Di-Di Hoffman is the founder of the Badasspreneurs Business School and the host of the Badass Wellness Coach Show. His passion is guiding solo wellness practitioners through their Rainmaker initiation journey, so that they can avoid the costly mistakes, spread their healthy vibes and build a bank balance that makes them smile from ear to ear.
Topics we covered:
- Why it’s never too late to start a podcast
- Optimizing your podcasting process
- Podcasting as the ultimate tool for conversation and confidence
- The answer to steering clear from pod fade
This episode is brought to you by “Podcast Accelerator Challenge“. I’ve been using podcasting as a powerful business growing tool for years. Nothing is more powerful than podcasting for help businesses grow. If you’re tired of playing roulette with your ad dollars and frustrated with algorithms constantly changing on social media platforms, the only thing that has changed about podcasting is the popularity of the platform.
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Select Links from the Episode:
- The Badass Wellness Coach Show
- Herb Academy
- The Strategy of Preeminence by Jay Abraham
- Di-Di Hoffman on LinkedIn
- Balancing 2 Businesses through the height of COVID (01:21)
- How Di-Di launched his podcast after 5 years of setbacks (02:58)
- How the Di-Di pivoted his business at the onset of the pandemic (04:39)
- Why podcasting is the ultimate conversation device (05:45)
- How podcasting became a game-changer for his business (06:36)
- The secret to not wasting hours on podcast production (08:37)
- How to streamline your podcasting process (10:04)
- The importance of knowing your ideal guest (13:43)
- How Di-Di gained the confidence to step out of his comfort zone (14:47)
- The key to avoiding pod fade (20:12)
- The post-interview process you NEED to continuously improve (23:09)
Cliff Duvernois: Hey, they’re world changers. And welcome to another episode of Entrepreneurs on Podcasting. Now today’s guest is the founder of the Badass preneurs Business School and the host of the Badass Wellness Coach Show. I just like saying that word bad-ass his passion is guiding solo wellness practitioners.
Through their Rainmaker initiation journey, so that the way they can avoid the costly mistakes, spread their healthy vibes and build a bank balance that makes them smile from ear to ear. Isn’t that what we all want at the end of the day. Everybody please welcome to the show. The host of the bad-ass preneur show DiDi Hoffman. DiDi, how are you?.
DiDi Hoffman, Badpreneurs Podcast: Um, awesome. Thank you for having me, man. it’s an honor to be here.
Cliff Duvernois: it’s great. So tell us a little bit more about your business. What do you do? Who do you serve?
DiDi Hoffman, Badpreneurs Podcast: yeah. cliff, actually I have two businesses. The first one is the herb academy where we actually let’s call it, read to our own indigenous healers in Southern Africa into a more Western herbal medicine. And then the main business at the moment where I’m spending most of my. He’s on the baddest previous business school.
And as you said, an introduction, we do what we call really to live and retain them into being a Rainmaker and Rainmaker, I should know in other professions is the person that brings the cash into the business. We had the problem with our students on the hope academy with Covid. That they didn’t have the skills to go do and go and do this online, that the skills to do it offline, but not online.
And that’s what the Badass Preneurs Business School is. We help them to become the Rainmaker so that they don’t experience cash droughts.
Cliff Duvernois: yeah. Cause cash droughts are absolutely, the worst. you bring up a good point. There was something. So in another podcast with Russell Brunson, he brought up that basically there are three types of people in a business. You have your CEO, entrepreneur, and, your income level is whatever you want it to be.
Right. But then you’re the employee and you’re capped. And the third person in the organization is the Rainmaker. Right. They can like, can have like, you know, unlimited income, but they don’t have the stress of the entrepreneur and they’re not capped like an employee. I love when you talk about, the rainmakers being the ones responsible for bringing money into the business, because that’s absolutely true.
what is it that made you decide to get into podcasting in the first one?
DiDi Hoffman, Badpreneurs Podcast: Yeah, Cliff, I think like many other people, uh, podcast is, you know, I’ve was playing with this idea for about five years. And then when I started with the baddest preneurs business school, I had two dilemma, two challenges that I had to overcome the first is that my local south African market wasn’t big enough to be viable for starting a business school.
So I had to reach out to other overseas markets and I had enough friends and family in the United Kingdom, Australia, and in New Zealand to contact them, you know, and ask them to help you to have some empathy for, for that target market, but had a fallen in north America. I didn’t have enough context and I needed a way to get that insight or not. Uh, and I thought what a podcast is a good idea. So I could just invite guests that already know the business and interview them. And then that was the one. The next challenges I had was actually to get customers to get lines, to get students. So, and again, I think a podcast is a brilliant too for using that, because if you put on your Rainmaker hat, It’s all about building relationships.
It’s all about getting to know people better. And what does a podcast do? Otherwise stand up here. The two of us we’ve been chatting via email, but now we get to meet each other and we get to chat to each other and we get to know each other a little bit better. So I just love that.
Cliff Duvernois: Yeah, no, that’s absolutely great that you bring that up and I want to explore that a little bit more. I’d like to go back and talk about your, your business and helping the rainmakers. How did you initially get started going down that path? What made you say, Hey, I want to build a business around this to be able to help these rainmakers
DiDi Hoffman, Badpreneurs Podcast: Well, the COVID of our traditional leaders in Southern Africa, all that offline businesses. And that was shut down. You know, when we got our first it was just sat down. So the income was shut down. And some of them reach out to me because they were students and they knew we, we had the online platform at the academy, said, DD, please help please help.
I need to be able to do what you’re doing with me as a student. I want to do that with my clients. And that’s how, and that’s how it came about. I did two or three one-on-ones, you know, help. And then the entrepreneurship. There’s a business. Yeah. There’s a demand for this. There’s something that you can do is something that you’re good at.
So start a business around it.
Cliff Duvernois: Nice and with, the podcasting and getting started into it. What was it that made you realize that podcasting was such a great tool for building relationships?
DiDi Hoffman, Badpreneurs Podcast: I love that question. I read an article quite awhile ago from Jay Abraham. It’s floating around in the, in, you did it in a school, the strategy of preeminence And I had a look at that article again, and I, and I realized that a podcast is actually a very good preeminent conversation device because a podcast is something that I could go and reach out to the insiders in the health coach industry, as well as my clients and offer them something that didn’t ask for anything in return, except for.
Come spend an off an hour with me on a podcast. And I gave them something valuable that they could walk away from afterwards. I didn’t sell my services, but it gave me an opportunity to get to know them better. And from there on, hopefully you’ll get the steel.
Cliff Duvernois: Exactly. Yeah. And I, I completely agree with that. And I’m definitely gonna look up that article and for our audience, we’ll link it on the show notes down below. Cause I think that’s absolutely great. So tell us what, what is podcasting really done for your business?
DiDi Hoffman, Badpreneurs Podcast: Well, do you give you a good example? We launched a study group. Having the business school mindset model is I found a topic that I wanted to teach something on and I found a very good book about it, a textbook. So I lost the study group around it. Now, normally when my, when I do that, that will be a free study group.
But I decided, okay. Let’s do a little experiment. Let’s see if I can actually sell this study group, put a price tag on it. And we did exactly that. I put a price tag on it. Made it a little bit pre eminent in terms of price made it expensive because I want it to filter the people and I contacted.
The guest has been on the show and said, this is what I do is a topic that’s close to all of our hearts. Would you be interested in this study group? You have to buy the textbook and you have to buy the F by the feet. And I actually had to turn people away. It was sold out. So it’s a, I think it’s a business model that all of us are spot called.
And just expand on, thinking long-term that it’s a preeminent conversation device and then use that to provide a service. I think it’s a game changer for me, Cliff.
Cliff Duvernois: Exactly. And now D where you using your, your podcasting platform to promote the study group?
DiDi Hoffman, Badpreneurs Podcast: Not at all, not at all. I reached out via email to each of them. Uh, some of them are, we’ve been in contact via WhatsApp. As a texting, some of, you know, I reached out to those that I text email.
Cliff Duvernois: Nice. That’ll definitely work. When you get in a podcast, why don’t you share with us? What was one of the biggest struggles that you had?
DiDi Hoffman, Badpreneurs Podcast: Oh, I love that question. I had many, I had many and I still, and I
Cliff Duvernois: Join the club.
DiDi Hoffman, Badpreneurs Podcast: I, I think to do biggest struggles of meek live was first of all, time management. I don’t delete, delete.
Cliff Duvernois: Yes.
DiDi Hoffman, Badpreneurs Podcast: Underestimated the amount of time that this was going to take. So I really had to do, you know, work out workflows, work out the productivity around it and prevent myself because I tend to do that.
I tend to go on a, down a rabbit hole with something. So I needed to figure that one out very quickly. And then the next time I still struggling with it. I’m not nailing it down at percent. Is. Filtering out the right guests. I asked other podcasters the same question, and I think it’s something a lot of us struggled with because a lot of people want to use your podcast as a promotional platform for themselves.
And that’s not my idea of it. So I think those are my two big challenges.
Cliff Duvernois: So I want to go back and talk about the time management thing, because truth be told. That really hit home with me because when I started my podcast, I was taking anywhere between 10 to 12 hours for a 30 minute episode. And for me, that wasn’t sustainable right.
As being, at that time I was a solo preneur as being the chief Rainmaker. If I wasn’t out there doing revenue generating activities, no money was coming through the door. So it was like, here it is. I found something that I loved, something that I thought this is something I can get better at.
But at the same point in time, it was consuming one day a week, which I didn’t have that bandwidth. So before you were talking about taking a look at like workflows, things like that, could you share with the audience, what one of those workflows look like or how you developed it.
DiDi Hoffman, Badpreneurs Podcast: So I started yo obviously I started working on paper and try and figure. You know, how much time am I going to allow myself to spend on each thing? Because I had exactly the same problem as you, I had to be developing courses. I had to be getting out and find students, but then I went back and I’ve been using Trello for a long time.
I went back to cello and I just put up a cello board and I just divided everything in. Into one list. So I’ve one list for four for when I reach out to a guest and they go, they got, they got a little card on that. And then I’ve got a necklace for my pre-interviews because to solve my, my guest problem, I added pre interviews, which I didn’t that before.
I’m still, also new to podcasting. So I think it’s, uh, it was a critical step for. To figure out. So then I go to a list of the pre-interviews and then a list where they are booked, and then I’ve got my production lost this, they go to production list and then the final list is just the promotion list.
And each of those I’ve made a template in Trello. So there’s got checklists. So as they move on from Trello board to Trello board, uh, I, just tick off the check list.
Cliff Duvernois: I love that and what you’re for in there inside a Trello, I actually created one myself. So that way I could see where every podcast episode was in every stage of development. So you’ve got, your pre-interview, you’ve got your interview. And then you’ve got post-interview and then you’ve got editing and, you know, so that way I can quickly see at a glance where I stand inside of the board.
And that’s just something I created. And so the question I got for you is, is when you’re setting this up the term I’m thinking of is a Kanban board. And I don’t know if it’s South Africa it’s called the same thing or not. How did you get exposed to that idea? Where did that come from to do with that?
DiDi Hoffman, Badpreneurs Podcast: I’ve been actually been using it for quite a while in my business with other projects lift. Um, it was just a question of your the same with the blog.
I’ve been using it for quite a while. So I was fortunate in that. So it wasn’t, new software that I have to go and learn or a new system that I had to go in.
And it was just a question of taking my podcast’s tasks and plotting them out. And I’m still refining it. And that’s the nice. thing about the Trello board is you can, you can move, find your checklists and find something. My, my ideas, let me put it this way. The thinking behind starting the cello board is I said to myself, one day also doing production, you know, You have to outsource this at some stage.
This is not sustainable to do it on your own. So let’s start that now. So to have a system that we now want to outsource, I can take a VA put email through the training and say, okay, this, this is your responsibility now.
Cliff Duvernois: And I absolutely loved that you recognized doing that because I had to go through a very similar, growth process earlier this year. especially with starting with this podcast here is that I just recognize that. Even though my podcast process is like half of what it was before I still was going to need somebody helping me.
Right. Cause I want this podcast to be successful and I wanted to get out, get it out in front of as many people as I can. So that means, you know, having to offload certain activities. You know, like you it’s having that VA, but making sure that you can just, like I said, with being a solopreneur for so long, you have to get comfortable with letting go, and letting other people, being able to chase some of those activities down. So I think that’s really great. I’d also like to spend a minute here talking about filtering out the right guest for your podcast. What is your thought process behind it that makes you say, I think this person would be good or I don’t think this person would be good.
DiDi Hoffman, Badpreneurs Podcast: Um, I like the question because I’m still struggling with that. What I’ve done to make it easier for myself. And just a little bit of background on myself. I’m a total left brainer. So I like to, 0.1 0.2 0.3 0.4 0.5. You know, I like to have steps. So what I did is I’m. A-list for myself. I go my big five criteria.
So I, five grade year that I look at the potential guests and they have to take all five blocks. And I’m still refining it. And I can share that with you if you want to, because that’s, that’s from my, for myself, a filtering system. To make sure that I don’t waste a lot of time chasing the person, sending out emails and trying to get them onboard.
If it’s not going to be good for both of us in, in having the interview.
Cliff Duvernois: I like once again, when you say that your left brain, it definitely shows cause everything is checklist and step-by-step and I was absolutely loving it. What has been one of the biggest successes that you’ve had with your podcast?
DiDi Hoffman, Badpreneurs Podcast: I think the biggest success that I’ve had is I was, I was about 12, 15 episodes in, and then I added the. And it was at that state of Belinda the idea, but it turned out to be a very stupid idea in the end. But it was also my success. And I assume if you’re wide was the stupidity, but I decided I’m going to do a virtual summit.
And I think that was one of the things the podcast gave me the confidence. To organize something like that. And it really was a bit sucks. It was a big success because I had all the tools and I had the confidence to go and do it. Why say it a stupid it became a time drain and it took focus away from things that I should have done and I spend the energy on, but I’m still guarding.
Dan’s a very sick success because I made a lot of friends. I did what you expect to do with a virtual summit. Overnight a huge email list of potential students. So in that sense, it was, I would have just, in retrospect I should have waited five or six months or longer before doing it because I think I could have done it even better.
Cliff Duvernois: yeah, that’s what we are. That’s what we all feel. Every time we do stuff like, oh man, I could do this better. I can do it better. You know? And.
DiDi Hoffman, Badpreneurs Podcast: Yeah.
Cliff Duvernois: bring up a really good point. And I want to make sure that I point this out to the audience. When you said that podcasting gave you the confidence right. To do this other marketing channel like virtual summer, I hosted a virtual summit myself.
This last summer loved it, made some really great connections from it helped to build my email list. And that was one of the skills that directly translate. Was the fact that, you know, I’ve loved podcasting. I love talking with people. I love asking questions. So now it was like having these other experts come onto the summit, put me in a position where I could use the skills from podcasting now to create a much better summit.
And I’m also doing challenges at the same point in time. So again, the podcasting has directly translated over into other skills. So I do want to ask this question because there might be somebody out there that is either thinking about doing a summit, might want to do a summit. What was it that made you decide to push forward and have a summit?
DiDi Hoffman, Badpreneurs Podcast: At that moment. And I love the question. Thanks, Cliff. We all are entrepreneurs and you sit and you think, okay, I’m the chief Rainmaker here for this business. So what is the one thing that I can do that I can fairly quickly get.
Expand my, my authority in this niche, because I’m relatively new in the niche. So how can I do that very quickly? And if it wasn’t for podcasting cliff, I w never thought about a virtual summit never, ever, because then, then I would have, you know, had to just, still do. the background work because I had the podcast.
So it was quite easy. Again, I totally underestimated the amount of time that that was going to take. I figured, you know, yourself of your,
Cliff Duvernois: oh yeah.
DiDi Hoffman, Badpreneurs Podcast: so,
Cliff Duvernois: Oh yeah.
DiDi Hoffman, Badpreneurs Podcast: Zoe, it was late nights, lots of coffee and lot of stuff like that, too, but yeah.
Cliff Duvernois: Yeah, because I think with, somebody out there who is thinking about doing a virtual summit, the actual easy part for me was doing the interviews. Right? Cause I mean, you’re, you know, like one had done in an hour, hour and a half, however long that might take. Right. That was just so easy. It was everything else.
It was finding the guests, coordinated the time, you’re doing all the marketing to it, trying to get it out in front of as many people as you possibly can and in some of your guests we’ll promote it, some of them won’t and yeah, when you said it was, it was a lot. Yeah, it’s a lot of work and it’s just super time-consuming.
And so my, my particular summit launched last July, and I remember that I just booked the whole month just to work on it. Right. That’s the only thing that I did because I was banking on the fact that, people would sign up for it. Some people would take my VIP package. Yeah, great love, love the money, love the value.
I was able to give them but more importantly, being able to build up that email list. I went on vacation after the summit was over. Cause I was like, man, I need, I need a break because like you said, late nights, drinking like three pots of coffee a day, just trying to keep up and you know, your dream about this.
I totally get it. And so kudos to you because another thing that you point out that. And podcasts, I often tell people, you know, you should treat podcasting, like it’s the tip of the S of your marketing spear. Right. Rather than just like a part of it. Yeah. So it’s, it’s more than just creating, going out and creating content.
It’s like you were talking about there. And I wanted to reiterate this point. You said that if you weren’t, even in podcasting, you wouldn’t even have thought about doing a virtual summit, which turned out to be an awful. You know, marketing tool for you to grow your email list. And like you said, to be able to build that authority, right?
These are just some of the side effects of having a podcast and being able to be able to translate those skills over.
I have to ask this question because 60 to 80% of podcasts out there go into pod fade, entrepreneurs who are starting a podcast, whatever it is, a lot of them are, are struggling right now. So for those entrepreneurs out there that are having difficulty, what would be, a piece of advice or a couple pieces of advice that you would.
DiDi Hoffman, Badpreneurs Podcast: Y’all cliff again. That’s a great question. I think from where I sit and I’m still new to relatedly new to this and I have to struggle with that myself. What keeps me going. I have the longterm picture like you’ve seen. And I love what you said about this being the tip of your marketing spear.
And that’s a long-term vision that you need to have for yourself of why I’m doing this in the first place, you know, have that little north star for your podcast and just know one thing, you know, broadcasting has done for me in nearly a year that I’ve been doing it. It’s done for my business more than all the other stuff that I’ve done on.
So have that vision hold to that vision. And just remember that this is a long-term project. This isn’t, this isn’t a quick fix. It’s not a silver bullet.
Cliff Duvernois: Yeah. I know we’ve covered a lot of things in here, for instance, your struggle with, , time management and everything else, and that all goes into play, um, with podcasting. And I love that you talked about the long-term vision.
Right. You’re able to see in just within this last year, podcasting has really impacted you. It’s really changed, you know, your business and your marketing. It’s opened doors for you. From your standpoint, you definitely get it. Right. That, that the podcasting is just a really great, uh, an awesome tool opened a ton of doors for you.
So that’s great. The, the, you know, the one thing that I also want to bring out too, is the fact that you talk about creating systems and processes, which I think is just so important for any aspect of your business, right? If you figure out a system where you’re able to get, clients or, a Facebook strategy or an Instagram strategy, whatever that might be, but creating that process, documenting that process, number one is critical, but number two, I think would actually help you to figure out, what steps could you.
Right. Cause you and I have been talking about, 10, 12 hours to do a podcast episode. So what are those activities that you’re doing? When you take a look at that process that sits there and say, I wonder if this one right here is really important. And if I don’t do this, it’ll give me back a half an hour of my day.
I think those two things working in combination is just absolutely brilliant. Having that long-term vision, you know, just reminding yourself, Hey, this is why I’m doing. And I think what you’ve done here is you’ve especially for the entrepreneur that’s just starting out with a podcast is you’ve painted a really beautiful picture of, you know, look where podcasting can take you.
I’ve been doing it for one year, and these are the opportunities that it’s bringing me. When you started podcasting, did you know that already? Or is this something that you’ve just kind of been feeling out as you’ve gone?
DiDi Hoffman, Badpreneurs Podcast: No, I definitely didn’t know it. You know, you.
do your research and, I spoke to a few people that had podcasts and I tried to get a, a mental idea picture of where to take me, but it, it completely blew me out of the water with what’s really possible. And again, Like you’ve also said you need to be a real entrepreneur about it and you need to stick to your guns.
What works for me as well is I have a little 10 minute, 15 minute reflection time of the each podcast episode article. And I just sit there quickly and I say, and I started with your stuff for myself, you know, Ella, did he know what went well for you? Uh, what did you learn from your guest?
And I make notes on that. You know, what did I learn from my guest? When I feel down and I’m not really sure, you know, and sometimes I think you, you will relate to this. my shit. You know, why did I do this? Um, and then I just go back. All those positive things are out for myself. And then I, you know, I just lift myself up into that.
Cliff Duvernois: I absolutely love that because this was something until you mentioned it, you know, this was something that, I didn’t think about actually making it a part of the process. But typically when I get done interviewing with somebody and I’m already doing this on your sheet, writing down all these ideas and different topics that you’re talking about, to really help me to reflect on what people are saying, because this is much of a journey for me, you know, as, as it is for my audience, you know, and I’ve, I’ve learned so much from, from the guests that, that I’ve had on the show.
In today talking about the long-term vision with you, just one more thing that I learned that I wrote down that said, yes, this is important. I’m making sure that I convey that, you know, to the audience, to really be able to, think about that. And plus being able to absorb all the great nuggets of information that you’re getting from your guests.
I think, man, I just think that’s real. It’s really powerful.
DiDi Hoffman, Badpreneurs Podcast: Look, it’s a powerful medium. I it’s really a powerful medium because we get to connect with people in person it’s not via email or diet ideas on, on, on a social media platform. I can see your face. It’s building powerful relationships and just, and that’s what business is about in the end cliff.
Cliff Duvernois: Yeah, it is. It’s all about the, it’s all about the relationships. , For somebody who’s listening to this, right. They might want to check out your podcast, follow you online, whatever that might be. What’s the best way for them to do that.
DiDi Hoffman, Badpreneurs Podcast: Look, there’s two ways. First of all, I’ve, I’ve stuck to LinkedIn. I’ve decided that I, I tried Instagram and I tried all the others. It doesn’t do it for me. I haven’t got the bandwidth. So I’ve stuck to LinkedIn. Uh, it’s DiDi Hoffman on LinkedIn or just the website, you know, it’s, Badass preneurs.com. It’s such a unique name that if you type in Badasspreneurs uh it’s it’s the first one, uh, Google, uh, thanks Google for that.
So, yeah. And on, on the, on the website, they can get all the social media links, or where they want to come.
Cliff Duvernois: Sure. And for our audience, we’ll have those links in the show notes below. And just one final thing before we go. Kudos to you for recognizing that LinkedIn is your platform and going all in it. You know, there’s so many people out there that are under this impression that I got to be on all the platforms and I got to do all these things and dah, dah, dah, dah.
No, you don’t. Right. You have to pick the platform where you can connect with your ideal customer and that for you as LinkedIn. So I do want to make sure I point that out too, to the audience and that’s working very well for you. So that’s good.
DiDi well, thank you so much for being on the podcast today.
I really do appreciate it. And we’ll talk again soon.
DiDi Hoffman, Badpreneurs Podcast: Yeah. Thank you Cliff. For having me and I really enjoyed the chat and y’all, you’re doing awesome. Work. My friend, just keep, keep on doing it.