Sam Beiler is the CEO of Boostpoint where he drives the mission to help our organizations build stronger brands by attracting better talent.
With frictionless products and services, we empower businesses to improve their recruitment processes and establish an efficient team. We dedicate ourselves to enable businesses to find the people they need and create a terrific candidate experience with clear, direct, and quick communication.
Topics we covered:
- The importance of finding your niche in podcasting
- How perfectionism hinders your business’s growth
- The auxiliary benefits of podcasting for CEO’s
- How creativity keeps your podcast fire burning
- The power of ambition in podcasting
This episode is brought to you by “Podcast Accelerator Challenge“. I’ve been using podcasting as a powerful business growing tool for years. Nothing is more powerful than podcasting for help businesses grow. If you’re tired of playing roulette with your ad dollars and frustrated with algorithms constantly changing on social media platforms, the only thing that has changed about podcasting is the popularity of the platform.
If you’re a business owner and you want to grow your business but you’re not sure where to start, then join the FREE 5-Day “Podcast Accelerator Challenge“. Within 5 days, you’ll go from no podcast to having a full realized podcast with built in strategies to help use this tool for your business.
Select Links from the Episode:
- The solution to a problem businesses they didn’t know they had (01:17)
- How Boostpoint REALLY connected with small businesses (02:34)
- The most valuable storytelling tool you can maximize (03:58)
- Why the niching down is the way to go when podcasting (07:10)
- How Sam highlighted entrepreneurs and their journeys in business with podcasting (08:15)
- Why perfectionism actually held back his business (09:54)
- Why the number of listens and downloads does not correlate to success (11:59)
- How Sam converted podcast guests into some of his best customers (13:38)
- How podcasting made Sam a better communicator and CEO overall (14:20)
- The secret to starting a podcast– putting a fire under your butt (16:16)
- What the perks of having solo episodes were for the podcast (19:14)
- Why Sam felt the need to start a completely new podcast (20:14)
- Don’t start a new podcast without doing this first…(23:59)
- How not to go into pod fade (25:15)
- Why you can never be too ambitious (26:00)
Cliff Duvernois: Hey there, world changers. And welcome back to another episode of entrepreneurs on podcasting today’s guests co-founded and as CEO of boost point, whose mission is to help their customers build stronger brands by attracting more prospects by improving their recruitment processes and establishing an efficient team.
Now, this podcast focuses on helping small business entrepreneurs think creatively so that they can get. Better. And I love that. Think creatively, please. Welcome to the show, the host of the small business, big growth podcast, Sam billiard, Sam, how are you?
Sam Beiler, Small Business Big Growth Podcast: Doing great cliff. Thanks for the invitation. Happy to be here.
Cliff Duvernois: Excellent. Why don’t you tell us a little bit more about your business?
Sam Beiler, Small Business Big Growth Podcast: A hundred percent. Yeah.
So I’m about three years. Well, let’s rewind it a little bit more before that. About four ish years ago had this idea for a platform, a SAAS software as a service platform around social media advertising and helping businesses leverage social media advertising because it was like, all right.
A lot of biz I’ve started seeing a lot of businesses like. Really wanted to leverage platforms like Facebook and Instagram advertising. Maybe they’re doing some organic stuff on these platforms, but aren’t really sure how to start leveraging them, like the advertising side of things. The thought back then was like, all right, let’s create a platform that simplifies that for organizations where they can get ROI, a better ROI for their advertising spend versus maybe trying to figure out that native ad platforms themselves or hiring a marketing agency to do it for them. That was kind of like the light bulb of like, all right, the raw idea of what we wanted to build. So three years ago, co-founded Boost Point a with my co-founder and CTO, Jared Neff. And, and started building something. And then, uh, put, our first product in the market back then started getting some customers, some good feedback. Back then, we were really focused on helping companies with their customer acquisition efforts.
And about that time that’s when we launched a Small Business Big Growth podcast. We’re really connected with small businesses. Um, at that time, a lot in like the construction space, home improvement space and other types of businesses in those industries. And then about a year ago kind of during COVID one, one thing that happened for a lot of companies is their key problem changed from, I need more customers too.
I need more employees. I need more team members, I need more talent. And so that was a huge shift in a lot of businesses in the US. We paid attention to that, and we realized that we have a great platform that’s been working well for our customers on the customer acquisition side.
And let’s just think about how we can solve the, the employee acquisition side of things. And so about a year ago, we kind of made that transition, in the market and, and now. Most of our customers and all of our marketing, all of our content is now around helping companies attract top talent to their organizations through platforms like Facebook and Instagram.
And our software helps them do that. Helps recruiting teams, place hyper-targeted ads that are attracting top talent to their, their open positions. That’s, that’s uh, what Boost Point does today.
Cliff Duvernois: Nice. What made you decide to get into podcasting?
Sam Beiler, Small Business Big Growth Podcast: That is a great question. I really appreciated the podcast channel as for, as a channel that I consumed content. And really saw the value in it, even just for me, like going back like five, six years ago, that was even the spark of, of, I remember going through the Masters of Scale podcast by Reid Hoffman.
Um, cause I do not have a technology background. I have a sales and marketing background and I was more in the, the manufacturing space, the, the construction space, um, and then just kind of started consuming different types of content. That was, that was one of the podcasts I went through pretty quickly. And I just, it was, it’s a great podcast of storytelling of, of great founders.
And I, I loved it. During that podcast. I remember the moment I was listening to an episode, I think it was the, the episode of, uh, where he interviewed the founders of Airbnb. Um, and
Cliff Duvernois: love that interview.
Sam Beiler, Small Business Big Growth Podcast: Yeah, I was, I was driving to Indiana, I believe. And what was just kinda going through episode by episode.
And that’s actually, when I kind of had that light bulb moment of like, I want to start a software company. And we’re kind of all the ideas came into place. Podcasting definitely has like a special place, like for me, because I’ve seen the value of it personally and how it’s affected like my personal career and how I’ve gotten a lot of good ideas for growing my business.
And then. I was like, Hey, let, let’s, let’s start our own podcast. That’s kind of the idea of, Hey, instead of investing in a big PR agency or a marketing agency to try to get our word out, that like let’s become our own PR agency and let’s build our own audience. And so that we can kind of control our narrative a bit more.
Cliff Duvernois: No, I, I, I absolutely love that. And that’s actually one of the reasons why I got into podcasting. Oh. So long ago was just because of the fact that, Gary Vaynerchuk. It was just telling everybody start a podcast, start a podcast. And then when he gave his speech at, uh, I can’t remember where I think it was in San Francisco at some real estate agent conference or something or another, but he talked about, you know, thinking, thinking of yourself as a media company first.
And then, you know, your business behind it, right? So your media company is doing nothing but attracting your ideal clients, your ideal customers and stuff. And that look, that to me was a very, light bulb moment, as far as like jumping into podcasting, which is great. So for your podcast, the Small Business, Big Growth podcast, uh, you decided to focus on, on problems that entrepreneurs, you know, think creatively to solve. What made you decide to start a podcast around that?
Sam Beiler, Small Business Big Growth Podcast: Yeah. There’s a lot of podcasts out there and like my thought was like, Hey, let me create a podcast that I’m niching down a little bit, because you don’t want to create a podcast that is for everybody. If it’s for everybody, it’s for nobody.
Um, and then the format, what you see on that podcast. I love that part. It, that was a Great experience, a Small Business, Big Growth podcast. We’re, we’re, we’ve just want, we’ve wound that one down and we’re just about to start a new podcast, more for HR professionals that I’m excited to launch here this year.
Um, and so my mindset back then, and even going into like, Uh, launching a new podcast and strategy around that is find a niche. It’s like, all right, let me really look at my target profile, my listener, and like build content that is really relevant to them. Like it’s not relevant for everybody. And for us, it was like, Hey, our business, like, let’s look at the, the persona of our best customer. And that was the persona of the listeners that we were attracting. So that was like looking at, Hey, let’s build a episodes that really attract that type of persona. And for me, I really love the, the format of storytelling as well. Like, Um,
A podcast can be just a channel for, for storytelling.
So it wasn’t necessarily like, Hey, I’m going to build a, a, you know, top marketing tips podcast necessarily where it’s super tactical, where I just like talk about different marketing trends and stuff like that. I mean, there’s some great podcasts out there, but I knew like that wasn’t going to be the style that I would enjoy and be able to create a lot of episodes around.
And so the route that I took was, Hey, more storytelling bringing on other entrepreneurs, letting them showcase their entrepreneurial journey and, and showcasing that. For myself, I found that usually the, the, the content that I learned the most is more just hearing other people’s stories. Not necessarily hearing the details like, you know, uh, and getting super tactical, but, and so that’s kind of what I wanted to bring to the podcasting world is like, Hey, let me.
Uh, a podcast bring on a lot of other entrepreneurs, getting them to showcase their story of growth, their story of success, their failures, even, um, and just showcasing that so that more people can learn. So that was the strategy behind the content.
Cliff Duvernois: One of the things that I, I had really hoped to do with, uh, with this podcast is spotlight all the different ways that entrepreneurs are using podcasting inside of their business. And, you know, buying now, I’m probably about 20 interviews deep and.
It still amazes me that, that, you know, cause I know a lot about podcasting, but it’s just really cool to hear what these entrepreneurs are doing with it because you know, like you talked about before, right? It’s the creative solution. And it’s just interesting that all the different ways that, I’m learning and I, every time I get on an interview, I learn something new, which is, which is awesome for me.
And, you know, I know it’s going to be great for the audience. So, what is, you know, so you started this podcast cause you were talking before about wanting to get your message out and you’re, you’re bringing these people on and everything else. So why don’t you share with us a little bit about, what was one of your biggest struggles when you started with podcasting?
Sam Beiler, Small Business Big Growth Podcast: Starting. That was the biggest struggle because it was an idea I had for about a year. And I just never got around to it. I always had an excuse. Like I don’t really have enough time this week or like, I don’t really have enough time to really just like, get it started. And then, uh, it was actually, um, early 20, 20, I believe it was like just, um, I think it was one of the worlds started shutting down around COVID actually, I was like, all right.
And, and like, so like we all left our office and stuff like that. And I was just like, all right, for some reason I just, something clicked. I’m like, I’m going to do this now. That, that honestly was about the biggest challenge was like just getting started. But I, to me, like, cause I wanted everything to be perfect before I actually launched it, which hindered me to, to get it launched. And I was like, Hey, I just kept pushing it back, pushing it back, pushing it back. Cause I wanted it to be perfect. And finally, I just started like, you know what, I’m going to start it next week. I need to get a couple episode episodes recorded and then I’m just, I’m just I’m just going to launch it.
That was a big lesson for me is like, Hey, like, Yes. you want a good brand behind it. Like you, you want it to be refined. Like some of those things are important, but it’s not going to be perfect. Don’t wait for perfection before you just get started.
Cliff Duvernois: Yeah, I agree. And that’s actually been, something that I personally have been wrestling with now for years. I tell people as a recovering engineer, you know, I was trained for perfection. Right. And. It’s like you said before, just, making sure that you get it started and accepting the fact that, Hey, you know what, the first time out the door is not going to be perfect, but at least it’s done because you can always iterate and get better.
I love that you, that you shared this with us. Thank you because your podcast is really good. Bringing your guests on there and hearing their stories has just been absolutely great and it’s been a treat, absolutely listening to it.
What I want to do is I want to talk a little bit more about what, what podcasting has done for your business, right? You were talking before about controlling your messaging. So let’s explore, uh, from, from a podcast standpoint, what has it done?
Sam Beiler, Small Business Big Growth Podcast: Yeah, great question. I started seeing some, value from the podcast that I like never really thought about like when I launched it. I mean, for me, when I launched it, I was like, Hey, let’s, let’s launch it. Let’s see if we can get some listeners kind of a marketing push, you know, where, you know, we had just started attracting an audience and hopefully we can get more people to our website or get more people to buy our product.
And like, that was just kind of the general. I didn’t have some hardcore, like goals, like, Hey, I want to have this many listeners by X amount of time. I was just like, Hey, let’s launch it and see what happens. And kind of like when you launch a podcast, you’re always like looking at the listens, the downloads and wanting to see that climbing.
I, I love those things and I wanted those things to grow, but I that’s not necessarily what I correlated the most success of the podcast too, was like those metrics and those numbers necessarily. One strategy that I started implementing was, well, let me go after, let me be a little bit more ambitious with the interviews that I’m asking for.
And let me go after like my top, like customer wishlist. Like let’s let me start interviewing instead of reaching out to potential customers and being like, Hey, do you want to buy my product? Just like, Hey, you know what? They’re a leader in their industry. And let me invite them to my podcast.
And then we have a 45 minute conversation and sometimes that conversation led into like, Hey, what do you do? Like, oh, that’s interesting. I, you know, we, we kind of net that’s a hole in our organization. So that, that started becoming a, a side strategy of the podcast, as well as like the, the people that I’m bringing on.
It’s like, Hey, these could be potential customers. And some of them did, did turn into some of our, some of our best customers. And so that, that was like one of the things that I didn’t necessarily. I, I didn’t predict that, uh, value that I’ve received, from the podcasts. And then the, the, you had mentioned this as well.
Um, a little bit ago was just everything I learned as well, just interviewing some really smart people. Like you’ll learn a lot, um, just, you know, asking the right questions. Bringing a lot of that value obviously to the audiences. Personally, I feel like I developed a lot, because of what I learned of interviewing these people.
And then two, I just wanted to get reps in for like conversation. Like for me, I always love to be primed for and like ready for anything. And what I saw was like doing dozens of, of, of podcasts. I became a better communicator. I became a better interviewer. Like I learned how to ask better questions.
And those are skills that you can use in a lot of other aspects of your business.
Cliff Duvernois: You know, you bring up a really great point and that’s an ancillary benefit of getting into podcasting. This is, I found now, like if I’m out in a social setting somewhere, It’s almost like a kind of treated as a small interview. Right. When I meet somebody and I just ask them a ton of questions about them, their business.
And I just keep going, going, going, finally, the B asked me, they’re like, what do you do? And I’m like, oh, I, I host a podcast. They’re like, oh, that’s why you’re asking so many questions, but you’re right.
Sam Beiler, Small Business Big Growth Podcast: Yeah.
Cliff Duvernois: I never had that, uh, cause you know, before I’d go to like a party or something and I’m like, you know, the guy standing next to the potted plant, trying to look comfortable.
Now I go to a party and somebody introduces me to somebody else and it’s like the questions just start, coming. And I’ve made some really good friends, you know, by doing that. So I’m, I’m glad that you pointed that out cause yeah, it’s, the skills that you can get for podcasting can easily translate into other areas of your life.
Thank you for bringing that up now. With regards to, podcasting. So you got to your podcast and you finally got started. You got it out there. So what I want to do is what I want to talk about is, you know, cause you’ve, you know, you’ve gone about 50 episodes into your, uh, into your first podcast here.
Most podcasts go in the pod fade, right? About 10 or 15 episodes. You ran the gauntlet to 50. Now that you’ve gotten started and you’re getting your episodes out there, talk to us a little bit about maybe some of the struggles to, to maintain, you know, producing podcast episodes and getting those things out there. And then how did you overcome those?
Sam Beiler, Small Business Big Growth Podcast: Yeah. One of the big things is you have to commit. Like I did start, I just started. And like, you know, I had enough of a plan. Like it wasn’t just like, it was completely random. Like it’s something that I was wanting to do for about a year. Um, but when I started, yes, I started quickly, but I started with a commitment.
I was like, I’m going to release an episode every single week. And it wasn’t this like, ah, maybe I’ll get into five. Maybe I’ll get into 10, then I’ll see what happens. If there’s enough of downloads, then I’ll continue it. If not, maybe I’ll drop it. But I committed. It’s going to be a weekly podcast and I’m going to release an episode no matter what.
And committing to that, it kind of puts the fire under your butt and what you
Cliff Duvernois: Yes, it does.
Sam Beiler, Small Business Big Growth Podcast: do to produce the content when you commit to an actual like release day, like every. Same time every week. Shoot for, for releasing that. Then it was just a content is getting enough of, a queue of podcasts to then start scheduling releases.
And then, and it wasn’t always easy. I mean, there were, there were weeks where it’s like, oh man, I got really busy running the business. much time to schedule interviews and stuff. It’s like we need an episode to release tomorrow. Um, and sometimes I did solo episodes where it was like, Hey, you know, I, I, myself, like I don’t, I, I definitely couldn’t, I couldn’t run a podcast where I’m the only, voice of the podcast.
That would be a very boring podcast. I feel, you know, 50 episodes where it’s just one person talking. But I did mix that in every once in a while. And I have things that I feel like I’m an expert in. Like, I can’t talk about everything because I’m not an expert in everything. But there were certain pockets that I could fill with some of the expertise.
Some of the things I’ve learned with running my own business. And, my experience. So that’s kind of maybe, uh, something I would suggest is like, Hey, don’t be afraid to even put yourself out there and put yourself, like, highlight yourself at times. Again, I wouldn’t listen to a podcast that that’s like the only, types of episodes.
But yeah, those are some of the things that I found.
Cliff Duvernois: Yeah, I know that when I talk with my clients that are starting up podcasts. I always tell them, I say, you know, it’s a good idea to think about solo episodes as well as interviews, uh, because it’s a great course. The interviewing is well, let’s take a step back podcasting in general. I really do believe is.
The best, you know, relationship building tool out there, out of, out of all the different, you know, Facebook posts and Instagram reels and stuff, you know, podcasting is the best thing for creating relationships, which is always good. Uh, but like you said, getting an opportunity to kind of like showcase your expertise and talk about problems and challenges that, that you have overcome and everything else in those solo episodes, I think gives the audience a really good, a behind the scenes, look at who you are as the host. And
Sam Beiler, Small Business Big Growth Podcast: were actually, those were actually some of my most popular episodes. Like, uh, were the ones that I, that I did solo and where it was. And I basically like went into my own story. I shared some of the things that I’m really focusing on from a professional level as well. And I realized like, okay, if that would have been like the whole podcast, like I think the podcast or of feed it out.
But every once in a while it was like, I was like, all right. It’s okay. You know, to highlight myself in this and they, they, they were successful episodes.
Cliff Duvernois: Nice. So what I would like to do is talk about your strategy with regards to closing down or stopping the current, the, the Small Business, Big Growth podcast. And now you’re getting ready to launch this other podcast, which is more HR centric. Uh, so I’d like to kind of take a step back because I know most people would think, well, I’ve started this podcast, so I’m just keep on going with it. But you’re thinking about launching like a second podcast, so to speak. So talk to me a little bit about your thinking behind that.
Sam Beiler, Small Business Big Growth Podcast: Yeah. So I, I realized I created a niche with my first podcast. And a specific audience around that because of the messaging behind end types of episodes. One of the main reasons that we’re launching a new podcast is because it’s, it’s a new audience and we’re going to be providing, um, a different type of content.
So it’s like, okay, great. Yeah, we have listeners there. But it’s like those listeners, they’re not going to the content that we’re going to be bringing to the podcast isn’t necessarily going to be relevant to that audience anymore. Like it’s not going to be a stories of small businesses with big growth.
Um, and so that was kind of one of the practical things of like, all right, let’s do a fresh podcast or fresh launch. And we’re still gonna like use a lot of the things. You know, that some of the tactics that were successful with that podcast, um, and the things we learned there and bring them to this new podcast.
But we, we felt like it was enough to kind of clear the slate and launch something new.
Cliff Duvernois: And it’s, it’s something that, you know, I want to make sure that I kind of highlight a little bit is that, a lot of times in businesses. We pivot. We might be pivoting our marketing or our messaging to think that we might be able to serve, a different demographic.
And so, you know, with that being said, you can still leave your old podcasts out there. Because you know, like I always say it’s like every podcast episode, you need to think of it as terms of a little sales person going out into the world. Right. So you don’t, you don’t lose anything by keeping your old podcast out there.
Ton of valuable content that people can find, to be really good. But now to come along with the new podcast, you’re right, because now you’re starting from scratch and you can focus on, the audience and the key players that are a part of that ecosystem. So it’s like, you’re, you’re not, uh, you know, like in the middle of the podcast and saying, Hey, before I was talking about knitting sweaters, well, now I’m going to talk about open-heart surgery, right?
It’s like such, it can be such a huge jolting thing for your audience and people might go back cause it, cause they do this. People will find your podcasts and they go back to start episode one and they’ll binge it. So what you want to do is make sure that the podcast that you’re creating is just, it’s very cohesive to your ideal customer avatar, and, to your message.
Sam Beiler, Small Business Big Growth Podcast: Exactly. Yeah. I mean, like you, you definitely have to think about it that way as like, Hey, if someone would have binge these episodes, like would, would that be a good, good experience? There’s a mixture and it’s like, there’s a creative mixture there. Like, you don’t want every episode to be the same because then your podcasts gets boring.
So you do sometimes want to bring in an episode thats a little bit different that kind of like reengages the spark of like, oh, well that was, that was different. But it’s still, my thing is like, it’s still always just think about, it needs to be relevant to your audience. Put yourself in your audience’s shoes.
And it’s like, would they find this interesting? That was one of the things I did and I realized, Hey, a small business listening to episodes specifically around HR and recruiting. I don’t think they would enjoy that type of content. And so it was like, Hey, let’s, let’s create a new podcast for it.
Cause the, the old podcast was, was a lot more broad sales and marketing and that type of thing. And it, it would’ve just been too, different, like it wouldn’t have matched what the audience was actually interested in.
Cliff Duvernois: Cause what you were talking about before is, you know, you still have this, uh, SAS platform to help small businesses with their advertising. But now you’ve tweaked that platform. So to speak, to help recruiters find the right employees. Same basic software, you just using it for, for a different purpose.
And it’s great because now you’re coming back and adding content to support that potential, additional revenue stream for you. It’s it’s a very strategic move and, that what you’re doing there.
Sam Beiler, Small Business Big Growth Podcast: Yeah. And you have to, uh, for me it was, I like, I mean, one of the things that obviously you have to consider is like creating a separate podcast. That’s something else people need to subscribe to. So you’re not going to necessarily just carry that whole audience over. You’re kind of starting from scratch in a way.
So you kind of have to weigh some of those things. To me, it’s like, you always have to think The audience, you have to build it for the audience. You have to build it for the audience. And it’s not necessarily as much as like, oh, what can I get out of it the most? Like, how can I get the most views?
How can I get the most downloads? And like, don’t let that be the driving factor of how you make decisions for your podcast. It’s more, what is best for the audience? What’s best for the customer? And what will be they see as valuable. And then you’ll win in the long game. You’ll get the downloads, you’ll get the customers, whatever, but you need to think through the lens of your listener foremost.
Cliff Duvernois: And I absolutely love that advice. Speaking of which, because you’ve now you’ve, you’ve created 50 episodes. You’ve gone way past, that, that threshold of the pod fade. You’re coming up with a second podcast, which I think is really great. For the entrepreneur out there who maybe has a podcast right now, and they are struggling.
What would be like a, a piece of advice or a couple of pieces of advice that you would give them?
Sam Beiler, Small Business Big Growth Podcast: I feel like, if I found this for myself, so I’ll, I may won’t speak for everybody else out there, but I found like the times that I really struggled with the podcast was I was like in a creative slump. It was just like, oh, like who’s the next guest? What’s the next topic? What the, so it’s like really thinking like, all right, how do I get in a creative space space to kind of spark this?
And that’s usually like when I was able to kind of pinpoint it to that, it’s like, all right, I just need to get in a creative space. and think creatively about this again and not just kind of keep going through the mundane of like, all right. Another episode, another episode, another episode. But like, all right, let me think creatively about this again.
Another thing that I’ll say to you is like that that really helped me. Don’t be afraid to be ambitious. Like if your, if your podcast is interviewing other people. Like that, it kind of seems to be one of the most popular formats. Not every podcast has to be that. You can do solo podcasts or you can have me two people where it’s those same people every time.
But if, if your podcast is the format of interviewing other people, like don’t be afraid to be ambitious with who you want to bring on to the podcast. To me, what, when I really think about it and I look back at the previous podcast, it was, it came down to the content. Like, and the episodes that did well versus the ones that didn’t do so well, it really came down to the content.
And if I’m, I can do what I can like as the interviewer with the right questions. And there’s a lot that goes behind that you have a lot of control of yourself, to bring value to the podcast, but then the majority of it is the type of person you’re interviewing. So thinking about your guest list and being very strategic about your guests list and, and don’t be afraid to swing for the fences, with your guests list, it’s like, oh, it may feel like, a little ambitious to think about getting this guest or this guest, but you have to, you have to at least try. Because like, that’s really one of the key drivers to like, if your podcast will be successful or not, or how many people would to reach or what type of value will it bring is the quality of, guests that you’re bringing on to the podcast.
Cliff Duvernois: Yeah. And I love that you say that because I think that that could be almost applicable to a lot of things that we do, especially for entrepreneurs that, are starting their business and trying to get their message out there is the fact that, we seem to do a really good job of talking ourselves out of things.
And so for somebody to sit there and say, Hey, I think I’d like to have Gary Vaynerchuk, right? Gary Vaynerchuk is crazy popular. He’s running VaynerMedia. One of the top digital marketing agencies in the world, very generous with his time, you know? So, why would he be on my podcast and you just talk yourself out of it?
Well, you know, the thing I always tell people is, is that you need to give that other person the opportunity to say, no. Don’t say no for them. You know, and, and if you send them an email and you don’t hear anything back. Uh, okay. So what’s the worst that could happen from that. Right. And you just, you never hear from them again.
Okay. So now you’re an opportunity to ask somebody else, somebody who actually, would be interested in working with you or partnering with you, or it could be a potential customer or client or something like that. Somebody you could refer to a friend. Don’t be afraid to be ambitious, actually be ambitious. Right. with who you’re asking. Yeah. And who you’re asking to get out there.
And, uh, I know mindset’s important to you. Mindset is very important to me. And so just opening up your doors and just letting anybody, no matter what their status, have the opportunity to say yes or no. I think you’d be surprised by who will say yes.
Sam Beiler, Small Business Big Growth Podcast: I was actually, I, I was, I was personally actually surprised with like some of the guests that I was able to bring out. I was like, because there were a few of those. I was like, all right, well, I’m not expecting necessarily a yes from this, but what we throw it out there and yeah, you’ll find that, Hey, you’ll be able to get some guests that like, you’re actually kind of surprised by.
Cliff Duvernois: Yeah, exactly. Some people that you would never think would give you the time of day would actually will actually say yes. You know, because kind of like what we were talking about before is when you have a podcast, that’s part of your media company, right? You are now a platform, and so they can come on there and you never know.
If, you know, their interview is going to take off or not, and probably odds are it’s going to, you know, cause people are going to find it. They’re going to listen to it and then they’re going to find your podcast. And like we talked about before they just go back and binge it, you know, every episode they want to hear every interview.
And like, you talked about the importance of solo episodes, which I absolutely absolutely agree on. So Sam, if people want to, to find you online, check out your cause. I know you’re a Small Business, Big Growth podcast is out there and your new HR podcast is that is coming soon. But if people wanted to find you, what’s, what’s the best way for them to do that.
Sam Beiler, Small Business Big Growth Podcast: Yeah, the best way I’m most active on LinkedIn. So if you want to give a follow there, um, that’s just, uh, Sam Beiler B E I L E R. Send a connection request over there. I’ll usually announce anything new that we’re doing either, either personally or on the business there. Also, uh, our, our business, social media profiles, as well as.
Boost Point, Instagram, Facebook, LinkedIn, YouTube, all the, all the social media platforms there.
Cliff Duvernois: Nice. And for our audience, we’ll have all those links in the show notes down below Sam. It’s been awesome. Having you on the podcast today. I’ve loved this conversation. Um, I definitely would like to have you back on here again, when you’ve launched your HR podcast to talk about how that’s going for you.
So, uh, yeah, just thanks again for being here today.