I need a job search strategy that doesn’t depend on job boards because they don’t work.

Lesa Edwards: I need to know how to interview. I need to know how to negotiate a salary. I need the mindset that will serve me as I go through this process. So now. Most of my clients get all of that. And in turn, they’re using my entire zone of genius and not just a little section of it as they get everything they need from me to help them get from point a to point B and land their dream job.

Cliff Duvernois: Nice. I absolutely love that. And for our audience, the zone of genius that Lisa is talking about, you can find that in gay Hendrick’s book, the big leap, if that book isn’t on your shelf, it should be because it’s absolutely wonderful. And it I credit that book alone, saving my sanity. as far as being it, entrepreneur goes, spending that time in the zone of genius.

Cliff Duvernois: Yes. What I would like to do is I kinda like to take a step back, cause you were talking before about how you were already coaching college students. But then you decided to go ahead and get your full certification in getting coaching. What would be some of the mindset challenges that you see when you’re dealing with your particular clients, what are they facing?

Cliff Duvernois: What are some of the hurdles that you help ’em to, to overcome, to really unlock their full potential.

Lesa Edwards: It’s really interesting in that it often is very different for male clients and female clients. And so oftentimes there are issues and this one’s pretty universal, but there’s an age issue. So I’m X years old, pick a number it’s been interesting because it can be as low as I’m in my forties. Now I’m really too old for this.

Lesa Edwards: And then there can be people that are in their sixties that think they’re too old. And so we have to work around. Okay. That’s what is right. That’s a fact. You are the age that you are now. What, how can we leverage that? And it has to start with your mindset because if you think you’re too old to get the job, guess what?

Lesa Edwards: you’re too old to get the job, but it’s not because you’re too old. It’s because you think you’re too old and how you show up as a result of that thought and that belief about yourself. So that one’s pretty universal. I think women in general deal much more with. Imposter syndrome. I wanna move to this next level.

Lesa Edwards: Am I really capable? I, you know, I basically changed the world for company a, but does that mean that I can change the world for company B? Maybe it was a fluke and guys I saw a meme recently. Don’t take this personally as a dude, but it was like I would just like to have the confidence of a, of an.

Lesa Edwards: Dude like an average guy as a woman and so we, women, we tend to, we tend to suffer from some thoughts that don’t serve us. So I do a lot of that kind of mindset work with the women. And certainly another one that is quite universal. And I think it’s a very interesting one is.

Lesa Edwards: Is a lack of education. And so when someone doesn’t have usually a bachelor’s degree, in some cases, it might be a master’s degree, but even though they have been, and I’ve worked with CEOs who didn’t have a bachelor’s degree, they were laid off or they quit or whatever happened. They’re now looking for a job and they’re, so they have so many doubts about their ability to get the next job.

Lesa Edwards: And it’s so interesting. It, in of course, if the ans if the next question is, what do you do with those folks, especially when it’s something that they can’t change or they can’t change immediately. You’re not gonna, wake up tomorrow with a bachelor’s degree. So we work with the mindset around that.

Lesa Edwards: What do you bring to the table? How do we leverage what we, you do have? Okay. You’re 63 years old. That’s a fact, what do we do about it? How do we leverage it to your advantage? How can you think about it in a way that serves you?

Cliff Duvernois: Nice. I really love that. And over the last year and a half, and my audience knows, cuz I’ve talked about this in previous episodes over the last year and a half mindset has become so critical to me in understanding that because I, it finally dawned, I’ve said this for years, but it really didn’t hit me until last January timeframe. It’s not the system. It’s not the man. It’s not, it’s not that the world’s conspiring against me. My biggest challenge is myself. It’s, what’s going on up here between my ears. And yes, there is something up there that is really, causing me to hold me back in how I would show up in conversations or in business meetings or anything else.

Cliff Duvernois: And you’re absolutely right. You’re the mindset that you have. Impacts you on so many levels and it’s your actions, it’s the vocabulary that you use. And it’s just, it’s everything. And that’s why for entrepreneurs, mindset is critical. If you walk into that meeting convinced you’re not gonna get the client, you’re not gonna get the client cuz your body language is gonna say it.

Cliff Duvernois: Your vocabulary is gonna say it. You’re gonna be written all over your face and that’s just going to push a client. Yep.

Lesa Edwards: And you, you believe something about yourself. If you think you’re not gonna get the client, you either think I’m not good enough to serve this client, or I charge. Whatever too much. I’m I don’t present. Well, I don’t give a good pitch, whatever it is. And so then the story we tell ourselves after the fact, when we don’t get the client is see right there.

Lesa Edwards: I told you it was cuz you’re not good at presentations. You’re not good at whatever you. And it’s not that at all. It’s the story that was in your head that is holding you back. And to your point about the mindset I was working with a client yesterday, and she we’re doing some career coaching and she is working for a company that has continually promised her raise at a promotion.

Lesa Edwards: And she’s been with the company for quite a while. And since early COVID I, so not years and years, but she’s been with them for a while and they’ve been promising her and dangling this carrot and dangling. And in January they told her we’re gonna get you the promotion and we’re gonna get you the raise.

Lesa Edwards: And now they’re waffling. So that was January. And now in February they’re changing their mind or they’re being, kind of waffly about it. And so I sat back yesterday as I was coaching her and I said, How is this situation? Perfect. And she looked at me like I had, grown another nose and, uh, I said, this is happening for a reason for you.

Lesa Edwards: This is a perfect storm for you right now. And I had my suspicions about what it was. It was the universe’s way of saying. It’s time. Like you can’t put this off anymore. It is time for you to look for a new opportunity. But I wanted her to say that to me, the Dorothy thing, she had to figure it out all on her own and then click her heels together.

Lesa Edwards: And she got it right. And she said, oh my gosh, that’s such a shift for me now to think of it as how is this situation perfect. And in my own life in whatever it is, I find that if I can, no matter how bad the batter it is, The worse. It is the more useful it is for me to think of how is this situation perfect for me right now?

Lesa Edwards: What am I learning? What is, how is the universe conspiring in my favor, in this set of circumstances? And it’s such a, it’s such a mind a game changer for your brain.

Cliff Duvernois: Hey, everyone. We’re gonna take just a moment to thank today’s sponsor. 

Cliff Duvernois: This episode is brought to you by podcast pipeline. 

Cliff Duvernois: Do you love editing your podcast episodes? Yeah, I didn’t think so. You’re an entrepreneur, not an audio engineer. The point being is that those hours that you’re spending could be better spent on your business or with your family.

Cliff Duvernois: That’s why podcast pipeline offers full production podcast services. We take care of your podcast so you don’t have to. And that means your time will be yours again. To focus on what’s really important. 

Cliff Duvernois: Visit us at podcastpipeline.com to learn more about how our services can help you. 

Cliff Duvernois: And now back to the show.

Cliff Duvernois: yes. And it’s interesting that you blend, what is the universe doing right now into that? Man I can, that’s something I could talk about all afternoon.

Lesa Edwards: So could I

Cliff Duvernois: Yeah. It’s the universe I told you, I told this is gonna be one of those interviews that you and I could just chat forever. Um, and I love those sites of interviews.

Cliff Duvernois: I tell you this right now, I’m gonna have to have you back on the podcast, cause I definitely wanna explore that a little bit

Lesa Edwards: Oh, absolutely fun. When I’m on my podcast, Cliff, I tell my when I have a guest, I tell my listeners, I said, my, my thought process is that I am having a conversation with another professional and we are totally into each other’s, story and what we’re telling and there might be some people listening.

Cliff Duvernois: Yes, exactly. That’s exactly it. So you’ve got your resume business, you’ve got your certification and coaching, you’re getting your clients’ phenomenal results. What made you decide to get into podcasting?

Lesa Edwards: This is such a fun story. I love to tell it. I was in a women’s group at the time still loosely affiliated with the group and there was a couple of things going on in my life that number one, I. I’m very Rainman about certain things. And I had told myself that it must cost $5,000 to podcast.

Lesa Edwards: Like I was just convinced that it would take $5,000. I know, right. with, with absolutely zero like facts. Right. So you remember, if you remember Rainman, if you’ve watched the movie. He thinks that underwear and like a car costs the same amount of money . So, and my amount apparently is $5,000. So I was like, okay, that’s really expensive.

Lesa Edwards: I can’t afford that. So I had talked to my women’s group and, lamenting the fact that I couldn’t afford a podcast, even though I hadn’t even looked into it, but it was really in my heart to do it. The the spoken word, and I love to write don’t get me wrong. I love to write, but the spoken word, there was something about podcast.

Lesa Edwards: I had recently become a listener. So, well, this is back 2017 is when I started by podcast. So we’re probably talking, 2016 or something like that. And to some degree podcast was still in its little baby stages them. But I had gotten turned onto some podcast and I was loving that format.

Lesa Edwards: I could see myself in it, $5,000 is a lot of money. And then, so what this women’s group had recommended was you should do teleconferencing. Like you should have a, like a call in phone thing where you talk to people because that’s what they were doing. And I had about as much energy.

Lesa Edwards: Towards doing that as I, I, I can’t even think of anything that has that little, it would be like a turtle who was asleep. And so I was never getting off of square one with it. I mean, I would sit there and I would be like, oh, what I gotta think about how to do this? I, there was no creativity. There was no energy around it.

Lesa Edwards: And so I was listening to yet another person’s podcast. I think one of the coaches that I listened to and the topic had something to do with questioning assumptions. Right. Right. So, she was inviting us to think about an assumption that, we might question, and of course I was like, well, I suppose I could question the assumption that it costs $5,000 to podcast.

Lesa Edwards: Hmm. So that was well and good, but you know, when you don’t know how to podcast, you don’t know. How to find it. You don’t know what you don’t know and you don’t know how to find it out. So I, I think I, true to form searched podcast and I found a podcast on podcasting, like the technical stuff.

Lesa Edwards: I can’t even remember his name, but he was out of Britain or something. We had an accent. I think he was out of great Britain or maybe Australia. And on his website, I listened to a couple of episodes, never listened to him again. I got what I needed, but then on his website he had this really good sort of graphic of.

Lesa Edwards: If you want a starting level microphone, here’s what you might pick and some ref, and he wasn’t selling them. He wasn’t a like a provider or anything. It was good content. It was unbiased research and, so that told me what did I need? Okay. I needed a microphone.

Lesa Edwards: I needed some headphones, blah, blah. And then it told me at the levels, what I might wanna go for and about what the investment would be, which as I’m sure is nowhere near $5,000. so I started grabbing stuff and, the rest of it was as I think it is for many podcasters learn as you go be willing to get it wrong. Mess it up. 

Lesa Edwards: Get in there, get your hands dirty and figure it out. So that was really the Genesis of it. Once I realized it didn’t cost anywhere near $5,000, that whole world opened up to me. And I was, it was like, I had been shot out of a can because that’s really all I was waiting for.

Lesa Edwards: I already wanted to do it. So I, I got it going really quickly after that.

Cliff Duvernois: I wanna push this a little bit more. You’re talking about, some of the mindset that you had going into, podcasting and you were thinking, oh, I’d like to do this, but I don’t have $5,000, but what specifically about the spoken word, know, but the actual medium itself that made you said, you know what?

Cliff Duvernois: I’d like to start a podcast just in the first place.

Lesa Edwards: That’s an interesting question. And I don’t know that I’ve ever really drilled down deeply on that. What I do know is that as I was participating in these teleconferencing so dial up, you know, whatever. I don’t even remember what the platform was. I.

Cliff Duvernois: right.

Lesa Edwards: There was something about you having to be there right then and there to get the value.

Lesa Edwards: And yes, you could get a recording afterwards, but it just didn’t feel the same. And, you know, but if you’re not available at 1:00 PM on Thursdays, you’re outta luck kind of thing. There was something about that. And then I think coupled with. What I got, boy, I’m glad you asked this question cuz I’m learning about myself as I answer it.

Lesa Edwards: I, my first podcast. So a friend of mine, who’s a coach here in town said, you’ve gotta listen to this woman, she’s a life coach and she’s fabulous. And so I was planning a trip. So I live in Tallahassee, Florida, and I was planning a trip up to Illinois to see my daughter. So it was a thousand miles either way.

Lesa Edwards: What a perfect way to get hooked on a podcast. So I’m like, okay, let me figure this out. I don’t know how to, like, where did, where do these things live? Let me find it, let me, download. I didn’t even know I had to download, I didn’t know anything, but I figured it out and I remember listening all the way up.

Lesa Edwards: Until I got to the point where if I don’t stop listening to this woman, my brain is gonna explode. I am so like in the best possible way, I am so excited about what this woman is saying. And then I did the same thing coming back. I think I hit, Birmingham and I was like, I’m gonna blow up if I don’t stop.

Lesa Edwards: And I just need to like, Sit in the car, in the quiet, me and the dog and just digest the amazing content. My world shifted in that trip because of her podcast. And so I think I was thinking about the effect that her podcast had had on me, coupled with. Just liking the medium better and again, not liking the medium of a teleconference at all.

Lesa Edwards: So I think it was just all of that. It was this sense of here’s the perfect avenue to get out. My, my zone of genius out into the world. This is what fits me.

Cliff Duvernois: Beautiful. Beautiful. I absolutely love it. Now you’ve started the podcast. You got it out there. You’ve, gotten over this $5,000 mindset, which it’s not uncommon. And I could, man, I could rail on that for the next 20 minutes, by the way. Uh, I am well, so you know what? I am gonna rail on

Lesa Edwards: I’m not the

Cliff Duvernois: to. Yeah. So nothing irritates me more. When someone comes out with a YouTube video and says, if you wanna get into podcasting, here’s the equipment you gotta have. And it’s like $4,000. You gotta have this top end microphone. You gotta have a mixer board. You gotta have, all this other stuff. And they’re like, yep, cuz you need this studio quality.

Cliff Duvernois: Meanwhile, they’re like, oh, links down below. Right. So you go into the description. Every single one of ’em is an affiliate link and some poor guy out there that thinks he wants to start a podcast. Maybe it’s for his business will go out and spend the $4,000 just because his YouTuber told him to two months later, he’s gone.

Cliff Duvernois: The pod fade and his spouse is all upset because he dropped four grand on a bunch of equipment. He’s not even using it. So he’s selling it for a third of the price.

Lesa Edwards: Yep.

Cliff Duvernois: I mean, my podcast set up is, and I’ve talked about this before, literally it’s my $120 Yeti. I’ve got a ring light behind my computer, just so when I’m talking to you, my faces lit up and that’s it.

Cliff Duvernois: That is it. You don’t need to get fancy. You don’t need to go over the top okay. I’m done with my tear. I, I am done with my tear. So what, so you’ve launched your podcast, you’ve gotten it out there. You are very defined on who, who your market is and how you can serve them, how you can add value to ’em.

Cliff Duvernois: So what is podcasting done for your business? Uh,

Lesa Edwards: I love this question because I think for so many people is every, does this sound okay?

Cliff Duvernois: it

Lesa Edwards: Are you here? Cuz it sounded like it just changed. Okay. Okay.

Cliff Duvernois: the same to me.

Lesa Edwards: It’s probably my ear. So I love this question and the reason I love this question is that I think so many people automatically think. Sponsorships, I’m gonna get commercials.

Lesa Edwards: I’m gonna have sponsors. I’m gonna bring in, thousands of dollars. And I will admit that early on, I listened to somebody somewhere, talk about that. And they were throwing some pretty big numbers out there and my eyes lit up, but it wasn’t. In integrity with what I was doing. And so I have committed to never have commercials on my side.

Lesa Edwards: I did have one gentleman, I will say who we traded out. He was in the same kind of space as me and I put a little, notification on five of my episodes and he did the same for me, but I think that’s a different category. But what this has done for me is. Very much like writing a book, which I have not done yet.

Lesa Edwards: Not because I don’t have plenty of stuff to write. I haven’t landed on the thing that is unique that I want to put out there because I don’t wanna put another resume book out there. There are already 35 bajillion of them out there, and I don’t wanna put just more of the same. But this has given me that platform for my expertise to be out in the world and for people to know about me as the expert that I am.

Lesa Edwards: And so the way that I have monetized this podcast is by the clients that come to me, you know, anybody who’s in sales knows that you have to know like, and trust someone before you buy from them. And my, the people who listen to my podcast, they feel like they already know me. They like me or they don’t, but they don’t keep listening if they don’t like what I have to say.

Lesa Edwards: And they trust that what I’m saying is accurate. And they maybe go out and field test what I suggest and they find that it works. So when they come to me, it is really a warm contact. It’s so much. It’s almost kind of cheating in terms of the sales that I have to do. And I don’t think of myself as a salesperson, but I am selling when I do a consult and I’m not starting from scratch with those people.

Lesa Edwards: Like I am somebody who just randomly found me on LinkedIn. For example, they already are three quarters of the way there. And so a lot of my clients it’s become my largest. Source of clients right up there with referrals from other clients. And that’s how I’ve monetized it. That’s how I’ve benefited from it.

Lesa Edwards: And I didn’t, I didn’t necessarily see that at the beginning. I think I of had that notion. But it was so in my soul to do this podcasting, I was willing to ride out those lean years when nobody listens and you’re really not moving the needle at all because I was enjoying myself. So whenever I’m asked to give advice to new podcasters, I say, you gotta love it.

Lesa Edwards: It’s gotta be in your soul because the delayed gratification is probably not gonna be sustaining to you if you don’t love it for itself.

Cliff Duvernois: nice. Nice, absolutely love that. Now you were talking before about. The no like, and trust factor, which is critical for, doing the business today, making sure that your, your content outline, you were talking before about how it’s almost like your podcast has done three quarters of the heavy work for you. right when people are reaching out and, so just from like a standpoint just from your perspective, cuz like you’ve been doing this for a while.

Cliff Duvernois: You’ve gotten, like you said, this is like your biggest resource as far as getting clients through the door. And everything else. Like how many episodes do you think it takes for somebody to finally reach out to you? Do you think it might be 10 20? Do you think they have to binge? Does it, just to get a, just kinda get.

Lesa Edwards: Yeah, I think it’s been all over the board. I think, I, I think, I would have to ask that specific question because I think for some people it may be after one episode because that’s the perfect episode that they needed to hear. And then maybe they listen to a few more before they pull the trigger, but they’re kind of already there.

Lesa Edwards: And then other folks will tell me I’ve been listening since the beginning or almost the beginning. And I finally needed you because if you think about what I do, there could be someone who just listens for the career management piece, because my podcast, I’m very clear in saying my podcast is bigger than my practice, which focuses on job transition, Mike.

Lesa Edwards: My podcast is all things, career management. So you can listen and learn about leadership and how to manage relationships at work. And, what do you do about a debilitating boss that was this week’s episode? And so they could be listening very passively and then all of a sudden they get laid off.

Lesa Edwards: They decide it’s time to change the job. And now they reach out to me. So I think it’s all over the board for me.

Cliff Duvernois: nice. Okay, good. Yeah. And what you were talking about with fair before. I mean, when I did my first podcast way back in the day, it took one episode for somebody to reach out and say, Hey, I wanna work with you. They were a high ticket client. And that’s what I was sold. I’m like, man, podcasting is it. I, at that time, I just didn’t understand why

Cliff Duvernois: So that’s been a multi-year quest of ki finally figured that one out, but I figured it out now finally. So why don’t you share with us what, uh, one of your biggest successes has been through your podcast?

Lesa Edwards: I think the success has been one of the successes has been the synergy that I could have never anticipated. What do I mean by that?

Lesa Edwards: My podcast and how I am able to help people who maybe don’t listen to the podcast or haven’t yet. So what do I mean by that? For one thing, I’m on a women’s group that I’m a, I’m considered a V I P meaning that I sort of answer the questions and I’m in the career track.

Lesa Edwards: So all things, career management I’m in there to help answer other people’s questions. And oftentimes when I sit down the way that I answer the question is here’s an episode of my podcast that speaks directly. So I can write a paragraph or two, but I can send them a 20 minute podcast that answers the question much better.

Lesa Edwards: I’ve also done that with social media posts that I’ve put out there. Do you wanna know more about this? Here’s an episode when I’m helping clients or prospective clients during the consult, I’ll say, oh, Hey, I’ve got an episode about that. And I’ll send that link to them. And what my virtual assistant has done, who, by the way, I worship the ground she walks on and she knows it.

Lesa Edwards: She has taken my entire, uh, back catalog of podcast and organize them into. Into a, a file where I have, the title I have the date, I have the link directly to the podcast. So I can just go in there. I don’t have to go to my website and scroll through. I can find it. I can sort it by topic. I can sort it by date.

Lesa Edwards: It’s the answer to, it’s just the answer. whatever the question is, it’s the answer. So it’s been that really interesting kind of synergy and along the lines of that, which I think goes hands in hands with hand in hand with it is. How I have upped my game in terms of my expertise. Not that it wasn’t there before, although there have been, nooks and crannies that I have learned more about as I’ve researched for podcast topics, but more it’s been about expressing that and bringing disparate thoughts together and disparate ideas together to present them to my audience has made me a better coach has made me a better expert in the career management space.

Cliff Duvernois: Beautiful. And that’s one of the really strong points that I wanna make sure that I highlight for the audience that’s listening, is that by doing a podcast, especially when you’re having guests on there who are experts in their field, the knowledge that you get. From those guests is just, I, it’s worth the a hundred dollars you spent for the USB.

Cliff Duvernois: Mike, let’s just put a Tia that way

Lesa Edwards: Not the, not

Cliff Duvernois: since I’ve not the $5,000 bottle. No, but, uh, but no, just in the short period of time, I mean, I’ve done roughly about 35 interviews for this particular podcast alone. And I knew a lot about podcasting when I started. But now that I’ve had a chance to come in and talk to people all the different ways that they’re using the podcast to, to grow their business, to open up other lines of, revenue and, like you were just talking about there really highlighting the knowledge and the expertise and how it’s really started to open things up.

Cliff Duvernois: And you mentioned this before, this has actually helped you to become a better coach.

Lesa Edwards: Absolutely. And to your point, I have had guests come on who have referred clients to me. I have referred clients to them because their space is different from mine. I’ve developed partnerships and mostly informal ones but partnerships with these people. We’ve, we’ve written content for each other.

Lesa Edwards: There’s been all kinds of interesting relationships that have been built around the guest. And I don’t have a guest on every episode I’ve had ’em on about a, I don’t know, 25% of the time, maybe at that at, at, at most, but that has been such a neat UN unintended consequence of having a podcast. So

Cliff Duvernois: Nice. So your mix of episodes, then you’re about, like you said, 75% solo and then 25% guess why did you decide to mix that up and why keep producing just solo episodes rather than just interview a bunch of people?

Lesa Edwards: Yeah. I started out with no intention of having guests had a couple of friends relationships that I wanted to bring in because they made sense. So it wasn’t so much about, I wanna guest as here’s, I wanna talk about benefits, for example, I wanna talk about how do you decipher employee benefits when you’re looking at a company and trying to figure out whether you wanna work there or, what do I, what does an HR person wish that we knew.

Lesa Edwards: The job search process. So I started bringing in those people and then what happened was I started getting contacts at least once a week from someone who wanted to be on my podcast. Now it’s, 2, 3, 4 a day that wanna be on my podcast. And as I’m sure you have experienced, most of them have clearly never listened to my podcast because their pitch has nothing to do.

Lesa Edwards: I’m in the business category, which is very broad and what they’re bringing to the table is not a fit. So most of the time I’m turning those people down because I’m very protective of my audience. I don’t ever, I very seldom go out looking for guests, for my podcast. And when I do, it’s always based on that topic, who’s an expert on or perfect example is there’s someone that I know loosely in my space who put out a newsletter recently, and it was.

Lesa Edwards: Seven I’m giving away my next topic. So no one on out there steal this it was seven documents you should have on your phone at all times when you’re in a job search. And I was like, I gotta reach out to Bob and I gotta have Bob on the podcast to go deep on, on this thing. This is great. So I’m looking for that, but I’m never going out to somebody and saying, please, please, please be on my podcast because I just haven’t needed to. 

Lesa Edwards: They have come to me and I’ve selected the ones that make the most sense. So it’s just really been organic like that. It hasn’t been it hasn’t been intentional one way or the other it’s been topic driven.

Cliff Duvernois: Nice. And like you were talking about before, and I’m glad you said that, you really do have to protect the integrity of the relationship between yourself and your audience. And if somebody’s gonna come on there and provide, not gonna provide the value that your audience needs or wants, or even relevant to them, then you damage that, relationship.

Cliff Duvernois: So you have to be very protective about it. Right.

Lesa Edwards: I’ve seen threads on some of the sites that I’m on. Some of the social media sites about, what do you do when you have an episode that doesn’t really go well? Well, I had that happen recently. I just wasn’t pleased. I didn’t feel like she stayed on topic. It just wandered and meandered and I couldn’t get her back.

Lesa Edwards: And so I just very politely told her. That it wasn’t of the quality that we, that I needed. And I didn’t specify what I meant. I thought, well, if she wants to know, she’ll ask and I’ll tell her. And she didn’t. And I’m okay with doing that. Now. There was one early on that I wished I had, and I didn’t, and I learned a valuable lesson from that because I wasn’t pleased with it and I put it out there anyway.

Lesa Edwards: So now I’m very protective.

Cliff Duvernois: Yes. Definitely. Definitely. So for the people who are listening, they want to come in a, check out your podcast, what it is that you’re doing. Listen to your some of your solo episodes. How best can they find you online? Nice.

Lesa Edwards: So the podcast is the exclusive career coach and I’m wherever you find your podcast. And they’re also on my website, which is exclusive career coaching. So a little bit different but almost exactly the same. You can find me, I live mostly on link. Den. So it’s Lisa L E S a Edwards. So if you find me if you search for that name, you will find me.

Lesa Edwards: I have a, as I like to tell my clients, I have big old feet on LinkedIn. I have a very large footprint there and I’m on Instagram at Lisa dot Edwards. And you can find me on Facebook at exclusive career coaching as well.

Cliff Duvernois: Wonderful. And for our audience, we will have all those links and the show notes down below Lisa. I wasn’t kidding. I’d like to have you back on the podcast again.

Lesa Edwards: I’m ready. I’m ready. Let’s do it.

Cliff Duvernois: wonderful. Great. And once again, thank you so much for taking time to talk with us today.Lesa Edwards: My pleasure. Thank you so much for inviting me.