Corey Harris & Julie Traxler co-founded SB PACE, a firm with a passion for small businesses. Together they wrote the best-selling book Seriously? Now What?! A Small Business Guide to Disaster Preparedness, co-host a top-rated business podcast, and weekly live radio show, and have been listed on the Brainz Magazine Global 500 list which recognizes entrepreneurial success and dedication to helping others. They have published 200+ articles helping entrepreneurs, and have multiple digital courses.
Topics we covered:
- Same problem, different scale: Fortune 500’s and Small Businesses
- Why there’s no shame in seeking expert advice
- Why perfection is impossible
- Transforming breaking points into breakthroughs
This episode is brought to you by “Podcast Accelerator Challenge“. I’ve been using podcasting as a powerful business growing tool for years. Nothing is more powerful than podcasting for help businesses grow. If you’re tired of playing roulette with your ad dollars and frustrated with algorithms constantly changing on social media platforms, the only thing that has changed about podcasting is the popularity of the platform.
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Select Links from the Episode:
- The benevolent brainchild of the pandemic (01:42)
- Bridging the gap between the Fortune 500 and small businesses (03:18)
- The A-word you need in order to grow your business: ADAPT (07:03)
- How Julie and Corey accidentally got a radio show (08:34)
- Powering through the nerve-racking leap from podcasting to doing a live radio show (11:26)
- How going in blindly into the IG Reels trend paid off (13:12)
- Why some things need to be left to the experts (17:03)
- Why mistakes are an inevitable part of growing (19:28)
- How podcasts allowed Corey and Julie to experiment with their business (20:16)
- The tea behind having “famous” guests on your podcast (20:57)
- Why filler words are fine and perfection is not realistic (23:18)
- The secret to becoming a better interviewer (24:25)
- Winning big with “small” wins (27:40)
- How a breaking point turned into a breakthrough (29:41)
- Why you won’t always find support where you expect it the most from (33:42)
- When in doubt: ask an expert (34:30)
Cliff Duvernois: Hey, there are world changers and welcome back for another episode of Entrepreneurs on Podcasting. Now today’s guests. Yes, there are two of them. Co-founded SB pace, a firm with a passion for small businesses. Together, they wrote the best-selling book, “Seriously? Now what?” A small business guide to disaster preparedness, co-host of a top-rated business podcast or a weekly live radio show, which is awesome.
And has been listed on the brains magazine global 500 list, which recognizes entrepreneurial success and dedication to helping others. They’ve published over 200 articles, helping entrepreneurs and have multiple digital courses, which I would love to explore.
Please. Welcome to the show, the dynamic host of the Bizquick podcast. Corey Harris and Julie Traxler. Corey, how are you?
Corey Harris, BizQuik Podcast: Doing well, thanks for having us on the show.
Cliff Duvernois: Awesome, Julie, how are you?
Julie Traxler, BizQuik Podcast: I am amazing. Thanks for asking.
Cliff Duvernois: Nice. And I love that answer by the way. That’s awesome. So why don’t you tell us a little bit more about your business, what it is exactly that you do?
Julie Traxler, BizQuik Podcast: Perfect. Okay. SB Pace. Um, we actually started SB Pace as a direct result of the pandemic. We both grew up in small business families. We’re really passionate about small business. And when the pandemic hit, there were so many of our friends and family that were really struggling with their businesses. Not really knowing what to do information was coming in and changing so quickly.
So we both had been consulting for other companies at the time. Those opportunities dried up really fast. So. We thought, well, we’ve got some savings. Let’s just take some time and call on friends and family and see if there’s anything we can do to help. And that just led to us talking to more and more people.
It caused us to write the book. That’s how we decided to write the book. And then
Cliff Duvernois: Oh, nice.
Julie Traxler, BizQuik Podcast: also like, Hey, I think this could be something. And so we launched the business and we have been, really held very true to some of the initial, values that we have right from the start, which were the first thing is our number one core value is we don’t sell you shit you don’t need. We are not interested in, fleecing or grifting our clients. We are teach them to fish so that they can get, you know, get by without us. And then, the second thing is that we, we really want to help as many small businesses as we can succeed.
And so we’re really focused on what’s the fastest way that we can help them reach success. So that’s SB Pace.
Cliff Duvernois: Nice. Absolutely love it. And I want to take a step back here, because I know you said that this was, starting off your business result of the pandemic. How did you get into the, I guess for lack of a better term, the small business coaching space to begin with.
Corey Harris, BizQuik Podcast: Well, so for us, we had both worked for large companies prior to this. And Julie worked for a big four. I had worked for a fortune 500 company and the consulting in general was not, I mean, there’s just a void for small businesses. So the work that we do. We just noticed that it was something that small business owners either didn’t know was available.
It wasn’t available or it wasn’t affordable. So we kind of tried to fill that market to say, all right, what can we bring from our experience of being consultants for big companies and how can we apply that to small business owners? And that’s how we landed with what made our business is today.
Cliff Duvernois: Absolutely love that. Being able to translate the work that you’re doing for the fortune 500 into, small businesses. Now I do want to take a step back because I could just see somebody listening to this podcast right now that says fortune 500 companies do not have the same problem that I do.
Right. I’m a mom and pop business here. I’m a small business here. So how, how did you translate that over? And Julie’s shaking her head. So, how did you translate this over? Or how is that? You know, since we’re being free here, how is that a crock of shit?
Julie Traxler, BizQuik Podcast: It’s a crock shit. All businesses have the same problems. They just have them on a different scale. They just experienced them in different ways. So there wasn’t a lot of translation in terms of the problems that we can help you solve or how we can help you grow and scale your business. The real translation came in with the value proposition and the money, right? Because as Corey, Corey always says, and I’ll say it so much better than I do. Small business owners love to pinch pennies. Is that what you.
Corey Harris, BizQuik Podcast: That’s their favorite hobby?
Julie Traxler, BizQuik Podcast: Yes,
that’s her favorite hobby, the pinch pennies. And so getting them to understand that spending money on an expert or investing in good coaching or consulting services to help grow their business is that’s the struggle that we were faced with when we first started.
And to be honest, even before we had that struggle, we had the struggle of, we went to market with this stupid theory of if we build it, they will come and nothing could be further from the truth.
Corey Harris, BizQuik Podcast: Yeah. And like, for me, when I left, I was a partner in a business here in Richmond, No. small chain of coffee shops and I was drowning. And long story short, I got burnt out and I, found a nine to five and I, was like, all right, I’m going to go have this cushy nine to five job working for a big company and the same problems that I was having running a handful of coffee shops where the same problems that I was dealing with, as soon as I started working for this company. It was frustrating. Cause I was like, wait a second, you have thousands of people working for you. you have millions, if not billions of dollars at your disposal and you still haven’t solved the problems that I couldn’t solve.
So it was, it was an eye opener and it was annoying at the same time.
Cliff Duvernois: No. I, I, you know, I, I absolutely love it cause right. You know, it’s the same problem, but it’s a question of scale. Right. And they just got it on a much bigger plate than what the small business does.
What I would like to do is, cause I know that it seems like the start of the pandemic was just a very pivotal point, for you in your business.
So I’m going to open up this question a little bit more. Because I was going to ask you what made you get into podcasting. But it’s not just podcasting, right? You, you also have this like live radio show. So what made you decide to start leveraging these platforms for your business?
Julie Traxler, BizQuik Podcast: Well, we, when we started the podcast, so we’re, we’re about 18 months into our podcast. We start, I think our first episode launched in September of 2020 or.
Cliff Duvernois: Right.
Julie Traxler, BizQuik Podcast: I think what we’ve learned since Corey and I started SBPace is that we, we go big all the time. Right? We’ve launched, not just SBPace we have a second business that we launched. And corey’s working on a third business right now, you know, show, we wrote a book, we have the podcast. Starting that podcast. It felt like a very natural thing to us. I don’t think we were, one of us were nervous about it. We looked at it as a way to really demonstrate our expertise and to potentially get clients.
That was, that was our motivation. When we started
Cliff Duvernois: Okay.
Corey Harris, BizQuik Podcast: And we quickly learned that that was probably not the best approach. We wanted to talk to small business owners on the podcast and we do talk to small business owners, but getting people on the podcast to talk about what’s going on, like what’s going wrong in their business or, or how we could help them.
It’s not something people were really interested in, interested in doing, you know, on the air. So w we, we learned a lot. We learned it fairly quickly. Like most things like with our business and, and, the podcast, the radio show, everything. You start off with a certain idea, realize that you’re wrong and you have to adapt.
And that’s just small business in general.
Cliff Duvernois: right. And, and I love it that you’re, that you’re thinking about using podcasting as a tool, especially to build your network. So I’m going to ask you the next question. made you decide to get into radio? And what was that process? What did that look like?
Julie Traxler, BizQuik Podcast: I think the radio show might be one of the most accidental things that we, um, so the backstory is. There is, there are two very odd opportunities that came our way as a direct result of our Instagram account. Right. And we don’t have thousands and thousands of followers on Instagram.
We’re building it, we’re building it organically. And like everybody when they’re first starting they struggle, everybody wants followers. They think it’s a, you know, it’s a vanity number. We understand that much better now, but we do reels. We do regular reels. And this guy here is a superstar reels because he has this personality that you don’t see coming.
He’s very, very stoic. But he just will do just about anything to help the business. And the first thing that happened was. A producer from supermarket sweeps, saw some of our reels and reached out and asked us to audition for the show. Now we auditioned, but we didn’t get selected. But when it, when the request first came through, we’re both like, is this a scam?
Is this a joke? It was the second.
Corey Harris, BizQuik Podcast: just to interrupt you real quick on that. So they, they had sent us an email and I think that we both ignored it. And they sent a follow-up email and we’re like, all right, this is a very like persistent scammer, obviously.
Julie Traxler, BizQuik Podcast: Yeah. And then we, we ended up, we did end up auditioning. And we had a lot of fun with it. I don’t know why we didn’t get selected, but we didn’t. But the second thing that happened was our reels led the person that we started working with, at VoiceAmerica, which is where our, radio show is. She found our reels then discovered our podcasts started listening to our podcast.
It was like, I just love like the chemistry between the two of you. You are so good together. The conversation is so easy and, and so she reached out and. She reached out to me and asked me if we would be interested in doing a radio show. And I really talked about it a lot. We talked through it a lot because it was a one-year contract.
And knowing that Cory’s about to launch a third business here, and we’ve already got two businesses in the podcast, it was like, do you know, do we want to do this? And what will it take for us? And, we’re realizing quickly. There’s a significant marketing effort with it on our part to really, to get the numbers up where we want them to be.
But it’s been, it’s been very interesting and it’s, it’s been enjoyable so far. It’s very, it’s new for us. It’s just since the beginning of December.
Cliff Duvernois: Let me ask you this question. Cause you’re the, you’re the first, entrepreneurs that I’ve talked to that not only do podcasting, but you also have a radio show. So I guess the question that I want to ask is, is there any overlap between the two? Like for instance, can you use the radio show as an episode of your podcast? Or do you, do you record your radio show, like podcast style and then just send it over to an engineer who puts it on the air. How does that work?
Corey Harris, BizQuik Podcast: So our, our radio show, we’re still trying to figure things out as we go. But, we have a great, audio engineer, audio producer. I don’t, I can’t remember what his title is, but he, um, yeah, so he, uh, He said that he loves doing our show. Cause it’s more like a terrestrial radio show. We record live a lot of the shows that he does.
They, you know, they record independently and then just broadcast it on in that time. We’re a hundred percent live. So that was a big change for us that we’ve got our podcasting down to a bit of a science now where we don’t really have to do much editing. But there’s the occasional screw up here or there, or, you know, Julie has to cough or I have to cough or it’s like, Hey, let’s just, let’s pause for a second.
And we just have to power through that. So that was, that was a big change for us, but it wasn’t. Like the first show. I think I was a little nervous cause I was like, oh man, we’re live. But then it’s like anything. You’re just talking like we’re, we’re getting to talk. And it’s just like such a strange concept for me still.
Cliff Duvernois: And you get paid for it.
Corey Harris, BizQuik Podcast: exactly.
Cliff Duvernois: Nice. And I do want to go back to something because he, you said this before and I, and I get this from people when they talk about, you know, well, I don’t know, you know, content or producing content or anything else, but I want to go back and actually highlight that for you. This level of exposure, getting that radio show came about because of an Instagram Reel. Right. Just something innocuous that, people either hesitate on producing these things, or whatever it is. But that to me is like, it’s really interesting. So I want to kind of go back here just a little bit. First off, why did you decide to get into Instagram reels? What was the appeal about that?
How are you using that to get your message out?
Julie Traxler, BizQuik Podcast: we have a 21 year old. She was her intern over the summer. We let her pick any titles she wanted. I believe she Director of social media. And, uh, she, told us that we needed to do reels. So when it comes to social media, her name is Francis. We pretty much listen to Francis. When she tells us you got to do this, we do it.
And, um, even as much as we don’t want to, it’s like, okay, she knows, she knows the scene way better than we do. So making that decision. And the one thing that we’ve been really good about since starting the business, SB Pace is consistency on things. Right? So when we commit to something, we figure out what that’s going to look like long-term and we are very, very consistent. And that consistency is so important, right? And this is one of my favorite quotes from Tim Grover, where he says winning is boring, right? It’s boring. Like the act of being a successful business owner is boring. You’re doing the same things every single day. You have to be really consistent.
And it’s those small things that really matter. So what Francis says produce reels, Mondays, Wednesdays, and Fridays, we produce reels Mondays, Wednesdays, and Fridays. And it’s the same thing. Our podcast is consistent. Our blogs have been consistent. We are, we are very, very consistent.
Corey Harris, BizQuik Podcast: And for me, it’s been, it’s been a bit of a, I don’t know, it’s an experience. I don’t have social media personally. And when Julie and Francis said we need to start doing X, Y, or Z. Like I’m, you have to get used to doing things that you’re not comfortable doing. And, and that’s just in general, in small business.
And so they’re like, yeah, just record a video on your phone. And I’m like, well, I don’t even know how to do that. First of all. So I had to learn how to record a video on my phone. But then, you know, Julie sends me a text one day and was like, Hey, that Reel you put out had 2000 views, 4,000 views, something, like, like a large amount.
I’m like, we don’t, we don’t know that many people. And Julie’s trying to explain to me why, like, how this works. And it was just like this whole new world for me. And I still don’t understand it. But I just go along with it.
Cliff Duvernois: And I want to point this out for the audience and share just a little bit about, cause I started doing reels and I started doing TikToks about a week and a half ago. And the reason why I did it is because my coach said to me, you’ve been talking about this for months. You just need to do it.
And literally my first reel and my first Tik TOK is me taking my phone. And all I did was I said was “This is my first Reel. Follow if you want more tips with podcasting, that was it. That’s all I did. There was no text on the screen, no music. There was no dancing because nobody wants to see me dance, nor would I want to inflict that upon, upon the world in general, but that’s all it was.
It was just taking that, taking that first step and getting it out there. And, I’ve committed to it every single day for the next 30 days. But like, you guys, I’ll probably scale that back when the 30 days is done and just do Monday, Wednesday, Friday. But I can tell you this, it’s generated a lot of, what it is that I’m doing, people are following me, I’ll be shooting my reel and Tik TOK actually, when I get done doing my interviews today.
Kind of putting yourself out there and exposing yourself to these new strategies and tactics. Like what you were saying, Corey. I think it’s like critical in, in today’s age because it’s becoming such a, a video centric world. We’d like to see videos. We’d like to see our tech docs.
We like to see and grab these, small nuggets. You know of information and stuff they put out there. And like you said, I, I gotta, I gotta take a step back here. What was it that made you trust Francis in the first place? Like here’s somebody, I don’t even know if they’re old enough to vote yet.
What is it about Francis that, that made you say, you know what, let’s just go all in and trust.
Corey Harris, BizQuik Podcast: Well, I know nothing. So literally anybody who knows who has like a Twitter account is more of an expert than me.
Cliff Duvernois: Gotcha.
Corey Harris, BizQuik Podcast: for me and Julie, I mean, Julie’s really good at, at understanding the social media side of things and working with Francis and, giving us direction in that. Really following Julie’s lead, but she also follows Francis’s lead.
Like we have a weekly meeting with Francis. I made her give us a status report. Because I was like, if you’re going to be an intern, you’re going to learn what it’s like to work in corporate America. So once a week I need a status report of what you’ve done, but we use that as a here’s the. Oh, you’re doing well.
Here’s all of the things that we should try. Here’s the research that I did. Like it it’s good for her. It is great for us because it’s getting a different set of eyeballs on what we’re doing. And then like Julie mentioned, we’ve got another business that we work on. And for me, I consume information much more differently than I’ll, then a lot of people do, like, I prefer to read everything.
I don’t like watching videos. Listening to audio or anything like that. And I, I created some content for a social post and Stacy, our other partner responded back. She’s like, I need, we need to remove the words. We’ll put that. We’ll drop that in the description. And like X, Y, and Z. And I’m like, okay, that’s fine.
I don’t know, like for me, I want to have everything on that post and that’s that? She said, no, we’re going to do this differently. It’s like, all Right.
cool. Here’s a picture. You figure it out.
Julie Traxler, BizQuik Podcast: One of the things back to your, your question, Cliff, on why we trust Francis. When we brought her on as an intern, our commitment to her was so she’s a marketing major with a minor in finance. I believe. Our commitment to her was that we were going to let her as much as she was going to come and help us and show us, you know, things that she’s an expert in that she’s learned throughout school.
Our commitment was that we were going to give her opportunities to do things and try things that she hadn’t done before. Letting her learn. She launched a business with us. She was there when we launched our second business and she actually created the marketing strategy for it. We’re like co create the launch strategy for the marketing Frances. And we’ve given her a lot of opportunities to some of the work she does is very boring where it’s like, we just need you to post these 37 videos to YouTube for us please.
But she also gets to do a lot of really fun and cool stuff. And that’s our commitment to helping her learn and become better and figure out exactly what it is that she wants to do when she’s done with school, which I’m pretty sure she’s going to be an entrepreneur when she’s done, but it’s been, it’s been a fun experience for us and, and we’re not curing cancer over here.
What we do is important and it matters. But nobody is going to die if one of our social posts fails, or if we have, really bad grammar or spell nobody’s dying. And so we’re like mistakes, they’re totally cool. You can learn, make mistakes and fail. And we will recover from anything that you do. And that’s pretty much how we’ve, how we’ve approached, most things inside of the business, as we’re, as we’re growing and learning.
Cliff Duvernois: Yeah, and you bring up a real good point because really at the end of the day, you don’t know what’s going work.
Julie Traxler, BizQuik Podcast: Yeah.
Cliff Duvernois: You know, you don’t remember, what’s going to resonate with your audience. You know, she could have said, Hey, do reels and reels could have been a complete bust. But on the other side of the coin, just because you were willing to experiment with it, it’s opened up this whole new world for you. Which actually kind of leads me into my next question.
I want to discuss what is it that podcasting has really done for your business?
Corey Harris, BizQuik Podcast: I mean for us, uh, for me personally, it’s, it’s helped us just build ourselves as a brand. It helps us get laser-focused and like we were talking about, we can try things. And if they don’t work, we’ll just fix them. We, we had, this idea that maybe people were going to be really interested in a certain guest.
And so we, we recorded an extra long episode and we recorded, like we had a part one and a part two, and it was a nightmare to edit and get right in all of that. And it turns out everybody hated it. And we’re like, okay, lesson learned. We’re not going to do that again. No big deal. Everything that we do, like in the podcasting and in business, you’re not going to hit a home run every time. And you have to be okay with that.
Julie Traxler, BizQuik Podcast: Yeah. I also think one of the lessons that we’ve learned and it is just because somebody has a really big name or a really big following that really doesn’t mean shit in terms of how that going to do. In fact, in most instances, the bigger name to guests, those shows actually do worse than the. B or C list players or people that nobody knows.
Those guests tend to be less passionate and bring less value or information to the listeners. To somebody who is really like they’re on the come up and they’re, they’re trying to make a name for themselves. They’re gonna, they’re going to work extra hard on the, on the episode and they’re going to promote the hell out of it.
And that matter.
Cliff Duvernois: You bring a pro-league so two good points. So, first off I actually had an opportunity to interview like one of the top ranked entrepreneur podcasts that were out there. This host does a decent job with interviewing, but he was horrible as a guest. And it was the only time ever in my life that I recorded an interview where I did not release the interview to the public. Because it was that bad. Because you have to think about your audience, right. That you’re putting out there.
And the thing is, I felt like that that interview right there, it would have been just the name. It would’ve just been clickbait, you know, if anything, but I didn’t want people to click on that and think that that was the standard for my show because it’s kinda not.
Julie Traxler, BizQuik Podcast: Right. One of the mistakes that we made early on was we had a fairly big name guests, right. Who we both loved. And he was a great guest, but God, Cory and I were awful at actually interviewing at that point. There was like our third episode. And we were so bad that he, we asked him back and he was actually the first guest on season three because we love him.
He’s a phenomenal guest and we are so much better now at being podcast hosts that were like, come back on and do another show with us.
Cliff Duvernois: Nice. And I do love that. Cause I want to point it out. The fact that, you know, first off, I’m glad that you guys did not give up because you were learning just like with everything else, right. You’re always going to start off and you’re gonna, you know, pardon my French. You’re always gonna suck at the beginning. So I got to give you guys credit for the fact that you stuck with it.
You’ve gotten better at it as you go. And so, hat tip to you guys. Speaking of which, what was one of your biggest struggles when you got started with podcasting?
Corey Harris, BizQuik Podcast: There was, I don’t know if we really struggled. Like w we struggled getting our groove. And that was just that repetition I think. Like, we had to learn, for me, like, I, I I’m a control freak. And so I had to learn to give up control to say, okay, we’re just gonna let this thing kind of go and just see where it, where it goes.
I’m not gonna, like, I didn’t have the time and I won’t ever have the time to edit everything perfectly the way that I think that it should be. And that’s also not natural. Uh, like conversations have w you know, spaces, they have filler words, they have people like me just kinda, not getting a full thought out correctly.
And that’s just normal and conversation. You just have to be okay with that.
Julie Traxler, BizQuik Podcast: Filler words were a big issue. They still are. I know my sentence where that I try not to ever use on the podcast because to me, when I have to use the sentence, I know that I’ve stopped listening to what the person is saying. I’m just responding with something. If you hear me say, oh, I love that I have not listened to what they said.
Corey Harris, BizQuik Podcast: Don’t give up all of our secrets, Julie.
Julie Traxler, BizQuik Podcast: That’s just my secret. I need to pay closer attention. One of the things that helped me greatly with that, I took an improv class. And they actually, I took the improv class thinking it would help me get better at sales because I own sales and marketing for SB pace. And will it really didn’t impact sales at all?
It did actually make me better at podcasting. I became a much better interviewer because I became a better listener.
Cliff Duvernois: Yeah, I love that because more than one occasion, I have actually considered taking some kind of either an improv class or an acting class or something, anything that I can do to get better at being behind the mic and stuff. And, and I, I hear you guys, when you’re talking about the filler words, man, this is so that right there.
So what Corey was saying about being the perfectionist right. And editing all that stuff out, man. When I had my first podcast, every other, every other word out of my mouth was a filler word. And what was worse is my guest was the same way. So it was taking me like four or five hours to edit a podcast episode because I’m splicing out every, like, you know, so I still do so that’s my new thing.
I don’t know where I picked that up. I’m I’m, that’s spraying out of my mouth all the time. So I probably contaminated all of us with that little story. I apologize ahead of time. So the next question I want to ask was struggling. Cause I liked that getting the groove, giving up control, uh, the filler words. How did you overcome, those things like, you know, getting a groove? Especially with Corey mentioned, like being almost like a borderline perfectionist, how do you overcome those obstacles?
Julie Traxler, BizQuik Podcast: Well, one of the keys is just realizing that people like realness. They relate to authenticity, right. And people want if even big name podcasts have filler words and gaffs in them. Right. So. And we don’t have time to put out a perfect podcast. Like we just, we don’t have time for it. So the choose your battles.
And that’s not one where I’m ever going to choose. That’s that’s on my side.
Corey Harris, BizQuik Podcast: Yeah. And you, you need to not be so critical of yourself. When for, for me listening to myself, talk just like most people you don’t want to listen to yourself talk it sounds weird. And you start picking apart things that you’re saying and. That sounded dumb or you’re using too many filler words or whatever, and you’re more critical on yourself. But if you then listen to another podcast or listen to somebody else, just speak in general and you start listening for those things that you’re so critical of yourself on. You realize that person’s also using filler words. This person is a professional podcaster or they’re a professional speaker and they still use like, um, you know, every once in a while, every once in a while.
Not every other word sometimes, but, so it it’s, you just have to be okay with the fact that you’re not going to be perfect.
Cliff Duvernois: Yeah, absolutely. And I agree with that. Thank you so much for sharing that. What has been one of biggest successes. I know. Well, actually the radio kind of came about from your Instagram reels. Well, what’s been one of the biggest successes that you’ve had with your podcast?
Julie Traxler, BizQuik Podcast: Think our biggest success is that we will. Two things that come to mind for me fairly quickly. The first one is we have never, ever missed publishing an episode. We publish every Tuesday and Thursday. And we have never missed in the 18 months that we have had this podcast out. And the second thing is in December of 2020, we ran a special series on Saturdays, targeted towards entrepreneurs.
Covering the topics that they didn’t want to talk about, but they needed to. Mental health, financial health for the business. And, those episodes did very well. And a lot of people reached out and said, thank you for publishing those. Especially the ones on mental health, because people were very much, in a bad place at that time.
So those are for me, I think the biggest successes and they probably don’t feel like big successes, but they were they’re huge wins for us.
Corey Harris, BizQuik Podcast: And that that consistency is such an important part of our podcast and just making ourselves better because it gives us credibility and we’re starting to build a, a more. Well known guest list. So we’re getting bigger names on the podcast and not because, uh, primarily because we are just consistent. We have 160 ish episodes out there.
We post every Tuesday and Thursday, we, our format has now gotten to be consistent. So for somebody who, has limited amount of time, they know that it’s going to take less than 30 minutes and the interview’s done. And that’s all that we ask of them aside from promotion on social media, et cetera, after the fact.
But that consistency, I think is the most important part.
Cliff Duvernois: Nice. Absolutely love it. And what I want to do is I want to go back and talk a little bit more about the, the Saturday specials that you guys produced. What was the, what was the impetus behind that idea? What made you say, Hey, you know what? We really need to do this and start pushing out episodes.
Julie Traxler, BizQuik Podcast: Because I was struggling. I was near my breaking point emotionally. Um, mentally I was really, really struggling. I did not anticipate when we started SBPace how hard it was going to be. Right. I just thought, on social media, everybody makes being an entrepreneur looks so glamorous and easy, and we’ve got the nice cars and, you know, and those things, they may be true for some entrepreneurs. But most of us it is a grind and getting to that point where you can even have consistent revenue is tough. And I had exhausted my savings. And I was so ashamed. I couldn’t even tell Corey I had exhausted my savings. And I will let you in on a little secret Cliff. I become a stark raving, mad lunatic when I am struggling financially. I am not a good person.
I don’t handle it well. And I just needed to talk about it. And I thought I cannot be the only person who’s having these problems right now. The entire world is a disaster zone. So I pitched the idea to Corey and he loved it. And so we ran with it. It was really for my own sanity. I don’t even know that Corey knows that, but that was, that was why I did it.
Corey Harris, BizQuik Podcast: Yeah. And I like how you said that I loved it. Julie, Julie does a lot of things and, and she’s the driver, like, she’s the motivation for the business really? And it’s not like we have enough on our plate. And then she says, oh, you know what? We should do. Let’s add an extra episode in the month of December. Let’s just every, every week let’s do one more episode.
I’m like, okay, all right, let’s do it. You know? And, and I mean, it was a good idea. We had great guests on it. Like we had got some really good, feedback. Some they were good episodes, but again, it’s like, well, we were already doing two weeks now. You want us to do three a week? All right. Let’s see how this goes.
Julie Traxler, BizQuik Podcast: This is why he’s the perfect business partner Cliff. It’s all, he he’s gotten much better at like really pushing back on me and saying like, why, why, why? And, I get really frustrated, but it is forced me to have a very compelling why before I pitch anything to him. Because he will shut me down hard if I cannot, if I cannot justify it, he’s like, we’re not doing it.
Cliff Duvernois: Right. No, I love it. It could be because to tell you the truth of the whole time that we’ve been talking here, your decision to run these episodes on a Saturday seems to fit right in with your modus operandi. And that is, let’s just try it. You know, let’s just move things, you know, let’s just see what happens and an I zoned in really on the Saturday.
Cause I’m actually gonna go back now and check out those particular episodes. Because last year, man, mentally, I was in the toilet. And I just absolutely just struggled. And if it wasn’t for a friend of mine reaching out and saying, Hey, I’m getting my certification as a coach. And I need a client, is that you Cliff?
And I was like, sure, why not? You know, and I needed that now to this day, I’ve got three different coaches, which is great. But man, you know, you take you compound the fact that, you know, first off being an entrepreneur is the loneliest profession on the planet. But then all of a sudden you’ve got all of this other stress too, like you were talking about, they’re like your savings almost disappear.
You’ve got Francis on the payroll. So you gotta, you know, man, I gotta pay her. And what is she doing? We got to keep the lights on. I can’t, you know, miss the bill to shut down our website or, something else like that. So, Kudos to you. I’m actually going to, I’m going to make it a point to go back and for our audience, I’ll make sure to include, that link for that down below.
If you want to check that out with. One question I do want to say, though, is for the entree, you guys are really big on consistency. So that’s probably going to be the answer to this question, but I’m going to ask it anyways. For the entrepreneurs that’s out there struggling right now. They’ve got a podcast they’ve just, maybe they’ve gotten started. Whatever it is, and they are just struggling.
What would be a piece of advice or a couple pieces of advice that you would actually give them?
Corey Harris, BizQuik Podcast: Well for us, something that we learned fairly early on is that support’s not going to come from where you think it is. You, you expect your friends, your family, the closest people in your network to support you. And they kind of will, but they’ll also. Like they’ve got lives outside of your life. And so if you need help, they’ll give you a little bit of help.
And if you don’t specifically ask for them to do a, a certain thing, they’re not going to do it. And it’s not an indictment on them or your friendship or family, but it’s, you’re going to get people. Like different people in your network are going to support you, that you wouldn’t have expected to support you.
And so, it’s just helps not gonna come from where you think it is.
Julie Traxler, BizQuik Podcast: I would say that don’t be afraid to reach out to people who are already doing what you’re trying to do, right. When somebody is successful or has already been through what you’re going through. They’re really very likely to offer you advice to shorten the curve for you. I think, you know, as I mentioned earlier, we have a tendency to think that everyone has it easier than we do, right. That we’re the only ones struggling with something. But that’s so not true when people will help. You just have to ask.
Cliff Duvernois: Right. This reminds me as soon as you said that it reminded me of, uh, the four-hour workweek with Tim Ferris. And he talked about how one of the exercises is to, you know, email, these really successful people a question. Because the worst thing that happens is they ignore your email and they don’t get back to you.
So I think the idea about reaching out to anybody out there, if you find somebody who’s, who’s very successful, it’s something that you want to do. Just reach out and ask them a question, just ask them for a piece of advice or, you know, Hey, I’m just getting started. What would you recommend?
So I love that you brought that up cause that’s, that’s just very, very, very, very simple advice. So if somebody is listening to this podcast and they want to follow you guys online, they want to check out your podcast, your website, look at those awesome reels that you guys are making. How would they find you online?
Julie Traxler, BizQuik Podcast: Everything they need can be found at sbpace.com. Everything.
Cliff Duvernois: Nice. And for our audience, we will have the link in the show notes down below. So Corey, Julie, it’s been awesome having you guys on the podcast today. Really do appreciate it.
Julie Traxler, BizQuik Podcast: thanks for having us Cliff.
Corey Harris, BizQuik Podcast: Thank you.