Diane Helbig Accelerate Your Business Growth Podcast

Diane Helbig is a business and leadership advisor and trainer, author, award-winning speaker, and podcast host. As president of Helbig Enterprises, Diane helps businesses and organizations operate more constructively and profitably.

Diane’s no nonsense, straightforward approach cuts through the noise and allows her clients and training participants opportunities to realistically and enthusiastically implement the plans they devise.

Diane is the author of Succeed Without Selling, Lemonade Stand Selling, and Expert Insights. She is the host of the Accelerate Your Business Growth podcast. Diane is a member of the Newsweek Expert Forum and sits on the NAWBO Cleveland Board of Directors and is a member of the Board of Directors for the NSME North Coast Chapter.

Topics we covered:

  • Why podcasts are still an excellent path to expanding your business’s reach
  • Uncommon ways to monetize your podcast and generate passive income 
  • Setting up your podcast and business for success by refining your systems

This episode is brought to you by “Podcast Accelerator Challenge“. I’ve been using podcasting as a powerful business growing tool for years. Nothing is more powerful than podcasting for help businesses grow. If you’re tired of playing roulette with your ad dollars and frustrated with algorithms constantly changing on social media platforms, the only thing that has changed about podcasting is the popularity of the platform.

If you’re a business owner and you want to grow your business but you’re not sure where to start, then join the FREE 5-Day Podcast Accelerator Challenge“. Within 5 days, you’ll go from no podcast to having a full realized podcast with built in strategies to help use this tool for your business.


Select Links from the Episode:

Show Notes:

  • Transforming small business owners, companies, and individuals with her mastery in advisory and training (01:58)
  • The 2 main reasons that’s keeping small business owners from being successful (02:52)
  • Why Diane is still using podcasts to educate broader audiences over a decade after internet radio (04:01)
  • The wonders podcasting has done for her self-development, network, and credibility (06:13)
  • How national and international awareness of her business through podcasting snowballed into Diane becoming an award-winning speaker (07:58)
  • The resolution to guests who were a no-show for interviews (08:36) 
  • Introducing automation to her podcasting process (11:34)
  • The key to producing meaningful conversations with podcast guests (14:15)
  • Landing in the top 6 of Inc.com’s Top 100 Podcasts, an exclusive interview, and an MSNBC TV appearance from podcasting (16:11)
  • Why authenticity is crucial to creating a successful podcast (18:24)
  • Repurposing podcast interviews into content for her book (19:50)
  • Top podcast interviews that made the cut for her second book (20:22) 
  • What beginners can do to build a long-standing podcast for their business (22:39)
  • Why a well-built podcast process is indispensable to saving your time (24:35)
  • How to select a suitable sponsor for your podcast (27:33)
  • How entrepreneurs can easily be a jack of all trades in their business by compartmentalizing tasks (28:11)

Transcript:

Cliff Duvernois: Today’s episode is brought to you by podcast pipeline. We’ll take care of all your podcast production so you can focus on your business. Visit us at PodcastPipeline.com. 

Cliff Duvernois: Hey, they’re world changers. Welcome back for another episode of entrepreneurs on podcasting today’s guest is a business and leadership advisor trainer, author award-winning speaker, as well as a podcast host her company helps businesses and organizations operate more constructively and profitably.

Cliff Duvernois: She’s the author of Succeed Without Selling, Lemonade Stand Selling, which is totally cute and expert insights. She’s a member of the Newsweek Expert Forum and sits on the NAWBO Cleveland board of directors, and is also a member of the board of directors for the NSM E Northeast chapter. She’s been featured in Incs list of 100 podcasts that will make you smarter, better and wiser. So I’m going to subscribe. MSNBC’s your business and on the fit small business list of best small business podcast. The show is designed to help small business owners, salespeople, and aspiring entrepreneurs with various aspects of business success. Please welcome to the show, the host of the Accelerate Your Business Growth Podcast, Diane Helbig. Diane, how are you? 

Diane Helbig, Accelerate Your Business Growth: I’m fabulous. How are you Cliff? 

Cliff Duvernois: I’m doing well. Thank you for asking, 

Diane Helbig, Accelerate Your Business Growth: Sure.

Cliff Duvernois: tell us a little bit more about your business. 

Diane Helbig, Accelerate Your Business Growth: Well, my business is really two parts advising and training. So the advising side, I advise small business owners around whatever’s getting in their way and we create strategies that are specific to them to get those things out of their way so they can be successful. And then on the training side, I train people in all sorts of companies, all sizes, all industries.

Diane Helbig, Accelerate Your Business Growth: Around sales, customer service, leadership and time management.

Cliff Duvernois: I want to ask this question and kind of dive into it a little bit more because this kind of stuff to me is always fascinating. So you’ve consulted with a number of small businesses helping them. And you specifically said, what is getting in their way? What would you say is like maybe the top one or two things that you consistently see that is getting in people’s way? 

Diane Helbig, Accelerate Your Business Growth: Oh, that’s such a good question. I think I see two things a lot. The first one is that they don’t want to sell. They don’t think they’re a sales person. They shy away from it. They don’t understand it, whatever it is. So they struggle with growing their business. And the second one is. That they, there are so many things that they want to do and they’re trying to do them all at the same time, which 

Cliff Duvernois: Yes. 

Diane Helbig, Accelerate Your Business Growth: Yeah. 

Cliff Duvernois: Yeah, I, and I see that a lot with businesses they’ll have a great product or service that’s out there. And I was talking to a previous guests about this very aspect. They create a product or a service and they think it should sell itself. And they literally wait for it to sell itself, rather than realizing that they have to actually get out there and do something about it. 

Diane Helbig, Accelerate Your Business Growth: Exactly. That’s right. When the phone rings, I’m a great salesperson. Okay. Well, no, you’re an order taker. There’s just, it’s a whole way, right? Yes.

Cliff Duvernois: Nice. So for your business, what made you decide to get into podcasting?

Diane Helbig, Accelerate Your Business Growth: So originally I decided to get into podcasting way back when we called it internet radio, because I want, I know it was 13 years ago. I wanted to be able to provide as much information as I possibly could to as many small business owners as I could. And I’m only one person. So I thought, Hey, I’ll do internet radio.

Diane Helbig, Accelerate Your Business Growth: And I can get in front of a broader audience. I can bring experts in. So originally that was my motivation.

Cliff Duvernois: yeah, but why not? Why not take advantage of. For another platform like that. What specifically about podcasting drew you to it? 

Diane Helbig, Accelerate Your Business Growth: Oh gosh, that’s a good question. This is going to sound really, probably a little silly, but I didn’t realize. How much the podcasting was really going on. And so I was thinking to myself, wow, if I could do radio and do radio on the internet, that would be really unique. And at the time, really wasn’t unique.

Diane Helbig, Accelerate Your Business Growth: We’d had YouTube for a while and people were used to it. Not as much as are now. They weren’t harnessing it like they do now, 

Cliff Duvernois: Right, right. 

Diane Helbig, Accelerate Your Business Growth: it was pretty much already a thing. And So I just thought this would be new and interesting and different. And why not?

Cliff Duvernois: I appreciate that. Many moons ago when I first got into doing podcasting, my business coach actually said, start a podcast. 

Diane Helbig, Accelerate Your Business Growth: Uh, 

Cliff Duvernois: asked him why he said, because this is going to differentiate you in the marketplace because you’re doing something different and he was right.

Cliff Duvernois: I couldn’t find anybody, within like 500 miles of me that was doing doing a podcast in my vertical. So that right there alone was a key differentiator. But, I do want to point out because now translating that into modern times is. They say that there’s 1.5 million podcasts that are out there, but 60 to 80% of them have gone into pod fade, meaning nobody’s 

Diane Helbig, Accelerate Your Business Growth: Yeah. 

Cliff Duvernois: new content.

Cliff Duvernois: So it’s still the wild west out there as far as being able to create a show, gather a following online and, be able to get your message out there. Let’s talk a little bit about, let’s talk a little bit about what podcasting has done for your business. How has it helped you with. 

Diane Helbig, Accelerate Your Business Growth: boy. And in so many ways that I wasn’t even expecting, so I’ve definitely gotten better. Out of it. As listeners have gotten the opportunity to get you, even though I’m interviewing people, they still get to hear who I am and my thought process and things. So I’ve had people reach out to me and want to hire me.

Diane Helbig, Accelerate Your Business Growth: And I’ve built such great relationships with so many of the guests that I’ve had on the podcast that, that has brought me other opportunities. Opportunities to speak at conferences, opportunities to co-create and webinars and whatnot. I mean, it’s really, and there’s a credibility factor that happens with doing a podcast and having it on these lists of, great podcasts that is, really valuable.

Diane Helbig, Accelerate Your Business Growth: And, when you’re trying to position yourself as a thought leader, that helps a lot, that’s been.

Cliff Duvernois: Sure I bet. And I like what you say about building having It be a really great network for, relationship tool. Cause that’s, I’m creating these laws of podcasting right now and Cliff’s law of podcasting. Number one, podcasting is. the ultimate relationship building.

Cliff Duvernois: Right. And it’s, yeah, it’s a very common theme that I’m hearing amongst a lot of people that I’m interviewing about how podcasting has been a great way for them to be able to expand that work, get to meet people like I get to meet you.

Diane Helbig, Accelerate Your Business Growth: Yup. Yup. 

Cliff Duvernois: I’m absolutely loving it. So you were talking before and I want to explore this a little bit. You were talking before about how your podcast has helped you to get speaking engagements. And I know that you’re an award-winning speaker I want to know like, how did this happen to the timeline?

Cliff Duvernois: Were you already a speaker before you got into podcasting or where you were in a podcasting and said, you know what, I’d really like to add speaking as one of my potential revenues. 

Diane Helbig, Accelerate Your Business Growth: So both happened at the same time I was building both. Yeah. At the same time. But originally my speaking wa was really started locally. so one of the things that the podcast has helped with is building a national and international awareness of my business. And my has given me opportunities to speak outside of Northeast, Ohio.

Cliff Duvernois: Nice. What was one of your biggest struggles when you got into podcasting? 

Diane Helbig, Accelerate Your Business Growth: So when I first got into podcasting, I was doing it live and I was, I know,

Cliff Duvernois: you’re brave. I’ve got to 

Cliff Duvernois: put that out there right now. You’re brave. 

Diane Helbig, Accelerate Your Business Growth: my goodness. Yeah, twice a month. Like always on, I think it was two Mondays during month, the second and fourth. Oh, it’s at the same time. And so I didn’t have a problem getting guests, but I had a problem with them showing up. So, and getting me the information that I needed in order to prepare the podcast.

Diane Helbig, Accelerate Your Business Growth: Cause since I was interviewing people about their expertise, I needed, some information from them. And so it would be the day of the interview. A half an hour before, and I still wouldn’t have the information. And then they w and then I ended up scheduling so far out, cause I was only doing it twice a month that they didn’t remember.

Diane Helbig, Accelerate Your Business Growth: And even when I sent them a reminder, it still didn’t happen. So there I was live and no guest and, it just drove me out of my mind. So I stopped it live. I started recording. At solve that problem. And and now, and I could increase amount of times I was publishing in a month because I could do more in a day and worry about it.

Cliff Duvernois: And it’s very interesting that you bring that up. It’s the first time that’s actually been talked about on the show. So it’s talking about being different. There we go. But you’re right. And this is something that I came across. I’ve done interview-based podcast before where, a guest says, oh Yeah.

Cliff Duvernois: I’ll be on your show.

Cliff Duvernois: And. It gets to be time to do the interview and they’re not there. And I call her email and I’m like, Hey, we scheduled do an interview. And they’re like, oh, I forgot. So part of my process is I use a service called once hub to schedule desk, which, you used a with my producer and I feel bad doing this.

Cliff Duvernois: Cause I feel like I’m almost bombarding them, but I sent so many, reminder emails. Through that thing about, Hey, your interview is in a couple of days. Hey, your interviews tomorrow. Hey, your interviews in a couple hours just to keep reminding people and you have to, and fortunately with the show here I’ve only had one snafu as far as, scheduling.

Cliff Duvernois: So out of all the people that have been on the podcast No, they’ve all shown up, but this is something to really take note of, especially for people who are listening are thinking about doing an interview-based show is that you really do have to communicate often with guests that are going to be on there.

Cliff Duvernois: And especially if the guest is. Somebody who’s like a, a B-level person or even an a level person, you just have to keep reminding them because they may not always get it on their schedule. Don’t forget they get busy. Life happens. I’m glad that you brought that up.

Cliff Duvernois: Cause I think that’s a really good topic. So for you, 

Diane Helbig, Accelerate Your Business Growth: Yeah. 

Cliff Duvernois: you pivoted your show and said, Hey, you know what, let’s not do it. Let’s go ahead and start recording. I had a time this has helped to to solve problem. Is there anything else that you struggled with when getting your podcast up and running?

Diane Helbig, Accelerate Your Business Growth: So getting it up and running, not getting it up and running. Because once I did that, I created structure. So there’s a form they have to fill out. I recently put that form as a fillable form on jot form. So then it just, comes right to me. And I have a lot of like booking agencies that know me know my podcasts, so they send me people.

Cliff Duvernois: Oh, wonderful. 

Diane Helbig, Accelerate Your Business Growth: and 99% of the time, the people they send are absolutely right for the podcast. And 

Cliff Duvernois: Sweet. 

Diane Helbig, Accelerate Your Business Growth: form and so I’ve got bit of an intermediary though. I still have people not show up. I just don’t care now, I just, if they don’t message me and say, in reschedule, then whatever, we just move on.

Diane Helbig, Accelerate Your Business Growth: I really, it’s 

Cliff Duvernois: Yeah. 

Diane Helbig, Accelerate Your Business Growth: deal. But since the pandemic. So many people have gotten into wanting to be guests that they are out. They’re saying they’ve listened. I’m not convinced that they’ve listened because then what they pitch, what I do. So that’s been a little frustrating lately or they’ll fill out the form and they won’t follow the guidelines of the form about, what I’m looking for.

Diane Helbig, Accelerate Your Business Growth: And that’s frustrating because. It doesn’t work. I’m not going to change my process. It’s worked for 13 years. It’s, know, I’m keeping it

Cliff Duvernois: Yeah. And I appreciate that because with it’s a big thing that I hear a lot now with marketing is get your book yourself as on as many podcasts as you possibly can. What they don’t say is that make sure that your message is relevant to their audience and that you can provide value to their audience.

Diane Helbig, Accelerate Your Business Growth: right. 

Cliff Duvernois: what they do then is literally, the term that comes to mind carpet bomb. 

Diane Helbig, Accelerate Your Business Growth: Yes.

Cliff Duvernois: They just go out there and he just, they either find it or have their VA do it. And they just carpet bomb, all kinds of podcasts out there and just say, Hey, I’d love to be on your podcast. And this is what I talk about.

Cliff Duvernois: And, I get a podcast request for somebody who wants to talk about cats. My interview is, my podcast is not about cats. Sorry. That’s, that’s not going to happen, they don’t care because, they can go back to whomever and say, I applied to be. 200 podcast.

Diane Helbig, Accelerate Your Business Growth: Right. Yeah. 

Cliff Duvernois: Yeah. So that is a little bit frustrating having to sift through all those people that just aren’t a good fit. 

Diane Helbig, Accelerate Your Business Growth: yes. Yes, exactly.

Cliff Duvernois: So now what is some of the criteria? Cause I know we’ve talked a lot on here about having guests in and doing interview and I’m fascinated with this topic. What is some of the criteria that you use to weed people out? So you don’t wind up getting a bad gift? Obviously if their message is completely wrong, that’s one indicator, but what are some of the other things that you look at?

Diane Helbig, Accelerate Your Business Growth: So what I look for is the questions that they 

Cliff Duvernois: Okay. 

Diane Helbig, Accelerate Your Business Growth: So I ask my guests to give me a short bio as they want it read a title for the episode, a brief like blurb summary about it, and then 10 questions that I can ask if I need them to keep the conversation. ’cause I’ll ask other questions.

Diane Helbig, Accelerate Your Business Growth: Others will fall in as we’re talking, but I want to make sure I have enough questions to ask so that we can have a really meaningful conversation. And so they are sharing their expertise with the listeners. That’s the key. The questions have to be about where your expertise lies. And one of the biggest indicators for me that I don’t, that I’m not going to interview them as when all or even half of the questions are about them.

Diane Helbig, Accelerate Your Business Growth: And their business and not about educating the listeners.

Cliff Duvernois: Ooh. 

Diane Helbig, Accelerate Your Business Growth: Yeah. I’m pretty much of a, you know, what about that? I mean, I really am, you know,

Cliff Duvernois: Cause once again, what we were just talking about before they have to, if you’re going to get something, get a guest on your show, they got to provide value to their audience. And if they’re going to spend all of their time talking about themselves, 

Diane Helbig, Accelerate Your Business Growth: Right 

Cliff Duvernois: That’s not value.

Cliff Duvernois: That’s 

Diane Helbig, Accelerate Your Business Growth: now. 

Cliff Duvernois: That’s just ego inflation, 

Diane Helbig, Accelerate Your Business Growth: Yes. And there’s plenty of podcasts that interview people about their journey, about their company, about their right, which is great. It’s just not mine. So, and I’m very clear in the email that I said, Bold print. I do not interview people about themselves. I don’t know how else I can tell you don’t do this, but

Cliff Duvernois: It’s because people have to read 

Cliff Duvernois: and they don’t want to read

Diane Helbig, Accelerate Your Business Growth: I know, 

Cliff Duvernois: They don’t want to read anymore Bo no, I love it. And that’s actually really, that’s a really clever tell us like some of the biggest successes that you’ve had with your podcast. 

Diane Helbig, Accelerate Your Business Growth: So I do have to say that getting on the Inc com a hundred podcasts you should listen to was a pretty big deal. 

Cliff Duvernois: That is huge. That is huge. 

Diane Helbig, Accelerate Your Business Growth: I know. And I didn’t know that it had happened. My sister texted me. And said, oh my God, look at this with the link. I went to it and it was number six. And I was like, whoa, what crazy?

Diane Helbig, Accelerate Your Business Growth: And the next day I got an email from a woman who said congratulations on the success of your podcast. Would you like to interview the VP of talent of Chick-fil-A? As of course I was, you know, let me think about that for five seconds. 

Cliff Duvernois: Yeah, 

Diane Helbig, Accelerate Your Business Growth: Yeah, and then it’s just made, it made then it was on MSNBC’s your business.

Diane Helbig, Accelerate Your Business Growth: And I was in New York at a wedding and people were texting me and calling me and saying, Diane you’re on TV right now. I still had no idea. 

Cliff Duvernois: Oh, wow. 

Diane Helbig, Accelerate Your Business Growth: And I, so I called one of them, like, what are you talking about? Diane, you’re on MSNBC. And sure enough, it was one of five or six or something podcasts for some other.

Diane Helbig, Accelerate Your Business Growth: So I mean that I could never do it again. And that would be enough for me, just that sort of recognition that I’m bringing that sort of value to small business. All I was looking for.

Cliff Duvernois: Now getting that level of, of notoriety for something that you work so hard and crafted. Yeah.

Cliff Duvernois: Like we were talking about before is, is part of that is if the quality of the guests that you bring on and making sure that they make sure that they add value. So Yeah.

Cliff Duvernois: Having to do that is something wonderful.

Cliff Duvernois: And it just seems to me, based on what you were just telling me, cause that was going to be my follow-up question was, did you have to fill something out and submit it to ink, but it just looks like somebody there just found your podcast, listened to it and said, this one is worth us considering.

Cliff Duvernois: And they put a whole bunch of podcasts together. They listen to them all and they rank yours say. 

Diane Helbig, Accelerate Your Business Growth: Yeah. Crazy. 

Cliff Duvernois: That’s awesome. 

Diane Helbig, Accelerate Your Business Growth: Yeah. 

Cliff Duvernois: That’s awesome. So for our, our audience, I want to make sure that I reiterate this point. You never know who’s listening to your podcast, So it’s not a matter of how many downloads you got.

Cliff Duvernois: It’s a matter of who’s listening to it. And if it’s the right audience, because Yeah. That one person, like w in your example, there, the one person happened to be somebody at Inc who was in charge of doing this, and they found your podcast. That’s. 

Diane Helbig, Accelerate Your Business Growth: Yup. Yup. It’s exactly right. And that’s why you have to be true. I believe it’s why you have to be true to your format and true to your audience. Always. That’s why I don’t waiver from it. I, I haven’t changed it. The entire time, other than not doing it live anymore, the format’s the same.

Diane Helbig, Accelerate Your Business Growth: The point is the same. The goal is the same because that’s what the 

Cliff Duvernois: yeah. 

Diane Helbig, Accelerate Your Business Growth: expect. That’s what they want. That’s why they show up. That’s why they listen when they’re walking their dog, all of those things. And I feel like that’s the commitment that I’m making. And I think all podcast hosts should have that in mind.

Cliff Duvernois: Definitely. Yep. What I would like to do is I would talk, I’d like to talk about, cause you’ve written several books, like lemonade stand selling. I love that. That’s just that’s. So you’ve got a couple of books that are out there for a lot of the, the podcasters that are out there, entrepreneurs with podcasting.

Cliff Duvernois: I’ve actually interviewed a few people on the show. There’s there’s a direct correlation between their podcast and the book. They just went out and they produced a bunch of podcasts. Episodes had them transcribed and then that became a book or, they had a book and then they’re like, you know what, I’m going to start taking my framework in this book, break it down and create podcast episodes.

Cliff Duvernois: So is there that correlation for you in your podcast? Cause I know you said you do a lot of interviews, but is there that correlation for you as well? 

Diane Helbig, Accelerate Your Business Growth: There is with my second book, Expert Insights because 

Cliff Duvernois: Ah, 

Diane Helbig, Accelerate Your Business Growth: Expert Insights is the 10 most listened to episodes of my podcast are transcribed in our That’s what that book is. And at the time, it’s, at the time these were the 10 most listened to podcasts. And they cover all different areas of business.

Diane Helbig, Accelerate Your Business Growth: So it was perfect. It just covered the gamut.

Cliff Duvernois: Nice now for those are 10, most listened to episodes is one of those episodes, stand out to you and if I may be so bold, could you talk about what one of those episodes was? 

Diane Helbig, Accelerate Your Business Growth: Oh, my gosh. Sure. So of the episodes was Joe Abraham’s entrepreneurial DNA, where he talks about the different kinds of entrepreneurs who show up and why that matters. That was a great interview. Dr. Jim Smith. Talked about customer service. That was a really good one too. Yeah, he’s really good.

Diane Helbig, Accelerate Your Business Growth: He’s great. Yeah, those are two I can think of. 

Cliff Duvernois: And it’s the strategy that you’re using there, it reminds me of. Tim Ferris, when he wrote his book tools of Titans and what he did is he went back to a lot of his podcast guests and said, Hey, could you give me content? And he, that book is like a thousand pages or something crazy like that.

Cliff Duvernois: I don’t even want to buy it because I’m afraid I’ll drop it on my foot and it’ll break. But there’s, so there’s something to be said about, being able to, and just be able to track this and all you have to, really your guests provided all the content for you. 

Diane Helbig, Accelerate Your Business Growth: Yes. 

Cliff Duvernois: You just had to hammer it into.

Cliff Duvernois: And get it published and get it out there and it, that right there creates another potential revenue stream for your business. 

Diane Helbig, Accelerate Your Business Growth: Yeah. Yeah, it’s right. It’s just repurposing content. And it’s good content and it’s good for the guests because they can reference it, that they’re in this book, so yeah.

Cliff Duvernois: Yeah.

Cliff Duvernois: it’s beautiful. And that’s also a reminder too, that not everybody consumes information the same way, so somebody may not be into podcasting, but you know, they’re in the book. And then somebody says, Hey, you should read this book because it’s really good. And they buy it. And that introduces them to you, your brand, your mission, what you’re on and the casino.

Cliff Duvernois: They’re checking out all your other stuff and 

Diane Helbig, Accelerate Your Business Growth: Exactly 

Cliff Duvernois: the way, because just like, you never know, who’s listening. You never know who’s reading. 

Diane Helbig, Accelerate Your Business Growth: right. That’s right.

Cliff Duvernois: Yeah. Beautiful. Beautiful. How did you get the idea to do that? 

Diane Helbig, Accelerate Your Business Growth: Oh, I, so I’ve written my first book, lemonade stand selling, and I was feeling like I should write another book, but I just don’t have one in my head. And my friend Lisa Ryan said, oh, just take your podcast, take 10 episodes. Put them into a book. I’m like, oh my God, that’s genius. So I know it was great.

Diane Helbig, Accelerate Your Business Growth: That’s what I did.

Cliff Duvernois: Really nice for the entrepreneur out there who has a podcast, maybe they’re struggling with it. They’re not really sure how to use it for their business. What would be, based on your experience, what would be a, one or two pieces of advice that you would give them? 

Diane Helbig, Accelerate Your Business Growth: So the first thing I would say is make sure that you set up a method for sharing that content out into the world, that you have a very specific structure for that, because otherwise you’re going to get really busy and you’re not going to. Maximize the marketing value of your 

Diane Helbig, Accelerate Your Business Growth: podcast. Yeah. So that would be the first thing and make sure that the get, if you’re doing interview style that the guest is doing that as well.

Diane Helbig, Accelerate Your Business Growth: The second thing I would say is make sure you create process through the entire thing, because it’s a lot of work it’s enjoyable work. But any piece of it falls down and it can be a real headache.

Cliff Duvernois: Yeah.

Cliff Duvernois: I love that. And this is probably one of the first times we’ve really delved into that, on this podcast, creating that process. I know for a number of years, I just had the entire thing in my head. And I just did things automatically. And this is actually why, and I’m very open about this exactly why, my podcasts at the beginning kept slipping into pod fade was because I spending 10 or 12 hours, but I wasn’t understanding where my time was going or what was consuming it.

Cliff Duvernois: And it wasn’t until I talked to a time management expert, when she asked me for the process for my podcast episode, and I didn’t have. 

Diane Helbig, Accelerate Your Business Growth: Yeah.

Cliff Duvernois: So she came back and said, you have to create one. So I did. And once I saw it as a checklist, then all of a sudden that’s when I was able to step back and say, wow, do I really need to do that step?

Cliff Duvernois: Do I really need to do this one? But the second thing is like what you were alluding to before that process almost bakes in the quality. Of the episode and the consistency of that episode. So that way, people know exactly what they’re going to get every time they know that they’re going to get, like you were talking about before value.

Cliff Duvernois: So you’re not going to have an episode fly in where, John smiley is just talking to himself, you know, there’s going to be an every episode is going to be something of high value for them. 

Diane Helbig, Accelerate Your Business Growth: Exactly. And if you end up getting a bad, like I have to be honest and say, I have interviewed people where the interview was terrible, then you just don’t publish it, but, you know, cause you have your guidelines, you have your format, you have your system and then automate as much of it as you can.

Diane Helbig, Accelerate Your Business Growth: So that you’re not the one chasing everything. when I have an automatic email, when someone sends me a pitch, I just hit reply, grab a signature. That’s got the content in it that says, you know, thanks for your outreach. Go to this link, fill out this form. We’ll be in touch. So then they just go, they fill out the form. Form comes back to me.

Diane Helbig, Accelerate Your Business Growth: If I want to schedule them another one with a link to go to the scheduler, they can, I’ve got time blocked out when I do podcasting. It’s just that sort of, so that it’s a well-oiled machine. You don’t have to think a lot about it and as much automation as you can do with the process. So then you can be present you’re doing the podcast.

Cliff Duvernois: Yes.

Cliff Duvernois: And actually what you’re referring to there is like we were talking before about processes, how I listed out everything on my framework, and then I could go through and eliminate automate is step two, eliminate automate, and then delegate, and for me, that’s just been an absolute lifesaver.

Cliff Duvernois: When it’s come to, my podcast and get it out there, but I want to go back and I want to chase something down that you said, and I’m glad that you said this, because again, this is another topic. I don’t think we’ve discussed on this particular podcast. If you interview somebody, you are not obligated to publish that interview. 

Diane Helbig, Accelerate Your Business Growth: That’s right.

Cliff Duvernois: If you don’t think that interview is going to serve your audience or this person’s going to bring value to your audience, don’t have to publish the episode because first off you’re in charge of the whole. 

Diane Helbig, Accelerate Your Business Growth: Right. 

Cliff Duvernois: thing is, is you’re under real, no obligation to put this out there, just because you interviewed somebody, you have to protect the integrity of the relationship with your audience. 

Diane Helbig, Accelerate Your Business Growth: that’s right. That’s right. That’s first and foremost. That’s exactly right. I’m glad that you said that it’s really impressive.

Cliff Duvernois: I’m glad you said it because it’s a very important point. Giving people permission to protect the, the, like I said the word that comes to mind is integrity of the podcast of the relationship with your audience. Another example here really quick comes to mind is, somebody wants to advertise on your podcast or do some kind of sponsorship or whatever it is, don’t just say yes, because they’re offering to pay you money. Is that going to fit in with the theme of your, of your episode in your podcast? Or is it just there for money? Cause I, I can’t tell you the number of times I’ve lifted into a podcast and all sudden they have a commercial, that’s got nothing to do with the podcast, nothing to do with the topic or anything else it’s so far off base. 

Diane Helbig, Accelerate Your Business Growth: Yeah.

Cliff Duvernois: Well, I always skip over commercials anyways, but for right here, it just makes me wonder Yeah. they just chasing the buck? Are they just creating content? I dunno. It just to me anyways, usually with those podcasts, I don’t wind up listening to them very long, 

Diane Helbig, Accelerate Your Business Growth: Yeah. 

Cliff Duvernois: wonder about that. So. 

Diane Helbig, Accelerate Your Business Growth: Yeah. It’s a good point. I totally agree with you. It’s gotta make sense. Right? You’re in a lane, whatever lane you’re in, embrace it and you’ll get sponsors for that. There’s plenty of companies out there who want to advertise to someone who’s speaking to a specific one.

Cliff Duvernois: And I completely completely agree with that. We were talking before about, creating processes and stuff for the podcast. Is this also something that happens to come up quite a bit when you’re working with small businesses? 

Diane Helbig, Accelerate Your Business Growth: Yes, it does.

Cliff Duvernois: Nice. Capturing that tribal knowledge. 

Diane Helbig, Accelerate Your Business Growth: The funny thing about being a small business owner is that we do wear a lot of hats. Even when we delegate, there’s still a lot of things that we need to pay attention to, and we cannot house it all in our head. So having processes that we can use to keep ourselves on track and actually moving forward with things for me, it’s breaking it down into really small pieces because it makes it so much easier.

Diane Helbig, Accelerate Your Business Growth: To accomplish something that cause you can just, sort of snack at it on the way that I find that a lot of people struggle with that. And being able to create some sort of a process, that they’ll, my process is going to be different from my clients 

Cliff Duvernois: Right. 

Diane Helbig, Accelerate Your Business Growth: everyone’s different.

Diane Helbig, Accelerate Your Business Growth: So it’s just really figuring out how they need to structure their workload their day, whatever.

Cliff Duvernois: Yeah. So that way we can make sure that we keep the most important thing. 

Diane Helbig, Accelerate Your Business Growth: Exactly. 

Cliff Duvernois: we don’t get sidetracked in something I’m battling with almost on a daily basis.

Diane Helbig, Accelerate Your Business Growth: Aren’t we all? 

Cliff Duvernois: Aren’t we all?

Cliff Duvernois: So Diane, if anybody’s listening to this and they want to check out your podcast because your podcasts really is a ton of value on a number of great topics for small businesses out there.

Cliff Duvernois: If they want to follow you online and check you out, go where you’re going what would be the best way for them to find you. 

Diane Helbig, Accelerate Your Business Growth: Well, so I think the best way is probably to go to my website Helbig enterprises.com because there, they will find the podcast links to it. I mean, it’s, you know, it’s on all of the Spotify and apple and all of those things. But they can also find information about the books, the different work that I do, they can 

Cliff Duvernois: yeah. 

Diane Helbig, Accelerate Your Business Growth: for my newsletter if they want to.

Diane Helbig, Accelerate Your Business Growth: See where I’m speaking, all of that stuff. It’s all there in one place.

Cliff Duvernois: Wonderful.